Wetona (Toni) Maderis

My background encompasses extensive experience in channel management in the technology sector. With a proven track record of success, I have effectively developed and nurtured relationships with key channel partners.

In this role, I have been responsible for driving positive revenue growth in the region through strategic planning and execution. Leveraging relationship skills, enabled me to secure favorable alignment with the right partnerships to meet Gigamon's business objectives.

Gigamon, Santa Clara, CA. 2023-05-2024-Present, Sr. Channel Account Manager

Responsible for Northwest region, spearheading the management and development of strategic partnerships with channel relationships such as resellers, integrators, and distributors. My responsibilities encompass a broad spectrum, including devising and executing channel strategies to drive revenue growth and enhanced market presence. I actively engage in sales enablement efforts, providing training, resources, and support to empower channel partners in effectively promoting and selling Gigamon's product and solutions. Through collaborative efforts with cross-functional teams, I help orchestrate our tailored channel programs initiatives to maximize partner engagements tot optimize sales performance. Overall, my role is pivotal in driving mutual success for Gigamon and its valued channel ecosystem. 

• Successfully restructured a territory that had remained untouched for over two years.
• Made a significant impact by leveraging previously unestablished relationships and strategically aligning with my sellers in the field.
• Revitalized the territory by spearheading partner events, driving an increase in activity with my sales team and partners to generate more opportunities into deal registrations.
• Consistently reaching targeted goals with new logo and deal registrations.
• Successfully elevated territory growth by cultivating focused partner relationships, skyrocketing from 20% to an impressive 95%.
• Maintained reseller executive -level relationships and have effectively forged alignments with parner executives and Gigamon executives.

LiveAction, Inc., Palo Alto, CA, 2020-01-01, 2023-01-04, Partner Alliance Manager 

Responsible for North America, Northwest region for both Alliance, and Partner development to achieve LiveAction goals and objectives. Developed and maintained channel relationships with strategic reseller and ecosystem partners. Collaborate with cross-functional teams to help develop joint marketing, sales, and solution strategies. Create and manage joint go-to-market programs and campaigns. Develop and manage joint sales pipelines and forecast revenue from partners in the channel.

• Exceeded YoY territory quota.
• Ended 2020 achieving 200% of targeted quota amount in Western Region with over $3.7M. (contributed partner growth with WWT, SHI, CDW, NTT & Cisco.)
• 2021 achieving over 300% of targeted quota amount in Western Region with over $4.9M (contributed partner growth Channel with WWT, Insight, SHI, Sycomp, Cisco & E360)
• 2022 achieving over 180% of targeted quota amount in Western Region $2.9M (contributed growth with WWT, CDW, Insight, NTT, SHI, E360 and Master Agencies.)
• Recognized and named on the CRN Women of the Channel list in 2022 CRN 2022 WOTC,
• Managed over 100 Strategic partners consisting of VAR's, System integrators, ecosystem partners, OEM's. (Including WWT, NTT, CDW, E360, Insight, SHI, & Cisco)
• Expanding partner growing by establishing solutions into partner labs, enablement and content onto partner internal webpage., Hosted education and trainings for sales associate & engineering staff with our partner community around the value proposition associated with network performance management and diagnostic platform.

LinkSource Technologies, Inc., Roseville, CA, 2017-01-01, 2020-12-31, Senior Technology Strategist 

(Sales Consulting & Business & partner Development),

Implement and strengthen channel partner affiliations for carrier, cloud, and data center solutions. Lead and teach internal teams on new techniques of selling and developing relationships with prospects and clients. Train teams in channel partner relationships to strengthen sales knowledge and abilities. 

• Recognized for sales skills and accomplishments as existing accounts expand and produce more sales.
• Primary focus of sales efforts are carrier solutions, hybrid private data center offerings, managed services, and multi-cloud options for businesses.
• Created an internal and external lead generation methodology that leads to new business through VAR partnership relationships.,
• Increased company overall annual revenue by 20% through proactive partner relationship, onboarding new partner and lead generation.,
• Successfully initiated and developed client relationships and growth annually, which generated an annual 25% YoY growth rate for company.,
• Managed Partner solutions, partner relationships and helped identified technology stack best in breed solution fit for internal sales team and customer's base.

Fusionstorm, San Francisco, CA, 2008-01-01, 2017-12-31, Carrier Services Account Executive (Sales and Marketing), 

• Performed in a hybrid role to interact with a database of existing clients to strengthen relationships to sell overlay carrier services. Interacted with internal core teams and sales engineers to devise methods to utilize the overlay approach to generate new business from existing clients. Collaborated with channel teams and hardware partner alliances to generate increases in sales for cloud services, data center services, and voice telephone connectivity to business clients.,
• Devised a referral base of clients through a channel partner program to help generate over 100% of pipeline growth of new prospects and sales leads for internal teams.,
• Successfully created and managed partner events & technology fairs with cloud and technology partners for our internal sales and technology teams to host new clients and existing customers to provide product knowledge, service, and education to generate new sales leads and revenue.,
• Named Intellisys 2014 Top Cloud partner of the year 400K seat opportunity.

First American Title, Antioch, CA, 2005-01-01, 2008-12-31, Business Development Representative (Sales and Marketing), 

Developed and established a six-city East Bay territory to develop sales relationships with area brokers, lenders, and real estate agents. Interacted with agents and real estate groups to develop business plans and marketing strategies. Implemented sales training and educational opportunities in the region.

• Attained first-place market share in the East County territory and maintained the position for a period.,
• Received recognition for excellent customer satisfaction scores and outstanding sales accomplishments.

SBC/AT&T, San Francisco, CA, 1999-01-01, 2005-12-31, Account Manager (Enterprise-Global Accounts), 

Assigned by regional executives to manage 19 global business accounts. Given a target of eight percent revenue growth through the marketing of Internet, managed services, VIOP, and voice and data access and other telecommunications products and services in the San Francisco Bay and Sacramento territory. Initiated account management strategies to increase sales volume and improve customer satisfaction. Developed, in conjunction with internal account management support and the sales team, business to business marketing strategies to attain the sales objectives for the portfolio. Initiated strong relationships with decision-makers, building positive relationships with clients to restore relationships. 

• Utilized cold-calling tactics, compelling product descriptions, and marketing tactics to re-establish SBC accounts.,
• Ranked second out of forty Account Managers in Northern California.,
• Earned Market Leader's awards throughout tenure at SBC/AT&T.

SBC/ Pacific Bell, Oakland, CA, 1997-01-01, 1998-12-31, Sales Specialist (Winback - Mid Markets)

Frontier Communications, Sacramento, CA, 1996-01-01, 1997-12-31, Account Representative