Summary
Overview
Work History
Education
Skills
Timeline
Generic

Wes Jameel Moore

Hiram,US

Summary

Former Health Club Owner who successfully acquired, rebranded, grew, and recently sold my Health Club to Onelife Fitness. Seasoned Regional Manager with over 10 years of industry experience, growing Aspire Fitness locations from 1 to 14 through exceptional multi-site leadership and an unwavering work ethic. Excelled in recruiting, developing, and inspiring teams. Demonstrates innovation and emotional intelligence, driving results and fostering a positive, collaborative environment. Well-versed in sales, customer service, communication, and business leadership. Offering 11 years of industry experience, understanding, and dedication to growth.

Overview

10
10
years of professional experience

Work History

Operating Partner

EVOfit
03.2020 - 09.2023
  • Acquired Aspire Fitness during the beginning of the Covid Pandemic. Created hiring post on various hiring platforms, conducted interviews, recruited, trained, & developed EVOfit Staff. Oversaw an effective and efficient Team with Ownership standards/mentality.
  • Analyzed the health clubs current financial state and facility needs and orchestrated a strategic gameplan of execution.
  • Maximized Profits and Minimized Losses.
  • Identified effective ways to impact Membership Attrition and worked closely with 3rd party Collections Company.
  • Setup and help exceed various performance goals for the Club.
  • Daily presence in the club modeling companies core values, contagious positive attitude, enthusiasm, unmatched work ethic, teamwork, professionalism, and ownership mentality.
  • Developed cleaning processes, company hours, Pricepoints (membership/training/merch).
  • Went business to business establishing/maintaining relationships in the community, obtaining offsite memberships, corporate accounts, cross promotional opportunities, gyms tours, and brand awareness. (Trained store Management/Future Leaders on the above mentioned.)
  • Hired/Promoted and trained General Manager, AM, Team Lead, Operations Manager, PT Manager, and Cleaning Managers.
  • Meticulous observation of associate's verbiage, customer interaction, energy, enthusiasm, gym tours, sales approaches followed by coaching.
  • Oversaw the PT Dept and occasionally filled in to sell PT packages.
  • Sourced the best vendors for company needs while negotiating fair pricing.
  • Conducted weekly calls with Business Partners/Landlords.
  • Compared and identified the best Gym Software Platform and Merchant processor for facility needs and budget.
  • Developed Marketing Plans/Advertisement to drive new foot traffic, maximize current, gain awareness, and optimize brand recognition.
  • Created and ran Social Media Accounts on all major Social Media Platforms.
  • Created sales and marketing campaigns throughout the year to maximize sale initiatives and effectively adjust to any fluctuation in foot traffic and changing seasons.
  • Ongoing analyzation of data trends to identify areas for improvement and drive informed decision-making processes.
  • Assisted accountant in composing Profit and Loss Statements and forecast expense timeline & budgets.
  • Led a high-performing team, fostering an environment of collaboration, positivity, and continuous improvement.
  • Identified talent and promoted top prospects into Management trainee positions. Inspired the rest of the staff to develop & grow with the company.
  • Weekly mystery shopping and gym visits to fitness competitors. Implemented anything effective. Observed culture/trends within competitors facilities. Scouted and recruited any potential talent to maximize any opportunities.
  • Identified the best equipment to add to facilities current equipment by considering customer needs, wants, budget, and pushing innovation.
  • Ongoing training and development on greetings, gym tours, effective questions, eliminating objections, overcoming objections, close %, upsell %, free workout close % etc.
  • Daily eyes on customer reviews with professional timely solutions and responses.
  • Sold Healthclub to Onelife Fitness Sept 2023


Regional Manager

Aspire Fitness
11.2016 - 03.2020
  • Played a key role in Company growth. Grew from 1 to 14 locations over a 5 year timespan.
  • Oversaw 10 Aspire Fitness locations in various markets Nationwide.
  • Created daily Conference Call topics and CC gameplan to execute with all of Aspire Fitness's DM's, GM's, Am's nationwide. Also conducted daily nightly recaps.
  • Fostered an environment of open communication between management teams across the Nation to share best practices in sales/operations and share identified hurdles and solutions.
  • Recruited and developed store Management, Sr Managers, District Mgmt. Satelite managed non present markets.
  • Flew weekly to each market with a strategic gameplan to optimize/evaluate the Health Club's performance and develop Management.
  • Developed each sales Manager Business to Business/Outdoor Marketing.
  • Daily review of each stores Tour%, Close%, Upsell%, Cancels, Freezes, B2B results, hurdles, and customer service issues.
  • Displayed a unique ability to adjust and be effective in impacting any market i oversaw, Nationwide.
  • Collaborated with store Management on a gameplan to improve store performance, ensure Customer Satisfaction, and maximize profits/minimize losses.
  • Frequent communication with Aspire Fitness Ownership and back office on the state of each club, business plans/adjustments to improve market share, and strategize the execution of company rollouts.
  • Conducted monthly Corporate Meetings with all GM'/s and AM's.
  • Ensured all gameplans, company rollouts, and adjustments were consistently executed.
  • Inspired, developed, and held accountably, each GM/AM in each market.
  • Evaluated competitor strategies. Identified industry trends, and gathered market intelligence.
  • Developed promotional plans to complement sales initiatives.

District Manager

Aspire Fitness
12.2015 - 11.2016
  • Assisted in growing the Colorado Market from 1-6 stores in 2 years.
  • Oversaw 6 Colorado Market Stores.
  • Top performing District Manager in the Company.
  • Recruited, Developed, Inspired, Held Accountable store Management in my market.
  • Daily review of Tour, Close, Upsell, Free Workout scheduled % with each store Manager. Assisted in sale strategy/adjustments to maintain 80% +.
  • Assisted each store in reaching/exceeding monthly performance and attrition/retention goals.
  • Developed each store sales team in Business to Business.
  • Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
  • Exceeded sales targets with well-developed sales strategy and empowering team coaching.
  • Boosted employee morale by creating a positive work environment that encouraged teamwork, company events, positivity, and professional growth opportunities.
  • Enhanced company reputation through consistent customer satisfaction, community involvement, developing partnerships with local business's, schools, and participating in community events.
  • Setup our new stores Presale office's and team. Developed effective/efficient presale staff to gain community awareness, sell offsite membership, conduct gym tours, setup corporate accts, and community events.
  • Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.

Sr Personal Training Manager

Aspire Fitness
10.2014 - 12.2015
  • Oversaw and led 3 Aspire Fitness Personal Training Departments in performance.
  • Led company in Personal Training sold consecutively for 2 years.
  • Recruited Trained and developed PT Salesman and Personal Trainers.
  • Ensured each store exceeded monthly performance and retention goals.
  • Pushed innovation by developing effective result driven workout programs tailored to individual needs/goals.
  • Shadowed PT Sales and Personal Trainers workouts. Coached when necessary.
  • Increased gym membership retention through Personal Training commitments and engagement.
  • Promoted a safe workout environment by enforcing proper exercise techniques among trainers and performing regular equipment safety checks.
  • Improved overall gym revenue by upselling personal training packages and promoting additional services such as group classes and nutritional plans.
  • Implemented effective marketing strategies for personal training services through social media platforms, email campaigns, and free workouts.
  • Evaluated trainer performance regularly through observation sessions, monthly client evaluations, and client feedback.
  • Oversaw Ellicott City, Md, Lutherville MD and Greeley, Co PT Depts. Ran thorough opening and nightly calls with Managers of each market.
  • Reviewed daily, weekly, and monthly performance with market coaching and making proper adjustments where necessary.

Personal Training Manager

Inspire Fitness
08.2013 - 10.2014
  • Top performing Personal Training Salesman in the Company.
  • Consistently exceeded biweekly goal of PT sold by displaying unmatched care for prospective client, asking effective probing questions, and utilizing strategic sales strategies during the selling process.
  • Executed strategic/effective workouts with clients outside of Sales schedule leading them towards their Health and Fitness Goals.
  • Ongoing Personal Development through self education reading sales books, relationship building, Management, Personal Training, etc.
  • Approached gym members, built value, and booked them for a scheduled free workout.
  • Made daily calls to prospective clients to schedule free workouts.
  • Developed Trainers and PT Assistant Managers.
  • Composed, ensured accuracy, and submitted biweekly payroll reports.
  • Observed gym members workouts and utilized observations as a tool to build value and book free workouts.

Education

Business Management

University of Maryland - Eastern Shore
Princess Anne, MD

Skills

  • Communication
  • Adaptability and Flexibility
  • Recruiting/Developing/Inspiring
  • Multi-Site Leadership
  • Emotional Intelligence
  • Work Ethic
  • Problem Solving
  • Positive Attitude
  • Innovation
  • Attention to Detail
  • Team Management and Teamwork

Timeline

Operating Partner

EVOfit
03.2020 - 09.2023

Regional Manager

Aspire Fitness
11.2016 - 03.2020

District Manager

Aspire Fitness
12.2015 - 11.2016

Sr Personal Training Manager

Aspire Fitness
10.2014 - 12.2015

Personal Training Manager

Inspire Fitness
08.2013 - 10.2014

Business Management

University of Maryland - Eastern Shore

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Wes Jameel Moore