Wenjun Li
Staten Island,NY
Summary
Ambitious and results-driven college student with experience in digital marketing, entrepreneurship, and trading. Proven ability to grow social media engagement and manage paid advertising campaigns across TikTok Shop and Meta Ads. Passionate about utilizing data-driven strategies to maximize ROI and develop innovative business solutions. Eager to gain further experience in marketing, business operations, or finance through internships, while pursuing long-term entrepreneurial goals.
Overview
3
3
years of professional experience
Work History
ENTREPRENEUR
SELF-EMPLOYED
09.2021 - Current
- Traded and managed a portfolio of 1000+ non-fungible tokens(NFTs) on web-3 platforms including Ethereum and Solana
- Implemented data-driven NFT trading strategies, achieving a 10x ROAS by leveraging market trend analysis, optimizing buy-sell timing, and fostering community engagement to maximize returns on NFT investments.
- Hired 5 team members to assist with projects within web-3 platforms
- Developed and implemented hiring and onboarding processes, and conducted performance evaluations to ensure that team members were meeting their goals and commitments
SOCIAL MEDIA INTERN
12 PELL
06.2021 - 08.2021
- Assisted in the production and creation of TikTok Barber Comedy alongside team @12pell.
- Worked together with 8 interns and 15+ barbers to create a new objective for TikTok content creation.
- Learned through workshops conducted by CEO and gained a better understanding of entrepreneurship and social media marketing
- Assisted in creating and executing social media campaigns to increase brand awareness.
- Successfully boosted social media engagement by 200%, increasing views and follower growth through targeted content creation, analytics-driven strategy, and community interaction as a Social Media Intern at 12 Pell.
Education
BS - INTERNATIONAL BUSINESS
KOPPELMAN SCHOOL OF BUSINESS, BROOKLYN COLLEGE(CUNY)
06.2025
Some College (No Degree) - Japanese Language and Culture
Seinan Gakuin University
Fukuoka, Japan12-2023
Skills
- Bilingual- English and Chinese (Mandarin and Cantonese dialects)
- Goal Setting
- Team Development
- Financial Oversight
- Adaptability
- Staff Management
- Paid Advertising Management
- Platform-Specific Strategies
Extracurricular Activities
International Study Experience – Fukuoka, Japan
Seinan Gakuin University | August 2023 – January 2024
Participated in an immersive study abroad program focused on Japanese language and culture, where I developed strong cultural awareness and adaptability. Built a global network by connecting with peers from diverse backgrounds and honed problem-solving skills by navigating challenges in a foreign environment. Gained independence and self-reliance by managing day-to-day responsibilities while living abroad, fostering resilience and personal growth.
Timeline
ENTREPRENEUR
SELF-EMPLOYED
09.2021 - Current
SOCIAL MEDIA INTERN
12 PELL
06.2021 - 08.2021
BS - INTERNATIONAL BUSINESS
KOPPELMAN SCHOOL OF BUSINESS, BROOKLYN COLLEGE(CUNY)
Some College (No Degree) - Japanese Language and Culture
Seinan Gakuin University