Whitney Vangrin
Napa,CA
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
7
7
years of professional experience
Work History
TV Social Media Marketing Manager and Designer
Shirin Etessam
09.2022 - Current
- Developed and executed social media marketing strategies to increase brand awareness, engagement, and conversions across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn
- Created and managed social media content calendar, regularly posting engaging and visually appealing content to drive traffic to company website and social media pages
- Designed graphics, animations, and videos for social media and other digital marketing channels using
- Devised content strategy to effectively engage target audiences.
- Analyzed social media metrics and produced regular reports to measure the effectiveness of social media campaigns, identifying areas for improvement and making data-driven decisions to optimize performance.
Marketing and Creative Director
Vintage Wine Estates
09.2016 - 06.2023
- Worked across the organization with writers, editors, event planners, and product managers to create captivating social media posts, content, and campaigns across multiple platforms
- Identified, established, and maintained social media influencer relationships and own influencer campaigns in alignment with the company's primary marketing objectives and tones
- Ensured brand consistency through tone, voice and terminology in all developed content.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Monitored industry trends to keep creative materials fresh and engaging.
Videographer
Richard Kennedy Studio
01.2019 - 02.2023
- Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
- Developed creative approaches to video production to create unique and engaging content.
- Collaborated with other production team members for successful completion of projects.
- Worked closely and communicated regularly with the artist to understand and capture vision on video.
Student Coordinator
UC Davis Student Health and Counseling Services
09.2021 - 06.2022
- Liaison with students in recovery and promoted campus-wide education, outreach and prevention efforts on a variety of health topics
- Implemented and ran student wellness events
- Effective interpersonal skills to interact effectively with diverse client groups
- Cultural competency in working with diverse populations including excellent communication skills and advocacy skills.
Studio Associate
Raul De Nieves Studio
09.2016 - 07.2019
- Worked closely with the artist in producing large scale sculptural pieces of varied material
- Studio Managed on Carousel Project commissioned by the Art Production Fund and Bulgari
- Coordinated material purchasing and liaison with outside fabricators
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Met with customers and clients to determine project needs and prepared proposals incorporating production schedules, scopes of work, and budgets.
- Fostered highly communicative, collaborative team culture on visual product projects.
Education
Masters of Fine Arts -
University of California
2022
Bachelor of Arts - undefined
Parsons The New School of Design
2011
Skills
- Creative Direction & Conceptualization
- Project Management & Budget Development
- Brand Development & Marketing Strategies
- Team Leadership & Mentorship
- Adobe Creative Suite
- Web3 & NFTs Proficiency
- Interactive Design & AI Integration
- Social Media and Promotions
- Budget Adherence and Staff Recruitment
- Highly Effective Communication
- Media Industry Best Practices
- Project Management
Websites
Timeline
TV Social Media Marketing Manager and Designer
Shirin Etessam
09.2022 - Current
Student Coordinator
UC Davis Student Health and Counseling Services
09.2021 - 06.2022
Videographer
Richard Kennedy Studio
01.2019 - 02.2023
Marketing and Creative Director
Vintage Wine Estates
09.2016 - 06.2023
Studio Associate
Raul De Nieves Studio
09.2016 - 07.2019
Masters of Fine Arts -
University of California
Bachelor of Arts - undefined
Parsons The New School of Design
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