Wesley B. Wheeler
Product Manager
Glen Burnie,MD
Summary
Product Manager with 10+ years owning SaaS products end-to-end - from strategy and customer discovery through delivery and adoption. Co-founded and scaled a SaaS platform to 1,000+ subscribers and currently leads a marketplace platform enabling $2.2M+ in transactions, consistently translating customer needs and business goals into outcome-driven roadmaps and shipped product. Leverages AI-assisted tools (Claude, ChatGPT) daily to accelerate research synthesis, requirements writing, and roadmap prioritization. PMP-, SAFe 6-, and Scrum-certified, with strong agile delivery discipline, voice-of-customer practice, and proven ability to drive cross-functional alignment across engineering, marketing, and customer-facing teams.
Overview
10
10
years of professional experience
7
7
Certification
Work History
Senior Product Manager (B2B Marketplace Platform)
Happy Home Initiative, LLC
Glen Burnie, MD
04.2023 - 05.2026
- Own product strategy and roadmap end-to-end for a two-sided B2B marketplace platform (Home Seller Portal, Contract Marketplace), translating business goals into clear objectives and outcome-driven deliverables that have enabled $2.2M+ in transactions.
- Lead product discovery through customer research, market analysis, and operational data to validate opportunities and prioritize high-impact investments across the platform.
- Leverage AI-assisted tools (Claude, ChatGPT) daily to accelerate research synthesis, requirements creation, and roadmap prioritization, enhancing decision-making speed and output quality.
- Partner with engineering on backlog readiness, requirements clarity, and successful delivery, managing trade-offs across scope, timing, and resources.
- Act as voice of the customer across discovery, design, and delivery - writing PRDs, user stories, and acceptance criteria that align product decisions with user needs and business value.
- Define and track KPIs including transaction conversion, user engagement, and operational efficiency to guide continuous iteration and improvement.
- Collaborate with vendors, partners, and operational stakeholders on launch coordination and adoption strategy across distributed users.
Product Manager (Ecommerce Platform)
A Great Life, Inc.
Glen Burnie, MD
04.2021 - 03.2023
- Launched a customer-facing ecommerce product, generating $180K+ in first-year revenue while meeting regulatory and compliance requirements.
- Used customer feedback and market research to define positioning, prioritize features, and guide go-to-market strategy.
Senior Product Manager (SaaS Platform)
Crypto Bit Squad, Inc. (BitTaxer)
Glen Burnie, MD
10.2016 - 04.2021
- Owned end-to-end product strategy for a B2B SaaS platform from concept through launch and ongoing iteration, scaling to 1,000+ subscribers by translating customer and regulatory needs into shipped product.
- Drove customer discovery through user interviews, support analysis, and feedback loops, synthesizing insights into outcome-driven roadmap decisions.
- Wrote detailed PRDs, user stories, and acceptance criteria for distributed engineering and QA teams, ensuring backlog readiness and delivery consistency across Agile sprints.
- Shipped a third-party platform integration with TurboTax by scoping public API requirements, partnering with engineering on technical specs, and coordinating end-to-end delivery and launch.
- Defined KPIs including subscriber growth, retention, and feature adoption, using data and customer signals to guide continuous product improvement and prioritization.
- Collaborated with marketing and customer success on positioning, onboarding, and enablement to drive adoption and shorten time-to-value.
Education
Certificate - Small Business Management
Skills
- Product Strategy & Discovery
- End-to-End Ownership
- AI-Assisted Product Practice
- Requirements & Delivery
- Stakeholder & GTM
- Data & Metrics
- Tools
Certification
- Project Management Professional (PMP), PMI
- SAFe 6 Agilist
- Certified ScrumMaster (CSM), Scrum Alliance
- Professional Scrum Product Owner I (PSPO I), Scrum.org
- Sustainability Excellence Associate (SEA), ISSP
- LEED Green Associate, USGBC
Timeline
Senior Product Manager (B2B Marketplace Platform) - Happy Home Initiative, LLC
04.2023 - 05.2026
Product Manager (Ecommerce Platform) - A Great Life, Inc.
04.2021 - 03.2023
Senior Product Manager (SaaS Platform) - Crypto Bit Squad, Inc. (BitTaxer)
10.2016 - 04.2021
Penn Foster - Certificate, Small Business Management