Summary
Overview
Work History
Education
Skills
Websites
Awardsrecognition
Interests
Timeline
Generic

Whit Bowers

Growth Marketing Strategist
Cary,NC

Summary

Navigating the dynamic intersection of strategy and human behavior, excelling at transforming visionary ideas into tangible realities. Comprehensive background in understanding the intricate tapestry of human actions and motivations. Passion lies in crafting strategies that deeply resonate with both customers and internal teams. Every decision, plan, and strategy developed is deeply rooted in human behavior. Deciphering the nuances of customer desires and employee aspirations, designing pathways that achieve business objectives and foster a culture of innovation and empathy. Firm belief in the power of a bold vision. Approach combines strategic foresight with a profound understanding of human behavior, driving innovation and sustainable growth. Whether it involves launching a new product, optimizing processes, or guiding organizational change, aim is to inspire and lead with creativity and purpose.

Overview

2025
2025
years of professional experience
4
4
years of post-secondary education

Work History

Director, Strategy & Planning WW ECom Marketing

Lenovo
Durham, NC
07.2021 - Current
  • Direct10 person team responsible for global strategy and planning, operating like internal consultancy to drive business success across diverse markets.
  • Partner with Lenovo eCommerce global geographical organizations (GEOs) to spearhead innovative planning initiatives, fostering culture of creativity and strategic foresight.
  • Implement advanced lead generation strategies, optimizing workflows, and ensuring seamless integration with overarching business goals.
  • Utilize deep understanding of core customer segments to shape and influence strategic decisions, aligning them with both market demands and business objectives.
  • Leverage profound insights into customer behaviors, particularly in SMB, Student, and Gamer segments, to influence and drive positive organizational change.
  • Streamline processes and improved efficiency through targeted workflow optimization, enhancing productivity and operational excellence.
  • Established culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas

Consulting Director

Method Savvy
Durham, NC
4 2020 - 07.2021
  • Led Innovation Lab which interpreted data to create strategic business and marketing recommendations for clients.
  • Developed solutions for complex client business situations, such as brand innovation, customer experience mapping, product management, and accelerated growth strategies.
  • Formulated team coaching and training protocols, elevated culture, and introduced new ways of working.
  • Conducted comprehensive analyses of client operations to pinpoint areas for improvement and recommend actionable strategies.

Director of Marketing

Black Button Distilling
Rochester, NY
09.2018 - 04.2020
  • Engineered portfolio strategy, product positioning, pricing, and omni-channel B2B/B2C awareness marketing to increase conversion and adoption.
  • Collaborated with CEO/Master Distiller to research and launch four new product extensions, plus10-year product roadmap for future evolutions.
  • Successfully rebuilt company website and CRM program to increase traffic to website by 130%, and online revenue by 42%.
  • Exceeded goals for 2019, creating best 4th quarter in company history and 20% growth YOY.

Account Group Director

Truth Collective
Rochester , NY
02.2014 - 05.2018
  • Formulated and developed brand strategies to advance and grow clients while managing and leading internal teams and external agency partners
  • Led eight person client services team, responsible for client retention, operations and resources to ensure profitability and growth
  • Spearheaded software development for on-demand educational curriculum for Optometrists within Luxottica, led product positioning for Smart Technologies B2B division and launched multi-platform app VisualDx geared towards Doctors and large hospital divisions
  • Accountable for business forecasting and organic growth planning, helping agency mature from $500K in billings to over $4M in four years

Client Strategist

The VIA Agency
Portland, ME
04.2013 - 02.2014
  • Operated as senior strategy lead for agency's largest account, Sam's Club, managing nine person team
  • Oversaw communications planning and creative production process for digital, radio, print, in-store and direct mail with over 200 annual deliverables
  • Supervised small business, health & wellness (pharmacy, optical, hearing), and new location/grand opening support

Account Director

Anomaly
New York, NY
11.2012 - 04.2013
  • Ran advertising for Dick's Sporting Goods brand and team sport business units including social, website, integrated digital campaigns, TV, digest mailers, and in-store
  • Defined launch strategy, success criterion, and activations for philanthropic community outreach program

Account Director

Translation
New York, NY
11.2010 - 05.2012
  • Supervised Bud Light Platinum product development, positioning and launch strategy for both in-store and advertising campaign with premier during 2012 Super Bowl inclusive of two TV spots, music integration, and online viral initiative - considered most successful beer launch since Bud Light
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.

Account Supervisor

Translation
New York, NY
04.2010 - 11.2010
  • Launched 'Magic Jingle' campaign to change perception of State Farm for Millennials
  • Guided social team to build 1MM 'fans' on State Farm Nation Facebook page in seven months
  • Oversaw strategic planning and production of communications in TV, digital, direct mail, mobile, and radio

Account Executive

Publicis
New York, NY
08.2006 - 04.2010
  • Led creative development and operations for Beck's Beer, Buitoni Pasta and TGI Friday's, inclusive of TV, print, radio, cinema and digital mediums in both domestic and international markets

Education

Certification - Behavioral Economics

Harvard Extension School
Boston, MA
09.2022 - 12.2022

Certification - Integrated marketing strategy and planning for brand development

4A's Institute of Advanced Advertising Studies
New York, NY
03.2008 - 05.2008

Bachelor of Arts - Economics and English, Minor in History

Union College
Schenectady, NY
09.2002 - 05.2006

Certification coursework - marketing, entrepreneurship and management

London School of Economics (L.S.E)
London England
06.2005 - 08.2005

Skills

Strategic Planning

Brand development

Cross-channel marketing strategies

Verbal and written communication

Creativity and Innovation

Data analysis

Integration of cross-functional teams

Team management

Content Development

E-commerce strategy

Knowledge across business categories

Awardsrecognition

  • WW eCommerce Team Award for Mid-Funnel campaign creation, development and launch (Lenovo, 2023)
  • National Gold Addy for Causewave Slaying Giants creative which raised awareness for humanity efforts in Rochester, NY (Truth Collective, 2018)
  • LensCrafter's See.Good.Daily Campaign awarded 'Best in Show' Rochester ADDY's 01/01/17 (Truth Collective, 2017)
  • Dick's Sporting Goods Every Pitch awarded AdWeek's 'The 10 Best Ads of 2013' (Anomaly, 2013)
  • State Farm 60% increase in relevance to Young Adults from Magic Jingle Campaign. 2011 Gold Addy Chicago Region (Translation, 2011)
  • Awarded 'Bravest Work' while seeking to find the next Maytag Repairman (Publicis, 2008)

Interests

Cultures

History

Behavioral Economics

Stand-Up Comedy

Timeline

Certification - Behavioral Economics

Harvard Extension School
09.2022 - 12.2022

Director, Strategy & Planning WW ECom Marketing

Lenovo
07.2021 - Current

Director of Marketing

Black Button Distilling
09.2018 - 04.2020

Account Group Director

Truth Collective
02.2014 - 05.2018

Client Strategist

The VIA Agency
04.2013 - 02.2014

Account Director

Anomaly
11.2012 - 04.2013

Account Director

Translation
11.2010 - 05.2012

Account Supervisor

Translation
04.2010 - 11.2010

Certification - Integrated marketing strategy and planning for brand development

4A's Institute of Advanced Advertising Studies
03.2008 - 05.2008

Account Executive

Publicis
08.2006 - 04.2010

Certification coursework - marketing, entrepreneurship and management

London School of Economics (L.S.E)
06.2005 - 08.2005

Bachelor of Arts - Economics and English, Minor in History

Union College
09.2002 - 05.2006

Consulting Director

Method Savvy
4 2020 - 07.2021

Similar Profiles

CREATE PROFILE
Whit BowersGrowth Marketing Strategist