WHITNEY MITCHELL
Media Operations Specialist
Myrtle Beach,SC
Summary
An organized and motivated Linear and Digital Ad-Sales scheduling individual, also possessing extensive experience in SVOD Content scheduling in addition to metadata management and entry. With a meticulous eye for scheduling and proofreading details, I am adept at collaborating effectively and cohesively with colleagues, neighboring departments, and vendors. I am excited to leverage my professional expertise with an innovative exciting organization.
Overview
8
8
years of professional experience
Work History
Traffic Coordinator
Pinnacle Advertising And Marketing Group
Remote
10.2021 - Current
- Coordinates amongst Account Management, Creative, Production, and Media teams to execute broadcast and digital commercial rotations via Airtable
- Schedules and delivers copy instructions to stations and networks for TV, Cable, Radio media buys via Strata
- Schedules and delivers digital creative assets (Display, PVOD, PAOD, and OLV) via Google Campaign Manager
- Creates UTMs for digital ad tracking in Google Analytics
- Maintains electronic catalog of available creative versions for each agency client
- Monitors production progress by expediting requirements, resolving challenges, and communicating changes and job status
Content Scheduling Coordinator
HBO MAX (Warner Media)
Los Angeles, CA (Remote)
02.2020 - 12.2020
- Entered content schedules via CMS tools Air Table, Radius, Excel, and the Turner Titles Database
- Served as a facilitator amongst 3rd party companies & HBO MAX teams, making sure content is delivered efficiently
- Played essential role in scheduling 10,000 hrs + of content for 5/27/20 HBO MAX launch
- Managed data entry for HBO MAX episodic content
- Assisted in the development and formatting of promotional decks to be shared throughout external Warner Media cohorts
- Conducted inventory research on a rolling basis in effort to tag content with correct attributes and demographics
Ad Sales Ops Coordinator (Log Editor)
E.W. Scripps Co
Atlanta, GA
03.2017 - 05.2019
- Daily reconciliation of broadcast commercial logs for Bounce TV and Katz Broadcasting
- Worked with multiple national Account Executives and Sales Planners to fulfill DR and GM sales orders, helping to coordinate up to approx. $700K weekly revenue
- Determined optimal OTA spot placement and separations while identifying order errors for agencies. Transmitted logs to master control server
- Correctly input secondary events to ensure on-air readiness
- Worked cross-functionally with Bounce Programming team, ensuring 700+ monthly titles were timed correctly and finalized for air
- Served as Log Editing back-up to 3 additional sister-networks
Education
Bachelor of Science - Interdisciplinary Studies
Coastal Carolina University
Conway, SCSkills
SVOD Content Schedulingundefined
Timeline
Traffic Coordinator
Pinnacle Advertising And Marketing Group
10.2021 - Current
Content Scheduling Coordinator
HBO MAX (Warner Media)
02.2020 - 12.2020
Ad Sales Ops Coordinator (Log Editor)
E.W. Scripps Co
03.2017 - 05.2019
Bachelor of Science - Interdisciplinary Studies
Coastal Carolina University
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