Summary
Overview
Work History
Education
Skills
Timeline
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Whitney Hynes-Shoemaker

Dallas,Texas

Summary

Innovative Senior Internal Communication Specialist with experience in executive communication, development of organization-wide communication strategy, DE&I initiatives, employee engagement, and intranet implementation/maintenance. Skilled in writing, employee engagement, storytelling, change management, overall communication strategy, and people management.

Overview

13
13
years of professional experience

Work History

Senior Internal Communications Manager

Zinnia
01.2023 - Current
  • Enhanced employee engagement by developing and implementing strategic internal communications plans.
  • Restructured primary communication tool (Slack) to function similarly to an intranet
  • Improved company culture through targeted messaging and regular communication with all levels of the organization.
  • Increased awareness of company initiatives through well-crafted content, including newsletters, intranet articles, and executive updates.
  • Collaborated with cross-functional teams to ensure alignment in internal communications strategies and tactics.
  • Developed a comprehensive internal events calendar to promote collaboration and connection among team members.
  • Evaluated the impact of internal communications efforts by tracking metrics, analyzing results, and making data-driven recommendations for improvements.
  • Championed transparency by facilitating regular town hall meetings where leadership shared updates on business performance and strategic direction.

Internal Communications Consultant

At Home Decor Superstore
10.2022 - 01.2023
  • Consult on intranet development, implementation, and usage (SharePoint & WorkJam)
  • Managed content for the company''s intranet site, keeping information current and easily accessible for employees.
  • Developed and created content for internal communications including store newsletter and executive communications
  • Develop and improve existing manuals for merchandising and marketing

Senior Internal Communications Specialist

Arena Pharmaceuticals (now Pfizer, Inc.)
11.2021 - 10.2022
  • Streamlined company-wide communications through the creation of an efficient intranet platform.
  • Supported organizational change initiatives by crafting transparent messaging to keep employees informed and engaged.
  • Promoted a positive work environment by sharing success stories and celebrating employee accomplishments via newsletters, social media, or town hall meetings.
  • Managed content calendar for timely distribution of announcements, updates, or other pertinent information across multiple platforms.
  • Provided valuable support during company mergers and acquisitions, facilitating smooth transitions by keeping employees informed and maintaining open lines of communication.

Lead Internal Communications Specialist

BenefitMall
11.2018 - 11.2021
  • Established Internal Communications function within the organization
  • Introduced and implemented successful org-wide intranet platform
  • Created and managed intranet governance committee
  • Implemented processes, strategic communications company plan, and developed a company ‘voice’ through increasing communication cadence and executive presence
  • Improved overall company culture by soliciting employee feedback and working closely with leadership to implement recommended changes.
  • Assisted in crisis management by quickly disseminating accurate information to all relevant parties

Senior Physician Search Consultant

Merritt Hawkins & Fidelis Medical Partners
08.2016 - 11.2018
  • Retained recruiter who worked with medical practices to hire and retain healthcare professionals including physicians, dentists, nurse practitioners and physician assistants
  • Worked in tandem with CEOs, Hiring Managers, and Physicians to set and manage expectations around recruitment processes, development of job descriptions and marketing materials, offer letters and contracts
  • Assisted with coaching and development through management of Associate Recruiters and new team members
  • Developed and implement training targeting specific skills in the sales cycle for new and experienced recruiters
  • Created marketing tools including online and direct mail marketing for recruitment purposes

Enrichment Director

YMCA Of Metropolitan Dallas
04.2014 - 08.2016
  • Developed curriculum for 12+ afterschool sites and summer camps
  • Managed all operations of afterschool sites and summer camps, ensuring they meet state standards and requirements
  • Managed over 50 staff members across the Metroplex
  • Develop and nurture relationships with outside stakeholders to ensure campaign contributions
  • Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
  • Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
  • Improved employee performance by designing and implementing effective training programs.

Director of Behavioral Healht

AIDS Arms, Inc (now Prism Health)
01.2011 - 04.2014
  • Collaborated with Texas Department of Health and Human Services to develop pilot program for triply diagnosed HIV+ patients
  • Developed educational curriculum for community stakeholders on STD/HIV topics
  • Implemented educational curriculum and presented regualarly to community stakeholders
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Negotiated favorable contracts with vendors for reduced costs and improved service quality.

Education

Master of Arts - Social Justice in Education

California State University - Long Beach
Long Beach, CA

Bachelor of Arts - Psychology

University of Phoenix
La Mirada, CA

Skills

  • Intranet development, implementation, maintenance
  • Simpplr, SharePoint
  • Slack, Teams
  • MS Office Suite
  • Constant Contact, Marketo
  • Camtasia
  • Adobe Premier/Adobe
  • Employee engagement
  • Stakeholder management
  • Internal communication strategies

Timeline

Senior Internal Communications Manager

Zinnia
01.2023 - Current

Internal Communications Consultant

At Home Decor Superstore
10.2022 - 01.2023

Senior Internal Communications Specialist

Arena Pharmaceuticals (now Pfizer, Inc.)
11.2021 - 10.2022

Lead Internal Communications Specialist

BenefitMall
11.2018 - 11.2021

Senior Physician Search Consultant

Merritt Hawkins & Fidelis Medical Partners
08.2016 - 11.2018

Enrichment Director

YMCA Of Metropolitan Dallas
04.2014 - 08.2016

Director of Behavioral Healht

AIDS Arms, Inc (now Prism Health)
01.2011 - 04.2014

Master of Arts - Social Justice in Education

California State University - Long Beach

Bachelor of Arts - Psychology

University of Phoenix

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Whitney Hynes-Shoemaker