WHITNEY HOWARD
Fort Worth
Summary
Dynamic Marketing Director with extensive experience in developing and executing strategic marketing initiatives that drive brand growth, customer engagement, and revenue generation. Adept at leading cross-functional teams, overseeing multi-channel campaigns, and leveraging data-driven insights to optimize performance. Skilled in event planning and execution, with a proven track record of organizing high-impact corporate events, and conferences. Passionate about delivering exceptional experiences that resonate with target audiences.
Overview
13
13
years of professional experience
Work History
Director of Sales and Marketing
Three Part Advisors / IDEAS Investor Conferences
03.2020 - Current
- Spearhead the planning and execution of IDEAS Conferences, delivering high-impact events that align with organizational goals.
- Develop and implement comprehensive marketing strategies to maximize attendance, engagement, and revenue growth.
- Analyze performance metrics to identify areas for improvement, driving operational efficiency and attendee satisfaction.
- Design strategic sales plans that expand market reach and increase revenue.
- Drive sales growth by implementing innovative marketing initiatives and fostering long-term client relationships.
- Oversee event logistics, managing multiple overlapping sales cycles to ensure flawless execution.
- Direct on-site operations to guarantee seamless event experiences for stakeholders and attendees.
- Collaborate cross-functionally with internal teams and external partners to optimize event success.
- Secure high-value client contracts through compelling presentations that highlight product and service value propositions.
Marketing Coordinator
The Keller Pointe
02.2018 - 12.2019
- Conducted in-depth market analysis utilizing industry reports and surveys to inform strategic decisions.
- Designed visually compelling marketing materials to support launches and promotional campaigns.
- Partnered with external agencies to execute advertising campaigns aligned with overall marketing objectives.
- Boosted brand visibility through targeted SEO and PPC marketing campaigns.
- Tracked and analyzed campaign performance to optimize future strategies.
- Collaborated with cross-functional teams to ensure seamless execution of marketing projects and initiatives.
- Increased customer engagement by crafting compelling social media content and strategies.
Marketing, PR & Special Events Manager
Diamonds Direct
09.2012 - 10.2014
- Successfully planned and executed high-sales events, increasing brand awareness and exceeding revenue goals.
- Partnered with internal teams to develop unique event concepts and themes that aligned with brand objectives.
- Ensured full compliance with industry regulations and brand standards to maintain operational excellence.
- Built and maintained strong relationships with vendors and suppliers to secure high-quality resources.
- Oversaw all event logistics, including event planning, booking, and promotional activities.
- Strengthened brand visibility by forging strategic partnerships with high-profile organizations.
- Increased event attendance through innovative marketing strategies and engaging promotional content.
- Developed comprehensive timelines and checklists to ensure flawless event execution from planning to completion.
Business Development Manager
Source One Direct
09.2011 - 05.2012
- Implemented innovative lead generation and conversion strategies to drive business growth.
- Developed long-term business plans to align organizational objectives with evolving market trends.
- Oversaw the execution of key events, ensuring strategic alignment with business goals.
- Managed end-to-end trade show operations by coordinating with vendors, sales teams, and event staff for seamless execution.
- Provided comprehensive support to sales teams during trade shows, equipping them with essential resources to close deals successfully.
- Maximized event ROI through meticulous tracking of expenses and revenue generation.
- Assisted with proposal development and client acquisition initiatives to drive business expansion.
Education
MBA - Marketing
American Public University System
Online ProgramBachelor of Arts - Communications & Public Relations
Columbus State University
Columbus, GA06.2019
Skills
- Event Planning & Coordination
- Trade Shows Management
- Strategic Planning & Execution
- Project Management
- Budgeting & Cost Allocation
- Vendor Sourcing & Negotiation
- Digital Marketing & Analytics
- Client Relationship Management
Timeline
Director of Sales and Marketing
Three Part Advisors / IDEAS Investor Conferences
03.2020 - Current
Marketing Coordinator
The Keller Pointe
02.2018 - 12.2019
Marketing, PR & Special Events Manager
Diamonds Direct
09.2012 - 10.2014
Business Development Manager
Source One Direct
09.2011 - 05.2012
MBA - Marketing
American Public University System
Bachelor of Arts - Communications & Public Relations
Columbus State University
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