Wes Bledsoe
Saint George,UT
Summary
Experienced Paid Search Manager with over 8 years of proven success in designing, launching, and optimizing paid advertising campaigns across platforms such as Google Ads, Bing Ads, and social media channels. Expertise in aligning digital strategies with client business goals, data-driven performance optimization, and providing exceptional client service. Adept at leveraging both creative and analytical skills to achieve measurable results and foster long-term client relationships.
Overview
13
13
years of professional experience
Work History
Head of Marketing
Oak River Capital Partners
St. George, UT
01.2020 - Current
- Planned and executed paid search campaigns across Google Ads, Bing Ads, and social media platforms, driving a $10M+ revenue increase across portfolio companies
- Monitored and optimized campaigns, ensuring optimal budget allocation, keyword targeting, and ad copy effectiveness
- Collaborated with clients to understand their business goals and designed tailored paid search strategies to meet their objectives
- Provided regular updates to clients on campaign performance, insights, and actionable recommendations
- Managed creative development and ensured alignment with overarching client strategies
Director of Marketing
Encor Solar
Lehi, UT
09.2018 - 01.2020
- Developed and executed PPC strategies that generated $4M+ in revenue within the first year
- Conducted A/B testing to refine ad copy and improve campaign effectiveness
- Oversaw budget allocation for paid advertising campaigns, achieving a 33% improvement in ROI
- Built strong client relationships through proactive communication and strategic recommendations
- Designed and implemented geofencing and display campaigns to expand customer reach
Director of Marketing
SOLO
Lehi, UT
09.2018 - 01.2020
- Managed Google Local Service Ads, social media campaigns, and geofencing strategies, achieving a 35% increase in lead conversions
- Partnered with clients to align campaign strategies with their business goals, ensuring measurable results
- Utilized data analysis to identify trends and make performance-driven adjustments to campaigns
- Led client calls to present performance reports and discuss future strategies
Founder & Marketing Consultant
Basic Media Marketing
Salt Lake City, UT
04.2012 - 09.2018
- Designed and managed paid search campaigns tailored to client objectives, resulting in consistent growth and profitability
- Reduced acquisition costs by 35% through data-driven targeting and performance optimization
- Delivered comprehensive reports to clients, providing insights and actionable recommendations for campaign improvement
- Developed creative assets and ad copy to enhance campaign effectiveness
Director of Marketing
Yinc Marketing
St. George, UT
04.2012 - 09.2018
- Executed multi-platform paid search campaigns with a focus on ROI and performance optimization
- Conducted keyword research and implemented strategies to maximize ad effectiveness
- Maintained proactive communication with clients, ensuring alignment with their marketing goals
- Managed campaign budgets and optimized resource allocation for maximum impact
Education
B.S. - Communications
Utah Tech University
Skills
- Paid Advertising Strategy and Execution
- Google Ads
- Bing Ads
- Social Media Campaigns
- Performance Monitoring and Optimization
- A/B Testing
- Budget Management
- Data Analysis
- Reporting
- Client Communication
- Relationship Management
- Creative Development
- Problem Solving
- Cross-Platform Digital Marketing Strategies
- Campaign performance tracking
- Excel
- Tableau
- Creative asset development
- Ad copy optimization
- Analytical skills
- Solution-driven mindset
- Exceptional communication
- Ownership mentality
- Proactive approach to campaign management
- Measurable results
- Align strategies with client business goals
Accomplishments
- Delivered a $10M+ revenue increase through paid search strategies at Oak River Capital Partners.
- Designed PPC campaigns that improved response rates by 40% through A/B testing and optimization.
- Achieved $4M+ in revenue for Encor Solar through innovative paid advertising initiatives.
- Scaled SOLO’s campaign performance to a 35% increase in lead conversions through tailored strategies.
Additional Qualifications
- Strong analytical and problem-solving skills with a solution-driven mindset.
- Exceptional communication and relationship management skills.
- Ownership mentality and proactive approach to campaign management.
- Proven ability to deliver measurable results and align strategies with client business goals.
Timeline
Head of Marketing
Oak River Capital Partners
01.2020 - Current
Director of Marketing
Encor Solar
09.2018 - 01.2020
Director of Marketing
SOLO
09.2018 - 01.2020
Founder & Marketing Consultant
Basic Media Marketing
04.2012 - 09.2018
Director of Marketing
Yinc Marketing
04.2012 - 09.2018
B.S. - Communications
Utah Tech University
Similar Profiles
Raven AllenRaven Allen
CNA at Oak River RehabCNA at Oak River Rehab
Denee SteinbacherDenee Steinbacher
CARE COORDINATOR/mental Health Provider WRAPAROUND SERVICES at River Oak Center For ChildrenCARE COORDINATOR/mental Health Provider WRAPAROUND SERVICES at River Oak Center For Children
Elizabeth CrewsElizabeth Crews
CNA at Oak River RehabCNA at Oak River Rehab