Whitney Watson
Saluda,NC
Summary
Energetic and creative with knack for developing engaging marketing campaigns and content. Understanding of digital marketing strategies and social media platforms, coupled with skills in graphic design and analytics. Capable of driving brand awareness and customer engagement through innovative marketing initiatives.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
Anglers Choice Marine
01.2021 - Current
- During my time at Anglers Choice Marine, I spearheaded a comprehensive update of our marketing strategies, taking a modern, data-driven approach to enhance our visibility and brand identity
- As part of this transformation, I played a key role in the development of ACMTackle.com, an online platform that has become the second-largest resource for tournament bass anglers in the country
- In addition to building the website, I coordinated all aspects of marketing for the site, including influencer partnerships, content creation, and media production
- As a result, ACMTackle.com achieved impressive exposure, generating millions of views monthly through a combination of social media campaigns, email marketing, and targeted advertising
- I also managed marketing for Anglers Choice Marine itself, a family-owned company that became the #1 dealer of Ranger and Triton boats in the country for the last two consecutive years
- I took great pride in transforming a small operation with limited digital presence into a competitive force, incorporating cutting-edge strategies like geo-targeting, social media outreach, and analytical research
- Under my leadership, we built a robust marketing department, expanded our production team, and generated a consistently high return on investment for all campaigns
Music Venue Manager
High Rock Outfitters
01.2018 - 01.2019
- Managed staff scheduling, hiring, and training to ensure a high level of service quality at all times.
- Evaluated customer feedback on a regular basis to identify areas for improvement within venue operations and implemented necessary changes accordingly.
- Supervised events from start to finish using effective crowd control methods.
- Maintained updated knowledge of industry trends, competitor offerings, and market demands to inform strategic decisions about future event offerings at the venue.
- Increased event bookings by developing and maintaining strong relationships with clients and vendors.
- Conducted regular venue maintenance checks and oversaw repairs as needed, maintaining a safe and visually appealing environment for guests.
- Increased repeat business by consistently providing exceptional customer service to clients throughout the planning process, event execution, and post-event followup.
Wedding Planning
Private Owner
01.2017 - 01.2018
- Streamlined the wedding planning process for clients by coordinating with various vendors, ensuring seamless execution of design concepts.
- Ensured seamless communication between all parties involved in the wedding planning process, resulting in well-organized events.
- Implemented creative problem-solving techniques when faced with unexpected challenges during the wedding planning process.
Skills
- Customer service
- Event planning
- Teamwork and collaboration
- Detail-oriented
- Social media strategy
- Branding
- Digital marketing
- Scheduling
- Relationship building
- Analytical thinking
- Content development
- Event planning and logistics
- Sales support
- Planning and coordinating
- Project management
- Calendar management
- Online marketing strategies
- Content writing
- Email blasts and newsletters
- Adobe creative suite
- Operations management
- Web analytics
- Negotiation and persuasion
- Influencer outreach
- Web management
Timeline
Marketing Coordinator
Anglers Choice Marine
01.2021 - Current
Music Venue Manager
High Rock Outfitters
01.2018 - 01.2019
Wedding Planning
Private Owner
01.2017 - 01.2018
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