Weston Rayfield
Trevor,Wisconsin
Summary
Knowledgeable Artist and Creative Design Expert with solid background as Owner/Operator. Proven ability to manage operational aspects efficiently and drive business growth through strategic planning and execution. Demonstrated strong leadership and problem-solving skills, consistently ensuring high-quality service and customer satisfaction.
Overview
48
48
years of professional experience
1
1
Certification
Work History
Owner and Operator
American Celebrations
Michigan
01.1981 - Current
- Consultant to hundreds of businesses, from restaurants to automobile aftermarket suppliers in the state of Michigan Helped start over 300 new businesses and designed most of their corporate logos
- All facets of radio/TV media buying. Produced, wrote and directed, short films, radio and TV Advertising
- Created public relations campaigns through all print mediums, including outdoor advertising and direct mail
- Featured in several newspapers and magazines. 40 years’ experience as an artist and illustrator, won several awards for art including best newspaper ad campaign, in the US, from General Motors 1999
- 9 years’ experience as a printer, using A. B. Dick, all Multigraphics models and Hamada 350/650 two colors. Widely experienced in all phases of prepress and computer graphics, from keylines through darkroom, striping, four color process and design and shipping.
- 10 years studio photography 2 years outdoor and interior photography
- Dark room and computer special effects experience
- Managed up to 30 people at one time
- Helped with over 300 new business startups in over 27 years
Interior designer - Printer - Artist - Art director - Photographer – Writer
Self-employed
01.1980 - Current
- Many years as fine artist and furniture builder/designer
Tom O'Brian and Associates Advertising/Marketing
Lansing, Michigan
01.1978 - 01.1980
- Hired directly out of college
Education
High School -
Grand Ledge High School
Grand Ledge, MIundefined
Kendall College, Kendall College of Art and Design of Ferris State University
Grand Rapids, MI01.1980
Skills
- Every type of creative skills known to man Won my first award at the age of 6 and have gone on to win many awards for art and marketing director
- Also: I can fix almost anything mechanical
- Created several business plans for clients
- Good understanding of business law
- Computer experience: Mac/PC, Photo shop, Illustrator and Microsoft Word
- Some experience with website design and optimization
- Operations management
- Documentation and reporting
- Hiring
- Business planning
- Staff training and development
- Sales negotiation
Accomplishments
Successful ad campaigns for Corporations and Individual Politicians over the years gives me the experience needed to help any type of customer needs
Certification
- CDL
- Owner of American Celebrations, from 1990 through 2026
Timeline
Owner and Operator
American Celebrations
01.1981 - Current
Interior designer - Printer - Artist - Art director - Photographer – Writer
Self-employed
01.1980 - Current
Tom O'Brian and Associates Advertising/Marketing
01.1978 - 01.1980
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Kendall College, Kendall College of Art and Design of Ferris State University
High School -
Grand Ledge High School
PUBLICATIONS
- MARATHON TOOLS
- Sold over 5000 copies. I have letter from all over the US
- AMERICAN CELEBRATIONS
- Https://kdp.amazon.com/bookshelf
- LACK OF PALETTE flushes color from my memory replacing it with fuzzy thoughts of gray mohair and stirs this artists’ first recollection of life. In the 1950’s TV was round and colorless. The streets seemed covered with aged black rusted cars without hubcaps. Picture if you would an old dusty checked and scratched, black and white movie shelved deep within foggy recollections, forgotten and tucked away in America’s dusty old newspaper history
LINKS
- Http://WestonRayfield.com
- Marathontools@gmail.com
AWARDS
Art Director and photographer, Won national marketing award form Printing Industries of America 1991- best new business marketing strategy for new startup businesses - The first Kinkos' type of business in America, Marketing Director, Best newspaper ad for General Motors