WHITNEY MITCHELL
Media Operations Specialist
Myrtle Beach,SC
Summary
An organized and motivated Linear and Digital Ad-Sales scheduling individual, also possessing extensive experience in SVOD Content scheduling in addition to metadata management and entry. With a meticulous eye for scheduling and proofreading details, I am adept at collaborating effectively and cohesively with colleagues, neighboring departments, and vendors. I am excited to leverage my professional expertise with an innovative exciting organization.
Overview
8
8
years of professional experience
Work History
Traffic Coordinator
Pinnacle Advertising And Marketing Group
Remote
10.2021 - Current
- Coordinates amongst Account Management, Creative, Production, and Media teams to execute broadcast and digital commercial rotations via Airtable
- Schedules and delivers copy instructions to stations and networks for TV, Cable, Radio media buys via Strata
- Schedules and delivers digital creative assets (Display, PVOD, PAOD, and OLV) via Google Campaign Manager
- Creates UTMs for digital ad tracking in Google Analytics
- Maintains electronic catalog of available creative versions for each agency client
- Monitors production progress by expediting requirements, resolving challenges, and communicating changes and job status
Content Scheduling Coordinator
HBO MAX (Warner Media)
Los Angeles, CA (Remote)
02.2020 - 12.2020
- Entered content schedules via CMS tools Air Table, Radius, Excel, and the Turner Titles Database
- Served as a facilitator amongst 3rd party companies & HBO MAX teams, making sure content is delivered efficiently
- Played essential role in scheduling 10,000 hrs + of content for 5/27/20 HBO MAX launch
- Managed data entry for HBO MAX episodic content
- Assisted in the development and formatting of promotional decks to be shared throughout external Warner Media cohorts
- Conducted inventory research on a rolling basis in effort to tag content with correct attributes and demographics
Ad Sales Ops Coordinator (Log Editor)
E.W. Scripps Co
Atlanta, GA
03.2017 - 05.2019
- Daily reconciliation of broadcast commercial logs for Bounce TV and Katz Broadcasting
- Worked with multiple national Account Executives and Sales Planners to fulfill DR and GM sales orders, helping to coordinate up to approx. $700K weekly revenue
- Determined optimal OTA spot placement and separations while identifying order errors for agencies. Transmitted logs to master control server
- Correctly input secondary events to ensure on-air readiness
- Worked cross-functionally with Bounce Programming team, ensuring 700+ monthly titles were timed correctly and finalized for air
- Served as Log Editing back-up to 3 additional sister-networks
Education
Bachelor of Science - Interdisciplinary Studies
Coastal Carolina University
Conway, SCSkills
SVOD Content SchedulingLinear and Digital Ad SchedulingLog Editing
CMS: Wide Orbit, AirTable, Radius, Turner Titles, Excel, Strata, Google Campaign Manager 360, Google Analytics URL Builder
Windows and iOS LiterateSlack, MS Teams, Zoom, WebexTimeline
Traffic Coordinator
Pinnacle Advertising And Marketing Group
10.2021 - Current
Content Scheduling Coordinator
HBO MAX (Warner Media)
02.2020 - 12.2020
Ad Sales Ops Coordinator (Log Editor)
E.W. Scripps Co
03.2017 - 05.2019
Bachelor of Science - Interdisciplinary Studies
Coastal Carolina University