Globally-minded, strategic & multi-lingual media professional seeks challenging marketing & sales position. Professionally trained in communications & marketing - eager to prove capabilities & apply diverse set of applicable skills. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Hi, I’m
Whitney Robinson
Kansas City,MO
Summary
Overview
9
years of professional experience
Work History
Mad Greek Foods LLC. Leawood, KS
Chief Marketing Officer
02.2023 - Current
Job overview
- Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
- Analyzed customer feedback and market trends to inform product development decisions.
- Collaborated with design and production teams to create effective advertising campaigns.
- Oversaw the day-to-day operations of the marketing department including budgeting, staffing, training, and performance management.
- Led cross-functional teams to develop innovative solutions for complex challenges in the marketplace.
- Managed external vendors such as media agencies, creative designers, printers. for successful execution of marketing initiatives.
Giorgio’s Pizza Express LLC Lawrence, KS
Director of Sales and Marketing
08.2018 - Current
Job overview
- Developed and implemented strategic sales plans to increase profits and maximize customer satisfaction.
- Created catering menus for corporate events and weddings while maintaining a cost-effective approach.
- Established relationships with clients by providing superior customer service.
- Developed and implemented strategies to increase sales at food truck events.
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Managed relationships with advertising agencies and vendors.
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
Freedom Truck Finance
Regional Marketing Manager
09.2016 - 08.2018
Job overview
- Manage a team of 4 Marketing Reps across 18 states incuding; Northeast- PA, NY, NJ, MD | Flordia | Southeast-GA, NC, SC, VA | Midwest - OH, IN, MI, MN
- Reponsible for in market training, cultivating a realtionship with each Rep as well as teaching them how to put together routes and best represent our family of products to their truck and trailer dealer base
- On going in market training, visiting each territory on a bi-annual basis to asses growth and development of each Rep and the maturity of the relationships with their dealer base
- Run a bi- weekly team call to discuss strategy and promote teamwork
- Conduct monthy one-on-one calls to set monthly goals and strategy
- Write and conduct yearly performance reviews with each Rep
- Utalize Salesforce and Tableau to analyze data in relation to each Reps territory in order to inform strategy and goal setting
- On going research projects to make the jobs of our Reps easier and more effective and efficient, mass mailing, Saleforce plug-ins and technology.
Freedom Truck Finance
Marketing Representative
03.2015 - 09.2016
Job overview
- Manage a territory of truck & trailer dealerships in Kansas, Missouri, and Illinois reaching over 200 dealer locations, responsible for creating, cultivating and maintaining relationships, including on-boarding and educating the dealer base on our family of programs
- Introduced the brand of Freedom Truck Finance and our flagship subprime program to all dealers in the states assigned
- Grew territory year over year by 90% number of dealers sending applications
- Grew terriory year over year by 327.8% of applications recieved
- Grew funded deals year over year by 733%
- Became a 'Mentor' and was responsible for inital and continuing training of a new Representative over the Southwest market
- Training included; in territory training with her dealers, as well as regular phone calls to ensure comprehension of the program and the day to day job functions.
United AccessKansas City, Missouri
Territory Marketing Manager
05.2015 - 03.2015
Job overview
- Manage all marketing related activities for territory consisting of, Kansas City MO, Columbia MO, Springfield MO, El Paso TX, and Albuquerque NM, and surrounding areas up to 100 miles
- Build and maintain relationships with referral sources in each marketing territory
- Design, create, and deliver marketing programs and campaigns to support the growth and expansion of company products and services
- Design and produce biannual newsletter
- Manage and coordinate all marketing, advertising and promotional activities within assigned territory
- Manage print campaigns for entire company, manage and select marketing materials to be produced and available on digital store front
- Run monthly marketing meetings with store managers within assigned region.
Education
Park University
Masters in Communication and Leadership
11.2023
University Overview
American College of Thessaloniki (ACT), Department of Anatolia College of Thessaloniki - Greece
Bachelor of Arts - International Relations
01.2010
University Overview
Shawnee Mission East High School, Johnson County, KS
Diploma
01.2006
University Overview
Skills
- Microsoft Office (Word, Excel, PowerPoint, Internet, Access)
- Photoshop, Illustrator, InDesign CS5
- Mac and PC literate
- Salesforce
- Tableau
- Social media management- Facebook, Twitter, Pinterest, Instagram ect
- Limited experience with Final Cut Pro and Imoive
- Exeptional communications skills, both in the written and spoken word
- Exceptional organizational skills
- Strategic Marketing
- Creative Design Management
- Direct Email Marketing
- Digital Marketing
- Social Media Marketing
- Brand Awareness
- E-Commerce Strategies
- Business Development
- Contract Negotiation
- Promotional Campaigns
Honors Activities Seminars
Honors Activities Seminars
References available upon requestLanguages
Greek
Professional
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Chief Marketing Officer
Mad Greek Foods LLC.
02.2023 - Current
Director of Sales and Marketing
Giorgio’s Pizza Express LLC
08.2018 - Current
Regional Marketing Manager
Freedom Truck Finance
09.2016 - 08.2018
Territory Marketing Manager
United Access
05.2015 - 03.2015
Marketing Representative
Freedom Truck Finance
03.2015 - 09.2016
Park University
Masters in Communication and Leadership
American College of Thessaloniki (ACT), Department of Anatolia College of Thessaloniki - Greece
Bachelor of Arts - International Relations
Shawnee Mission East High School, Johnson County, KS
Diploma
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