Summary
Overview
Work History
Education
Skills
Timeline
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Whitney Day

Johnstown,CO

Summary

Results-driven professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, effective communications, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.

Overview

11
11
years of professional experience

Work History

Impact Partnerships Manager

NationSwell
01.2024 - Current
  • Conducting research and analysis to identify prospects aligned with our mission, target markets, and social impact trends
  • Responsible for customizing email engagement for each prospect and tracking the engagement via outreach.io and Salesforce, as well as tracking the conversion of prospects to members
  • Engaging prospects via email to to increase the attendance at NationSwell Signature Dinners as well as virtual roundtable events that align with the prospect's interests and/or the goals and mission of the company
  • Managing prospect research via LinkedIn and Rocketreach, and training other teammates on the most effective email campaigns, list building, data segmentation and engagement language
  • Continually updating Salesforce to easily track the effectiveness of email campaigns and the conversion of prospects to members
  • Worked with the Chief Experience Officer to create mini-roundtable events for sustainability prospects, as an interactive way to introduce them to NationSwell
  • After 6 rounds of mini roundtable events in the last four months, this has led to 8 new business opportunities and one prospect who is under contract to sign as an Institutional Member

Membership Senior Analyst

NationSwell
05.2022 - 12.2023
  • As the Membership Senior Analyst, I created an Engagement User Journey using Salesforce Reports
  • This involved organizing, synthesizing and formatting data into Salesforce to create a spreadsheet to easily formulate member engagement, which was instrumental in our 90% retention rate

Business Services Specialist

Art in Public Places - City of Loveland
03.2021 - 05.2022
  • Successfully ran a three-month public art scavenger hunt using the app 'EventZee'
  • This involved troubleshooting QR code issues, answering player's questions, writing the content for the app, using HTML code, and marketing the community scavenger hunt through email and social media
  • Responsible for drafting press releases and contributing to the Annual Report
  • Led the maintenance for the Art in Public Places collection database and managed the Art in Public Places website with updated content, photos, grant projects and Call for Entry opportunities

Membership Director

NPR Member Station KUNC & The Colorado Sound
01.2014 - 09.2020
  • Directed the writing, segmenting, and coordinating of all email fundraising copy and campaigns
  • This involved proper list management, segmentation, and continual monitoring of responses
  • Responsible for writing and planning all Major Donor and Sustaining Member solicitations, emails, mass mailings and acknowledgement letters
  • Successfully managed multiple projects and campaigns simultaneously for two separate radio stations - The Colorado Sound and NPR Member Station KUNC
  • Improved and streamlined the process for analyzing all fundraising and financial data to build reports for the Membership and Marketing teams, board members and the CEO and COO
  • Directly supervised the Major Giving Officer to ensure timely mailings, phone calls and event management
  • Directly supervised the part-time Membership Associate to effectively delegate Membership tasks
  • Worked collaboratively with staff to create and implement on-air fundraising strategies - including e-blasts, donation forms, website management, social media posts, scheduling volunteers, customer service and editing copy
  • Worked with COO to successfully identify and secure foundation partnerships and grant opportunities
  • Worked with COO to ensure proper tracking and reporting of membership revenue and creating the yearly budget
  • Worked closely with LKA Fundraising and Marketing Group to review the timing, quantity, copy, and analysis of all direct mail campaigns to effectively monitor and improve responses
  • Attended multiple marketing and development conferences, including three years of NPR's PMDMC (Public Media Development and Marketing Conference) and Blackbaud's Conference (BBcon) to further fundraising skills and knowledge

Education

BA - Art History and French

University of Iowa
Iowa City, IA
05.2007

Skills

  • Verbal and written communication
  • New member prospecting
  • Leads management
  • CRM proficiency

Timeline

Impact Partnerships Manager

NationSwell
01.2024 - Current

Membership Senior Analyst

NationSwell
05.2022 - 12.2023

Business Services Specialist

Art in Public Places - City of Loveland
03.2021 - 05.2022

Membership Director

NPR Member Station KUNC & The Colorado Sound
01.2014 - 09.2020

BA - Art History and French

University of Iowa

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Whitney Day