Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Whitney Smith

Summary

Results-driven experiential marketing professional with over 10 years of experience leading brand activations, managing cross-functional teams, and driving consumer engagement. Proven success in collaborating with top-tier clients, including Google, Nike, Samsung, Meta, T-Mobile, and Lululemon. Passionate about creating impactful brand experiences and building lasting partnerships.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Event Manager / Team Lead

Freelance
04.2014 - Current
  • Managed and executed large-scale brand activations, trade shows, and experiential marketing campaigns.
  • Collaborated cross-functionally with brand teams and local commercial partners to ensure seamless event operations and brand representation.
  • Delivered product education to consumers and trade professionals through engaging experiences and immersive training sessions.
  • Developed creative solutions to enhance brand visibility and drive sales for leading brands in the beverage, technology, and retail sectors.
  • Built and maintained strong relationships with on-premise and retail partners to support brand objectives.

Production Assistant

Freelance
06.2013 - Current
  • Supported production teams for live events, ensuring smooth execution from setup to teardown.
  • Managed logistics, including transportation, equipment handling, and inventory tracking.
  • Assisted with AV setup, staging, and brand activations for high-profile clients.
  • Communicated with vendors, staff, and talent to maintain production schedules.

Brand Ambassador

Freelance
11.2011 - Current
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.

Retail Execution Specialist

Beam Suntory
04.2024 - 12.2024
  • Visited off-premise accounts daily within the assigned territory to enhance retail execution and ensure brand visibility.
  • Built strong relationships with retail managers, workers, and receivers by providing effective communication and value-driven solutions.
  • Ensured compliance with shelf standards, including accurate pricing, optimal shelf placement, competitive adjacency, cold box presence, and impactful display execution.
  • Implemented brand programs, supported new product launches, and ensured appropriate POS materials were prominently displayed.
  • Conducted regular market recaps using the “GoSpotCheck” app, providing actionable insights to the greater team bi-monthly.
  • Maintained thorough knowledge of Federal and State regulations regarding the handling of alcoholic beverages.

Education

Bachelor of Science - Electrical Engineering Technology

Indiana University, Purdue University Indianapolis
Indianapolis, IN
05-2010

Skills

  • Brand Management & Marketing Strategy
  • Event Management & Experiential Marketing
  • Client & Vendor Relations
  • On-Premise & Retail Activations
  • Team Leadership & Cross-Functional Collaboration
  • Consumer Education & Engagement

Certification

  • Responsible Beverage Server (RBS)
  • Food Handler
  • 300-Hour Hatha & Ashtanga Yoga Training — Yogapeeth, Rishikesh, India
  • 200-Hour Vinyasa Yoga Training — Core Power Yoga, Hollywood, CA


Timeline

Retail Execution Specialist

Beam Suntory
04.2024 - 12.2024

Event Manager / Team Lead

Freelance
04.2014 - Current

Production Assistant

Freelance
06.2013 - Current

Brand Ambassador

Freelance
11.2011 - Current

Bachelor of Science - Electrical Engineering Technology

Indiana University, Purdue University Indianapolis

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