Wes Gwin
Regional Sales and Marketing Director
Oklahoma City,OK
Summary
Self-directed born leader with over 15 years of successful experience in competitive healthcare management serving in regional sales and marketing. Talented in maximizing revenue by delivering and leveraging company strengths and communication. Expertise in results-driven sales strategies, market penetration, and territory efficiency. Impactful leadership capabilities with proven success in account management and development, streamlining processes, and maintaining client relationships, while focusing on customer service development and growth of both products and services offered. Coaching sales and operational teams to optimize and exceed aggressive performance goals, challenging deadlines, and managing customer expectations. Interpersonal skill sets and effective abilities to work independently and remotely across multiple departments within a corporation or agency. Dedicated to advantageously increase sales and tactical brand awareness enhancing company success. Innovative professional candidate seeking a desired position ready to bring experienced execution of sales and marketing leadership to a new career path opportunity.
Overview
15
15
years of professional experience
Work History
BDL / RSM
Choice Health at Home
01.2023 - 01.2024
- Highly recruited from competitor to develop and grow over 150 accounts within multiple territories, improve market share, and bring expertise as a Business Development Liaison/Regional Sales Manager.
- Driving force focused on operations, intake processes, best practices, referral coordination, account relationships, marketing blitz, and market growth while achieving productive revenue state goals.
- Resilient as the primary point of contact, fostering strong relationships between internal teams, external partners, hospitals and physician accounts.
Regional Director of Sales and Marketing
Loving Care Home Health and Hospice
10.2016 - 01.2023
- Produced over 12,000 home health and hospice admissions for nine locations. Management of home health, hospice, and private duty requiring effective team leadership and account management for nine offices to reach monthly revenue goals.
- Developed a diverse portfolio of over 150 external accounts: hospitals, skilled nursing facilities, physicians, and assisted livings.
- Implemented new consortium and preferred provider network relations with hospitals, facilities, physicians, and EMR program systems.
- Coordinated and gained over 200 patient referrals on average per month for nine locations. Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
- Managed sales team territories and accounts ensuring timely communication and effective problem resolution and execution.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs. Educating accounts by articulate presentations while satisfying specific needs for existing and new contacts built through gained insight.
Regional Director of Sales and Marketing
TrueVine Heath Care
09.2015 - 10.2016
- Implemented two additional disciplines to service patients (palliative care and hospice). Census increased over 1000.00% upon separation.
- Assisted in the design of new startup agency: business development, designed marketing material, targeted new accounts while instituting a productive company culture and brand.
- Established clear communication channels between clients and internal teams, ensuring seamless project performance.
Regional Director of Sales and Marketing
Oklahoma Heritage Home Care
01.2012 - 09.2015
- Agency census increased from 125 Medicare patients to over 400 Medicare patient census in less than two years.
- Promoted to the Director of Sales and Marketing, thus including operational management for a team of marketing representatives to obtain company revenue goals. Developed comprehensive marketing team strategies resulting in increased sales and market share.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
Director of Sales and Business Development
Town Village Retirement
01.2009 - 01.2012
- Over 90% occupancy in two years for 183 units; facility never had been over 60% prior (October 2009, 54% – January 2012, over 90%).
- Recognized by corporate for monthly and quarterly goals met, and concealed perspective resident evaluation reports.
- Guided board of directors and ownership to identify optimal sales strategies. Increased leasing rates and drove census by implementing innovative marketing strategies conducted thorough market research.
Education
BBA -
High School Diploma -
2004
Skills
- Attention to Detail
- Process Improvement
- Conflict Resolution
- Market Planning
- Brand Management
- Team Leadership
- Operations Management
- Sales Expertise
- Market Penetration
- Territory Management
- Sales Coaching
- New Account Development
- Client Relationship Management
- Revenue Growth
- Account Retention
Timeline
BDL / RSM - Choice Health at Home
01.2023 - 01.2024
Regional Director of Sales and Marketing - Loving Care Home Health and Hospice
10.2016 - 01.2023
Regional Director of Sales and Marketing - TrueVine Heath Care
09.2015 - 10.2016
Regional Director of Sales and Marketing - Oklahoma Heritage Home Care
01.2012 - 09.2015
Director of Sales and Business Development - Town Village Retirement
01.2009 - 01.2012
University of Central Oklahoma - BBA,
Harrah High School - High School Diploma,
honors activities & certifications
- Beta Honor Diploma – Harrah High School
- Academic Scholarship (UCO)
- College Football - Walk On (UCO)
- Power Lifting (UCO) - '07 & '08 National Unequipped Champions
- Pharmacy Tech. License (Walgreens)
- Management Advanced Program (Walgreens)
- Lease and Sales Makers Program (Town Village)
- Muscles for Marketing Award (TrueVine)
- Top Sales Performer 2017,'18,'19, '20, '21, '22 (Loving Care)
- HOA President - Timber Creek Neighborhood (2019 – Present)
- Softball Travel Organization Coach - Volunteer (2019-2022)
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