Summary
Overview
Work History
Education
Skills
Websites
COMMUNITY SERVICE
Timeline
Generic

Wesley Rivers Cummings

Summary

Seasoned professional with experience specializing in social media and marketing strategy & execution, relationship sales, leadership, project management, and business transformation in information technology. Very driven to exceed goals. Practices strong earnings for superior business results.

Overview

28
28
years of professional experience

Work History

Marketing Segment Manager

IBM
07.1984 - 12.2012
  • Developed strategy and executed marketing plans for small and medium business segments. Led several marketing initiatives that increased sales by 25% Y2Y.
  • Utilized marketing data & business performance gaps to prioritize strategy and execution plans.
  • Social Media Ambassador, promoting internal & external adoption.

Territory Marketing Manager

IBM
10.2009 - 04.2010
  • Achieved 15% year-over-year sales growth through strategic marketing initiatives.
  • Co-developed educational marketing events showcasing benefits of IBM Services and Products.
  • Generated targeted leads for sales teams through effective marketing campaigns.
  • Analyzed business data to identify and target key audiences for marketing efforts.

Marketing Manager Business Partner Co-Marketing

IBM
01.2001 - 09.2009
  • Generated $9M in revenue through co-marketing campaigns with IBM Business Partners.
  • Executed successful marketing campaigns with Business Partners to drive business demand.
  • Utilized analytics to identify target audiences for effective campaign execution.
  • Established metrics infrastructure to evaluate co-marketing effectiveness and results.

Global Services Instructor

IBM
12.1999 - 12.2000
  • Achieved high student satisfaction ratings through effective class delivery and engagement.
  • Enhanced curriculum by integrating additional e-business content for diverse employee training.
  • Developed improvement recommendations by evaluating current retail client case studies.
  • Conducted expert interviews to refine and solidify the e-business improvement plan.
  • Secured funding and managed resources for successful project deliverables and implementations.
  • Educated new hires on implementing the e-business customer engagement model effectively.

Client Service Executive

01.1995 - 11.1999
  • Enhanced customer relations through targeted communications and mediation strategies.
  • Re-engineered proprietary hardware and software deployment processes using collected data.
  • Monitored service level agreement (SLA) targets, consistently exceeding company standards.
  • Conducted formal value reviews, resulting in improved customer satisfaction survey scores.
  • Implemented process assessments, identifying challenges for effective resolution and improvement.

Availability Service Sales Manager

01.1993 - 12.1994
  • Achieved 200% revenue growth by transforming delivery processes and revenue streams.
  • Fostered partnerships with external businesses to enhance sales force collaboration.
  • Established evaluation criteria to assess business performance and market conditions.
  • Enhanced profit potential through strategic assessment of business requirements.

Service Manager

01.1990 - 12.1992
  • Increased morale over 20 points within a 16-month period. Assessed the business environment and developed improvement plans for specific areas of the business.
  • Re-engineered training and service call completion.
  • Reduced service call cycle time over 15% within a 12-month period.

Various IBM Entry Level Service Positions

12.1989 - 07.1984

Education

Social Media Strategist Certification -

SUNY/WCC
12.2025

IBM Leadership Training - undefined

02.1990

IBM Customer Engineer Training - undefined

04.1985

BS - Computer Science, City University of New York

Herbert H. Lehman College
05.1984

Skills

  • Marketing Strategy & Development
  • IT Consultant
  • Social Media Strategist
  • Service & Sales Management
  • Campaign Designer
  • Promotion Development
  • Webinar Development
  • Analytics
  • Project Management
  • Business Negotiation
  • SMB Expertise
  • Corporate Communications
  • Microsoft Word
  • Excel
  • PowerPoint
  • Instagram
  • Facebook
  • YouTube
  • TikTok

COMMUNITY SERVICE

  • Disability Advocate, 2012, Present
  • Youth Advocate, 2010, Present
  • CASA Child Advocate, 2010, 2012
  • Westchester District Track & Field Certified Coach & Treasurer, 2000, 2005
  • USATrack & Field - Greater NY Area Board Member, 2002, 2004

Timeline

Territory Marketing Manager

IBM
10.2009 - 04.2010

Marketing Manager Business Partner Co-Marketing

IBM
01.2001 - 09.2009

Global Services Instructor

IBM
12.1999 - 12.2000

Client Service Executive

01.1995 - 11.1999

Availability Service Sales Manager

01.1993 - 12.1994

Service Manager

01.1990 - 12.1992

Various IBM Entry Level Service Positions

12.1989 - 07.1984

Marketing Segment Manager

IBM
07.1984 - 12.2012

IBM Leadership Training - undefined

IBM Customer Engineer Training - undefined

BS - Computer Science, City University of New York

Herbert H. Lehman College

Social Media Strategist Certification -

SUNY/WCC
Wesley Rivers Cummings