Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Certification
Honors Awards
Timeline
Generic

Whitney Kidd

Ft. Lauderdale,FL

Summary

Forward-thinking Senior Specialist equipped with advanced operational and technical knowledge of Marketing and Strategy. Proven team leader and problem-solver competent in navigating complex situations. Manages assignments, schedules, and projects with an organized and detail-oriented mindset.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Sr. Specialist

ADT Security
07.2021 - Current
  • Leading projects, and developing marketing campaigns, and brand collateral, Assist in developing marketing material to achieve target goals.
  • Assisting with long-term strategies – overseeing the work of internal and external stakeholders.
  • Partnering with internal stakeholders to manage partner expectations, brand resources, and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data, and highlights.
  • Work closely with Sr. Marketing Manager to support the organization’s growth by developing content marketing and demand generation strategies that drive awareness and engagement with the ADT Brand
  • Meet and understand the messaging needs of internal stakeholders.
  • Measure and report on program performance and conversion; continually use this data to improve partnership programs.
  • Assist in generating, integrating, and translating market research data into marketing opportunities and tactics.
  • Obtain price estimates from vendors and work with vendors for the production and design of marketing collateral materials.
  • Ensure that costs stay within the approved budget amount, as directed by leadership.
  • Proofread marketing materials and ensure that collateral materials are accurate and comply with brand guidelines.
  • Organize and coordinate weekly and in-person team meetings.
  • Maintain and deliver reports and other marketing initiatives to support the growth and expansion of current partnership programs.
  • Function as a backup for the Sr. Marketing Manager in the areas needed.
  • Complete other projects assigned by the Marketing Manager.

Customer Programs Marketing Analyst

Office Depot Inc.
02.2018 - Current
  • Working with internal partners to develop multi-channel marketing strategies to promote top products to increase customer conversion week to week
  • Collecting data and performance analysis that supports recommendations made to leadership regarding strategic direction of customer programs and to ensure we align with scope and budget
  • Managing the execution of weekly promotions with product merchants and senior management
  • Managing the execution of weekly/monthly customer program updates (Credit Card Promotions and Loyalty Programs strategies)
  • Monitoring market conditions, sales trends, customer preferences and competitive behaviors.

Sr. Account Executive

New River Communications
08.2015 - 02.2018
  • Managing direct fundraising efforts for 10+ nonprofit organizations including day to day production and campaign results
  • Liaison between vendors, list brokers and data managers to ensure the expectations of the clients
  • Created and managed social media post, and digital campaigns which included creative and developing copy
  • Managed print production for clients both domestically and internationally
  • Developing pre/post campaign forecast for direct mail efforts.

Marketing Promotions Coordinator

Office Depot Inc.
03.2014 - 09.2015
  • Tracking on site customer experience, and identifying new opportunities to improve and maximize the company’s digital space
  • Produced and managed the quarterly Marketing calendars, also sharing the calendar with internal partners
  • Integrating strategies across traditional and digital vehicles
  • Measuring/ analyzing online promotional performance week to week
  • Collaborating with Sr
  • Management to forecast, optimize and communicate success of promotional activity to the marketing and merchandising teams
  • Managed workflow and promotional scheduling with internal and external clients.

E-Commerce Project Coordinator

Office Depot Inc.
04.2013 - 03.2015
  • Developed and managed project scopes and determined best practices in delegating workload based on bandwidth and business needs
  • Liaison between e-Commerce design team and Marketing teams (Inclusive of online marketing, merchandising, global teams and BSD)
  • Managed and detailed marketing initiatives for email marketing, affiliate programs and site content
  • Forecasting and planning weekly promotions
  • Analyzed and developed reports to shed light on the performance of offers, creative and content.

Direct Mail Marketing Analyst

Office Depot Inc.
07.2012 - 04.2013
  • Liaison between marketing, circulation, and printer production teams to launch weekly promotions and product launches
  • Reviewed marketing forms, creative briefs, proofs to manage work scope and promotion development
  • Testing in and creating coupon-based offers to ensure all functions are running properly at point of sale
  • Assisted Sr
  • Manager to improve daily processes by implementing checks and balances with team members
  • Provided weekly status reports on projects to ensure my team was up to date on all open items.

Digital Marketing Coordinator

All Discovery Cruising
05.2012 - 07.2012
  • Assisted the VP of Marketing with program analysis, while training internal departments on their new marketing database
  • Coordinated content review and updates needed for the B2C/B2B websites
  • Developed reference guides and trained teams’ members on the new digital content management system
  • Developed and managed email marketing campaigns and distributed with internal database and providing assets to outside vendors.

Account Executive

Zimmerman Advertising
11.2009 - 09.2011
  • Assisted the Sr
  • Account Executive with executing multi-channel campaigns for national retail clients
  • Assisted supervisors with campaign initiative for clients included Ashley Furniture Homestores, Jackson Hewitt Tax Services and Atlantis Paradise Island
  • Managed all invoicing and other billing tasks, including providing clients with monthly budget statements for all productions, Monthly Retainers, and reconciliations
  • Executed digital display campaigns which included project quotes, kicking off internal creative teams and managed client expectations for deliverables.

Education

Bachelors in Science / Marketing/ Advertising -

Johnson & Wales University
01.2009

Associates in Science / Fashion Merchandising -

Johnson & Wales University
01.2007

Skills

  • Sales Force
  • Microsoft Office
  • Powerpoint
  • Google Analytics
  • Digital Marketing
  • Account Management
  • Basecamp
  • JIRA
  • Social Media Management
  • Client Management

Accomplishments

  • Developed and executed an incentive targeted towards Teachers that drove ~$6M in incremental sales in 2019.
  • Created a workflow process to improve site content management, also helping to streamline work between offshore vendors and internal management teams.
  • Managed teams of 5 – 10 members on day to day workflow and strategies.
  • Worked as Project Manager to launch the 2010 Jackson Hewitt “Stronger than Ever” Marketing campaigns, increasing customer awareness of services and brand integrity.
  • Led & managed B2B Apple launch, that included web content, collateral, and email campaigns.

Affiliations

  • Founding Secretary & Co-Lead| Women of Color Associate Resource group at Office Dept Inc.
  • Marketing Volunteer| Dress for Success Palm Beach County
  • Brand Ambassador| Office Dept Inc.

Certification

Google Ads & Digital Marketing issued

Honors Awards

2016 Johnson & Wales 30 under 30 Distinguished Alumni Award recipient

Timeline

Sr. Specialist

ADT Security
07.2021 - Current

Customer Programs Marketing Analyst

Office Depot Inc.
02.2018 - Current

Sr. Account Executive

New River Communications
08.2015 - 02.2018

Marketing Promotions Coordinator

Office Depot Inc.
03.2014 - 09.2015

E-Commerce Project Coordinator

Office Depot Inc.
04.2013 - 03.2015

Direct Mail Marketing Analyst

Office Depot Inc.
07.2012 - 04.2013

Digital Marketing Coordinator

All Discovery Cruising
05.2012 - 07.2012

Account Executive

Zimmerman Advertising
11.2009 - 09.2011

Bachelors in Science / Marketing/ Advertising -

Johnson & Wales University

Associates in Science / Fashion Merchandising -

Johnson & Wales University

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Whitney Kidd