Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Awards
Timeline
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Whitney Ferris

Oakland,CA

Summary

Whitney is an award-winning producer and leader of 15+ years. She has a passion and proven track record for creating a wide array of uniquely impactful creative content, innovating processes for complex cross-functional teams, and driving growth strategically for her companies and clients alike.

Overview

10
10
years of professional experience

Work History

Director of Integrated Production

215 McCann
01.2021 - Current
  • Led cross-functional key stakeholders including Xbox platform, eight title game verticals, and LinkedIn LMS and LTS to champion award winning creative and drive growth goals including expanding cross-platform audience +20%, launching four products, and brand repositioning.
  • Drove long term vision for 215 Leadership Team by outlining strategic opportunities for growth and provided actionable recommendations in resource allocation, systems improvement and fostering collaboration and agency engagement.
  • Established market-leading processes across McCann Worldwide for sustainable production and DEI integration adopted by clients, reducing carbon footprint by 30% annually and improving DEI by 45%.
  • Developed and produced McCann's first entertainment streaming series content. Supported partnership deals across clients, suppliers, agency stakeholders, and streaming platforms including Paramount+ and Hulu.

Interim Instagram Head of Production

PRO Unlimited - Meta, CreativeX
01.2020 - 01.2021
  • Partnered with XFNs across Facebook, Blue App, Whatsapp, Messenger, Consumer Marketing, Culture and Community Marketing, Partnerships, and PCOEs in long term strategic planning and execution.
  • Managed project opportunities, risks, dependencies, scope changes, and escalate issues as needed. Provided transparency into project status to all stakeholders while tracking progress towards milestones.
  • Oversaw budget management, including purchase orders, contracts, expenses, and tracking. Produced video, web, social, photography, animated, interactive, and 360 assets across Blue App ONP, Social and Instagram in feed.
  • Improved creative management by developing an operations software platform to onboard, track and manage vendors which sped supplier selection from three weeks and four people to instant execution for one producer.

Executive Producer

BBDO
01.2014 - 01.2020
  • Built and managed multidisciplinary teams up to 15 direct reports. Led project planning, resource allocation, financial planning, risk management and partner communications while overseeing the lifespan of international creative campaigns from ideation to product deployment across multiple platforms.
  • Directed and designed new two-year operations roadmap from project intake through launch. Led 120-person organizational shift to improve agency / client relations and stem business growth.
  • Conducted analysis and recommended new business services offering and repositioning of digital production development stimulating agency growth of 4% and client savings of $2M. Competitive position analysis led to new business acquisitions.
  • Spearheaded creative development for Wells Fargo. Built a product launch campaign strategy and guided team in conceptualization efforts. Forecasted, A/B tested, and optimized over 500 assets for localization.

Education

MBA - Operations and Entrepreneurship

University of Pennsylvania
Philadelphia, PA
05.2018

Bachelor of Science - Managerial Economics And Dramatic Art

University of California, Davis
Davis
12.2008

Skills

  • Strategic Planning
  • Business Leadership
  • People Management
  • Operations Management
  • Team Management
  • Creativity and Innovation
  • Budget Management
  • Contract and Vendor Management
  • Financial Reporting
  • Verbal and written communication

Affiliations

  • Xbox
  • LinkedIn
  • Avalara
  • ServiceNow
  • Barbie
  • Wells Fargo
  • Chick-fil-A
  • Converse
  • Delta
  • Comcast
  • Herdez
  • Hewlett Packard
  • Motorola

Awards

Wharton Award for Excellence in Leadership, AICP Judge, Cannes Lion Titanium Shortlist, D&AD In Book, The Webby Awards, One Show, Effie Awards, AICP Awards, Next Awards, Clio, The Addy Awards


Timeline

Director of Integrated Production

215 McCann
01.2021 - Current

Interim Instagram Head of Production

PRO Unlimited - Meta, CreativeX
01.2020 - 01.2021

Executive Producer

BBDO
01.2014 - 01.2020

MBA - Operations and Entrepreneurship

University of Pennsylvania

Bachelor of Science - Managerial Economics And Dramatic Art

University of California, Davis

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Whitney Ferris