Weylin Beavers

• Developed new processes for established and start-up companies – Product Development Stage Gate, Quality Control Process for incoming material and manufacturing
• Project lead for various projects from launching of new products to structural certifications such as ICC-ES, FPA, and NOA
• Developed Go to Market Strategy Plan and templates for future purposes
• Key Results
• Successfully launched new product line for manufacturer May 1, as of July 1, sales are 10% above forecast
• Increased efficiency for other departments through the stage-gate process.

• Established phase-gate processes for the Product Management & Development group in order to successfully launch new products to the marketplace
• Led weekly calls with various department personnel and resources in order to identify and resolve product and operational issues
• Compiled and evaluated current product related materials for accuracy and as well as instructed Marcomm with updates as needed
• Managed an Associate Product Manager directly by delegating tasks as well as indirectly managed Marketing team with initiatives for the product categories

Key Results

• Identified and resolved a longstanding issue which was causing declines in customer satisfaction and numerous credits back to the customers by replacing the ineffective product while decreasing cost by 40%
• Developed the justification needed for Corporate Quality Assurance and outlined resources needed for each production plant
• Will lead to increased quality output and decrease customer complaints
• Decreased aging +12-month inventory items in the first 2 months from $1.8M to $400k - first time achievement in +5 years.

• Directed business development and market share growth through the execution of the company’s strategic US product roadmap and business plan
• Led daily direct department personnel and resources - Demand Planner, Associate Product Manager, and Technical Support as well as led cross functional teams, which included, but not limited to: Business Development/Sales, Marketing, Operations, Engineering, and Quality Assurance
• Conducted extensive market research and developed marketing strategies for new and existing product lines for mature and growth market opportunities
• Repositioned products with different communication strategies to avoid commoditizing.

Key Results

• Executed a business strategy plan and product roadmap to increase profit margins to 8%-10% EBIT by 2022 focus on new products and restructured pricing strategy to align with market trends:
• Launched a Global Product Management group to bridge communication gaps between the business divisions in Germany and within our own hub
• Reduced devalued items in inventory (25%) and replaced them with the right products resulting in increased inventory ratio, amidst a 23% increase in sales.

• Led day to day operational activities including budget plans and P&L
• Supervised activities of cross functional team: Business Development/Sales, Marketing, Product Management, Operations, HR, and external partners: ensured that all tasks adhered to industry and company regulations

Key Results

• Reduced product operational costs by 59% through consolidation and negotiations
• Increased revenue by year end, 40% over planned.

• Developed and managed Hemophilia Patient & HCP Education Portfolio for Healthcare Professionals (HCP) & Patients with monthly and quarterly presentations to Senior Leadership (SL) and Brand Leads for 6 products
• Led speaker / program transition to newly contracted agency and revamped program with key tactics, such as reformatting speaker presentations, and developing digital tools working closely with the sales organization
• Succeeded in creating P-P launch materials and programing less than one-month post PUDFA nationally, including a Peer-to-Peer Field Implementation Guide with regulatory guidelines and logistical process for conduct speaker engagements
• Developed business cases for the various Medical Marketing led initiatives, which attributed to the timely execution creating strong brand awareness for the Hematology portfolio
• Developed the tactics for New Product Launch support: Speaker Bureau Program, Key Opinion Leader (KOL) Program, Media/PR Plan, Redevelopment of website, Conventions/Conferences
• Created and established marketing promotional and training materials working cross functionally with - Marketing Communications, Regulatory, Legal, and Medical Affairs team to develop, approve, and implement internal and external facing collateral
• Also, manage outside vendors to identify

Key Results

• Led the meeting and program logistics for the New Product Launch Promo event in Orlando, FL for 120 sales reps on messaging for the new IV NSAID – budget $1.5MM, which consisted of various trainings and certifications during the week, along with entertainment to keep everyone engaged and enthusiastic
• Coordinated 13 KOLs for live sales messaging role plays
• Increased efficiency and effectiveness and reduced clinician down time through the launch of revamped digital marketing/sales presentations.

• Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with internal stakeholders
• Additional assisted with the development of website and its configuration mix of products.
• Collaborated with leadership in creating weekly bulletins, which were sent to all employees.

• Conducted in-depth research, launched innovative product categories, and identified possible companies to acquire through risk assessments
• Collaborated with IT to identify and resolve issues with new website launch and identified and matched products for relations and similarities for potentially additional sales
• Designed and executed a New Product Development Process - utilizing a stage gate approach
• Key Results
• Exceeded expectations on planned Revenue growth on 4 out of 5 lines, highest at 31% above plan
• Achieved +60% revenue and profit growth year-over-year on primary product line, strong double-digit growth in the other 4 product lines
• Increased growth margins up to 25% through the launch of new pricing strategies for assigned product lines.

• Graduated M.B.A.