WHITNEY WILSON

• Boosted conversion rates by 108% in just 3 months through strategic A/B testing and optimized ad copy tailored to target audience behavior.
• Refined and unified brand voice across all marketing channels, strengthening audience connection and improving engagement across touchpoints.
• Drove a 30% increase in customer retention within 6 months by implementing personalized, data-backed messaging strategies that nurtured long-term loyalty.

• Doubled lead generation and sales through strategic SEO integration, significantly boosting the agency’s online visibility and brand authority.
• Elevated email campaign performance with a 25% increase in open rates and 15% boost in click-throughs, driving stronger engagement and conversions.
• Led multiple fast-paced, high-priority projects with agility and precision—consistently delivering top-tier work under tight deadlines and shifting priorities.
• Wrote compelling hooks and short-form ad copy for social media, resulting in a 58% increase in engagement within 3 months through targeted, platform-specific messaging.

• Acted as brand voice lead, maintaining consistency and clarity across all digital channels, ensuring every touchpoint aligned with the brand’s tone and mission.
• Wrote high-performing scripts for UGC and influencer campaigns, driving brand alignment and contributing to a measurable increase in engagement within 4 months.
• Crafted launch copy for ZenBubble Toner Serum and GloFacial, helping generate $75K+ in revenue during the first week through strategic messaging across email, web, and social.
• Enhanced product and landing page performance, resulting in a 38% increase in site engagement through conversion-focused copy and user-first content structure.

Byrdie, Real Simple, Better Homes & Gardens, Shape, Southern Living, EatingWell

• Ensured editorial excellence and factual integrity through meticulous AP Style editing and in-depth fact-checking across wellness, lifestyle, and beauty content.
• Collaborated with editorial teams to deliver SEO-optimized, high-performing content, contributing to a 20% increase in web traffic across multiple platforms.
• Maintained brand voice consistency while adapting to the unique tone and audience of each publication, ensuring engaging and trustworthy storytelling.

• Increased sales by 30% through persuasive marketing strategies and tailored promotions, leveraging deep insights into consumer behavior and luxury buying trends.
• Surpassed annual sales goals, generating $1M+ in revenue within 12 months by executing high-impact marketing campaigns and personalized client outreach.
• Boosted client conversion rates by 25% by crafting individualized shopping experiences and using strategic, relationship-driven marketing techniques.