Wesley Rivers Cummings
Summary
Seasoned professional with experience specializing in social media and marketing strategy & execution, relationship sales, leadership, project management, and business transformation in information technology. Very driven to exceed goals. Practices strong earnings for superior business results.
Overview
28
28
years of professional experience
Work History
Marketing Segment Manager
IBM
07.1984 - 12.2012
- Developed strategy and executed marketing plans for small and medium business segments. Led several marketing initiatives that increased sales by 25% Y2Y.
- Utilized marketing data & business performance gaps to prioritize strategy and execution plans.
- Social Media Ambassador, promoting internal & external adoption.
Territory Marketing Manager
IBM
10.2009 - 04.2010
- Achieved 15% year-over-year sales growth through strategic marketing initiatives.
- Co-developed educational marketing events showcasing benefits of IBM Services and Products.
- Generated targeted leads for sales teams through effective marketing campaigns.
- Analyzed business data to identify and target key audiences for marketing efforts.
Marketing Manager Business Partner Co-Marketing
IBM
01.2001 - 09.2009
- Generated $9M in revenue through co-marketing campaigns with IBM Business Partners.
- Executed successful marketing campaigns with Business Partners to drive business demand.
- Utilized analytics to identify target audiences for effective campaign execution.
- Established metrics infrastructure to evaluate co-marketing effectiveness and results.
Global Services Instructor
IBM
12.1999 - 12.2000
- Achieved high student satisfaction ratings through effective class delivery and engagement.
- Enhanced curriculum by integrating additional e-business content for diverse employee training.
- Developed improvement recommendations by evaluating current retail client case studies.
- Conducted expert interviews to refine and solidify the e-business improvement plan.
- Secured funding and managed resources for successful project deliverables and implementations.
- Educated new hires on implementing the e-business customer engagement model effectively.
Client Service Executive
01.1995 - 11.1999
- Enhanced customer relations through targeted communications and mediation strategies.
- Re-engineered proprietary hardware and software deployment processes using collected data.
- Monitored service level agreement (SLA) targets, consistently exceeding company standards.
- Conducted formal value reviews, resulting in improved customer satisfaction survey scores.
- Implemented process assessments, identifying challenges for effective resolution and improvement.
Availability Service Sales Manager
01.1993 - 12.1994
- Achieved 200% revenue growth by transforming delivery processes and revenue streams.
- Fostered partnerships with external businesses to enhance sales force collaboration.
- Established evaluation criteria to assess business performance and market conditions.
- Enhanced profit potential through strategic assessment of business requirements.
Service Manager
01.1990 - 12.1992
- Increased morale over 20 points within a 16-month period. Assessed the business environment and developed improvement plans for specific areas of the business.
- Re-engineered training and service call completion.
- Reduced service call cycle time over 15% within a 12-month period.
Various IBM Entry Level Service Positions
12.1989 - 07.1984
Education
Social Media Strategist Certification -
SUNY/WCC
12.2025
IBM Leadership Training - undefined
02.1990
IBM Customer Engineer Training - undefined
04.1985
BS - Computer Science, City University of New York
Herbert H. Lehman College
05.1984
Skills
- Marketing Strategy & Development
- IT Consultant
- Social Media Strategist
- Service & Sales Management
- Campaign Designer
- Promotion Development
- Webinar Development
- Analytics
- Project Management
- Business Negotiation
- SMB Expertise
- Corporate Communications
- Microsoft Word
- Excel
- PowerPoint
- YouTube
- TikTok
COMMUNITY SERVICE
- Disability Advocate, 2012, Present
- Youth Advocate, 2010, Present
- CASA Child Advocate, 2010, 2012
- Westchester District Track & Field Certified Coach & Treasurer, 2000, 2005
- USATrack & Field - Greater NY Area Board Member, 2002, 2004
Timeline
Territory Marketing Manager
IBM
10.2009 - 04.2010
Marketing Manager Business Partner Co-Marketing
IBM
01.2001 - 09.2009
Global Services Instructor
IBM
12.1999 - 12.2000
Client Service Executive
01.1995 - 11.1999
Availability Service Sales Manager
01.1993 - 12.1994
Service Manager
01.1990 - 12.1992
Various IBM Entry Level Service Positions
12.1989 - 07.1984
Marketing Segment Manager
IBM
07.1984 - 12.2012
IBM Leadership Training - undefined
IBM Customer Engineer Training - undefined
BS - Computer Science, City University of New York
Herbert H. Lehman College
Social Media Strategist Certification -
SUNY/WCC