Whitney Gasper
Troy,OH
Summary
Goal-driven individual with resilient communication, strong problem solving and robust planning skills. Enthusiastic team member adept at working with colleagues and customers of all backgrounds. Hardworking, performance-oriented leader, prepared to bring years of progressive experience and take on challenging positions with opportunity to make lasting impact on company and customer success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Marketing Manager
Midmark Corporation
12.2022 - 03.2023
- Ensures consistent product and marketing messaging throughout all communication mediums in order to deliver clear product support
- Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content
- Develops training materials for internal customer service, technical service, internal and external sales organizations
- Works with Product Managers to develop new product launch plans
- Act as the category expert or person for needed support from sales, customer service and technical service
- Monitors existing product performance via key metrics (growth, market share, mix, etc.)
- Monitors environment in core product categories
- Manages category pricing and forecasting for financial and operational planning.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Collaborated with cross-functional teams to launch successful product lines.
Inside Sales Support Representative
Midmark Corporation
05.2017 - 12.2022
- Increasing Territory Portfolio Managers’ productivity by providing timely and professional support through various activities, ranging from internal liaison tasks to communicating directly with an array of customers
- Engaging and quickly responding to an average of 75+ online inquiries per week by leveraging product knowledge and marketing collateral, such as brochures and promotional information
- Assisting Territory Portfolio Managers with the utilization of Salesforce by primarily following up on leads received via the Midmark website and documenting accurate retire reasons
- Prospecting new contacts and sales opportunities by researching projects in various design and construction phases via Dodge Data and Analytics
- Coordinating Wet Lab Equipment by generating a forecast and working collaboratively with Field Teammates, Customer Experience, and Logistics, as well as external clients and vendors
- Working diligently with Operation Planners and Marketing to provide lead time information to Territory Portfolio Managers to improve customers’ overall buying experience
- Creating and assembling resources to assist with effective dealer representative training for the Animal Health’s product portfolio
- Attending and facilitating lead generation at Trade Shows and Wet Labs to ensure customers’ positive experience and accurate data for follow-up correspondences.
- Streamlined support processes for increased efficiency and improved response times.
Incentive Processing Associate
Midmark Corporation
01.2014 - 05.2017
- Verified and processed end-user and dealer promotions to ensure accurate and timely rebates
- Improved business intelligence by updating Oracle with customer data and ensured standardized processes by creating or ensuring work instructions are accurate
- Managed and provided a variety of customer service requests received via incoming phone calls and a shared email inbox
- Assisted with the Oracle R12 project by being the primary tester for prospect to order workflows and processes
- Implemented 25 Kaizens and cultivated team member buy-in by eliminating the chance for errors and team members’ efficiencies when executing daily tasks.
- Improved processing efficiency by streamlining workflows and implementing best practices.
- Reduced errors in data entry by maintaining accurate records and double-checking information.
Customer Service Representative Temp
Midmark Corporation
05.2013 - 01.2014
- Demonstrated agility by becoming a primary contact for the Promotions department when the position became vacant.
Education
Bachelor of General Studies -
Indiana University East
Richmond, IN12.2018
Skills
- Microsoft Office
- Oracle ERP
- Oracle Sales Cloud
- Salesforce
- Formstack
- Creative and Innovative
- Correspondence Management
- Customer Engagement
- Relationship Building
- Planning and Organization
- Event Planning
- Administration
Certification
Excellence in Customer Service
Dimensions of Professional Selling
Timeline
Associate Marketing Manager
Midmark Corporation
12.2022 - 03.2023
Inside Sales Support Representative
Midmark Corporation
05.2017 - 12.2022
Incentive Processing Associate
Midmark Corporation
01.2014 - 05.2017
Customer Service Representative Temp
Midmark Corporation
05.2013 - 01.2014
Bachelor of General Studies -
Indiana University East
Excellence in Customer Service
Dimensions of Professional Selling
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