Summary
Overview
Work History
Education
Skills
Technicalcapabilities
Recognition
Timeline
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Whitney Walden

Whitney Walden

Daphne,AL

Summary

Dynamic sales professional with 10+ years of experience in sales and marketing, including 6 years at Reynolds American Inc., a global Fortune 500 CPG company. Proven track record of driving year-over-year commercial results through strategic thinking and innovative sales techniques. Proficient in account management, joint business planning, communication, problem solving, and executional excellence. Seeking challenging customer-facing role to leverage sales and marketing skills for meaningful business outcomes.

Overview

13
13
years of professional experience

Work History

Market Manager

Social House Vodka
Pensacola, FL
04.2024 - Current
  • Grew product placement by 100%.
  • Brand new to the Florida Market - secured 200 accounts within five months with no local distributor.
  • Formulated marketing strategies enhancing brand presence and market share
  • Analyzed marketing data to identify trends and inform strategies.
  • Established relationships with vendors to ensure effective execution of campaigns.
  • Managed the design process of promotional materials including brochures, flyers, banners.
  • Organized events such as trade shows or conferences to promote products and services.
  • Identified potential areas for improvement in existing processes and procedures.
  • Ensured compliance with relevant laws and regulations when creating or running campaigns.
  • Developed overall store strategies and tactics to achieve sales and service and operational performance goals.

FREE LANCER

PUIG
01.2023 - Current
  • Boosted annual volume, exceeding targets
  • Ranked #5 in the entire chain for 2024 Valentine's Day sales, at $7,944.
  • Ranked #4 in the region for Men's overall YTD volume at 32% in Oct. 2023
  • Carolina Herrera, Good Girl, 47% volume YTD in Nov. 2023.
  • Weekly volume increases - 139% total, 192% Women overall, 122% Men overall.
  • Notified store staff of stock issues before events to boost sales.
  • Created and implemented strategies to enhance volume for all PUIG products, to exceed company goals.
  • Educated store staff to become advocates for PUIG products
  • Developed strong client bonds, leading to customer retention and loyalty.
  • Gained expertise in PUIG fragrance notes and comparisons.

MANAGER

Lit Cigar Lounge INC.
11.2021 - Current
  • Increased cigar account portfolio by 42% through strategic identification
  • Manage online orders and 25 retail accounts.
  • Cultivated new client connections by leveraging relationship-building expertise
  • Developed understanding of consumer needs and industry trends
  • Supervised team of 30 employees
  • Conducted training sessions for new hires, outlining role expectations and encouraging a teamwork mentality.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Oversaw alcohol and cigar inventory
  • Monitored and adjusted stock for special occasions
  • Planned and led events and promotions.

SENIOR TERRITORY MANAGER

REYNOLDS AMERICAN INC.
11.2015 - 11.2021
  • Fortune 500 company specializing in adult tobacco products
  • Contributed to over $2 million in revenue through outstanding sales performance by surpassing quarterly sales targets by 20% over the last five years.
  • Achieved a 23% rise in Contracted Industry Volume over two years
  • Demonstrated high level of efficacy in direct client engagement by interacting personally with more than 140 retailers and distributors.
  • Showcased deep knowledge of market dynamics, industry trends, competitive landscapes
  • Performed thorough analysis for better decision-making
  • Possessed in-depth understanding of competitors, contracts, and trends within the consumer-packaged goods industry
  • Developed and implemented strategic account plans, showcasing the ability to create client-specific value propositions.
  • Successfully leveraged consultative selling skills to guide clients, proactively identifying opportunities for value selling.
  • This resulted in an achievement of quadrupling market shares for multiple new products within three months.

ACCOUNT EXECUTIVE/PROMOTIONS

ESPN RADIO WFAY/WFBX
01.2014 - 01.2015

DIRECTOR OF FIRST IMPRESSIONS

CUMULUS MEDIA RADIO GROUP
01.2013 - 01.2014

PROMOTIONS AND MARKETING ASSISTANT

CUMULUS MEDIA RADIO GROUP
01.2012 - 01.2013

Education

Bachelors of Science - Communication, Public Relations, Sports Studies

EAST CAROLINA UNIVERSITY

Skills

  • Customer Relationship Management - Salesforce
  • Process Improvement & Implementation
  • Consultative Selling
  • Strategic Planning
  • Cross-functional team leadership
  • Negotiation & Contract Management
  • Team Leadership and Relationship Building
  • Compliance and Code of Conduct
  • Project Management
  • Market Research & Development
  • Business Development
  • Operations Oversight
  • Distribution Management
  • Customer Retention
  • Account Management
  • Business Administration
  • Supply Chain Management
  • Advertising and marketing
  • Operations Management
  • Data Analytics
  • Partnership Development
  • Customer Acquisition
  • Partnership Marketing
  • Retail Marketing
  • Brand Promotion
  • Product Management
  • Sales operations
  • Partnership management
  • Competitive Analysis
  • Client Relations

Technicalcapabilities

  • Coaching Excellence - Blanchard, 09/01/18
  • Account Management Excellence Certification - Silvermind Collecting, 03/01/18
  • Critical Selling Skills - Janek Performance 1.0 & 2.0 Group, 06/01/17
  • Critical Thinking Skills - Janek Performance, 06/01/16
  • Social Styles Leadership Training, 08/01/15

Recognition

  • Recognized as 2020 SOAR Competition Winner - ranked #5 (out of 1006) in the nation.
  • Consecutively awarded National Top Performer in Winner's Circle 2019-2021.
  • Selected as Designated Trainer - Mobile Division.
  • Recognized for successfully launching and achieving a 'Top Alto Volume' outlet in 2019.
  • Jacksonville Region - Individual Performance Contest Winner 2020.
  • 3rd Party Team Lead 2019-2021.
  • Promoted to Territory Manager II in 03/01/17.
  • Promoted to Senior Territory Manager in 07/01/18.
  • Awarded Bronze Level for Consumer Engagement Initiatives.
  • Successfully grew over 130% of quota in 2017.
  • 2018 Gold Award Recipient for $1 million in sales revenue.

Timeline

Market Manager

Social House Vodka
04.2024 - Current

FREE LANCER

PUIG
01.2023 - Current

MANAGER

Lit Cigar Lounge INC.
11.2021 - Current

SENIOR TERRITORY MANAGER

REYNOLDS AMERICAN INC.
11.2015 - 11.2021

ACCOUNT EXECUTIVE/PROMOTIONS

ESPN RADIO WFAY/WFBX
01.2014 - 01.2015

DIRECTOR OF FIRST IMPRESSIONS

CUMULUS MEDIA RADIO GROUP
01.2013 - 01.2014

PROMOTIONS AND MARKETING ASSISTANT

CUMULUS MEDIA RADIO GROUP
01.2012 - 01.2013

Bachelors of Science - Communication, Public Relations, Sports Studies

EAST CAROLINA UNIVERSITY

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Whitney Walden