Led visual merchandising efforts in stores to create cohesive and impactful presentations for both seasonal and day to day product.
Published monthly directives to promote successful product placement and execution of visual strategies across 273 stores.
Developed and executed Biltmore shop fixture package for Asheville, Crabtree and Southpark. Project was delivered on time and within $300,000 budget and resulted in Southpark being the #1 Biltmore door with $12,000 in product sales the week it was set.
Rendered concept proposals for Conn's @ Belk shops which were used in initial conversations with CEO and Conn's team to secure partnership.
Collaborated with merchant teams to re brand Utility department, which contributed to 91% lift to last year once it was set.
Created floorplans and produced visual elements for 16 new Belk Outlet stores, resulting in higher AUR's in feeder stores which helped hit company EBITDA goals.
Mentored fellow coordinators to help work through challenges in the role.
Freelance Rendering Consultant
Divine Designs
06.2020 - Current
Modeled SketchUp renderings of over 15+ client home and retail renovation projects
Collaborated with designers to ensure that designs matched up with clients vision for the space.
Executive Assistant
Mears Group
09.2020 - 09.2021
Assisted Executive Vice President and Senior Vice President with day to day tasks as well as calendar and meeting management
Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team efficiency
Successfully cultivated recruiting relationships with local high schools, and consistently managed 15+ open positions and ensured that listings were up to date
Partnered with vendors to develop and deliver over 50 personalized gifts to key customers.
Visual Production Assistant
Belk
01.2019 - 07.2020
Drove $1.4M Buy Online Pick Up in-store orders on Black Friday through optimizing collateral placement and driving in store omni experience through use of QR codes that promoted app download and utilization
Coordinated with merchant teams to request and develop visual concepts, as well as published daily directives and created necessary visual aids to support execution across 293 locations
Executed last minute event changes and additions while simultaneously managing 60+ projects, at various stages in production process, resulting in on-time successful sale campaigns and smoother execution of events
Worked closely with marketing team each week, to deliver project requirements, develop solutions and meet deadlines
Increased execution of visual collateral in 293 stores.
Merchandise Assistant
Belk
08.2017 - 01.2019
Managed orders across 6 different categories for buyer, creating greater cohesion and accuracy across buying line communication
Fostered vendor relationships and communication with 10+ vendors to ensure order accuracy and compliance
Led reporting efforts and gathered data to support and inform pricing, style selling strategies, advertising and inventory levels
Developed and ensured accuracy in promotional pricing strategies across 293 stores and eCommerce
Styled key items to feature in weekly catalogs as well as provided copy to be featured in print and eCommerce ads.
Education
Bachelor of Fine Arts - Fashion Marketing and Management -
Savannah College of Art And Design
Savannah, GA
06.2017
Skills
Adobe Photoshop
Illustrator
InDesign
SketchUp
Intermediate proficiency in PowerPoint, Word, and Excel
Ability to multitask, prioritize and meet deadlines
Excellent communication skills, written and verbal
Strong initiative to proactively identify projects and complete tasks
Ability to solve problems and work with minimal supervision
Self starter
Timeline
Visual Production Design Coordinator - Home
Belk
09.2021 - Current
Executive Assistant
Mears Group
09.2020 - 09.2021
Freelance Rendering Consultant
Divine Designs
06.2020 - Current
Visual Production Assistant
Belk
01.2019 - 07.2020
Merchandise Assistant
Belk
08.2017 - 01.2019
Bachelor of Fine Arts - Fashion Marketing and Management -