Whitney Jones
Chicago,IL
Summary
A Senior Digital Activation Strategist with over 4 years of experience in leading programmatic campaigns and digital media strategies, demonstrating a strong ROI understanding and proficiency in budget management. Proven track record in enhancing brand development through innovative campaign management and partnership development. Aims to leverage data analysis and insights to drive future campaign successes and foster client relationships.
Overview
5
5
years of professional experience
1
1
Certificate
Work History
Marketing Consultant Intern
Super Sonic Cleaning Services Inc.
01.2024 - Current
- Leading strategic marketing initiatives at Super Sonic Cleaning Services Inc
- Driving brand awareness and customer engagement
- Implementing innovative marketing strategies
- Introduced digital marketing tools to enhance brand presence, boosting engagement through targeted content.
Programmatic Trading Manager
Procter & Gamble Co
05.2023 - 10.2023
- Led the deployment of digital media strategies on multiple programmatic advertising platforms
- Analyzed large datasets to provide actionable insights to media partners and business managers to enhance campaign lerfeorperformance
- Collaborated with internal stakeholders to develop high-quality digital media campaigns
- Established successful partnerships with external entities to obtain the best inventory and tactics
Senior Digital Activation Strategist
Omnicom
02.2022 - 05.2023
- Spearheaded programmatic campaigns from inception to completion, ensuring alignment with category media plans and overarching strategy
- Regularly monitored and reported on campaign performance, KPIs, and expenditures
- Effectively resolved campaign-related issues, ensuring smooth operation and delivery
- Elevated campaign performance through A-B testing, maximizing efficiency and budget allocation
Volunteer
Coffee Hip Hop & Mental Health
11.2022 - Current
- Promoted mental health awareness in the community.
- Participated in volunteer orientations and training sessions to learn about organizational changes and mission updates.
- Maintained clean, neat, and operational facilities to serve program needs.
- Assisted with special events and programs.
Media Specialist
Merkle
04.2021 - 01.2022
- Proposed efficiency-enhancing modifications
- Boosted video views by 50%, enhancing brand visibility and client engagement
- Managed paid media assets, ensuring accurate tracking and tagging for optimized performance
- Collaborated closely with managers to refine digital messaging, strengthening client relations
Associate Media Buyer
ICON International
09.2019 - 04.2020
- Generated and analyzed daily reports, ensuring accuracy and timeliness
- Streamlined media buying process, enhancing ROI and operational efficiency
- Ensured 100% accuracy in DRTV log processing across 15 networks, ensuring accuracy in time-zone conversions and optimizing report reliability
- Monitored ad placements, ensuring alignment with brand standards & campaign objectives.
Education
BBA - Marketing
The College of Saint Rose
Albany, NY05.2019
Skills
- Programmatic Media Trading
- ROI Understanding
- Data Analysis
- Client Relationship Management
- Budget Management
- Brand Development
- Digital Strategic Planning
- Campaign Management
- Performance Analysis
- Competitor Analysis
Certification
- CM360 - Campaign Manager 360
- DV36 - Display &Video 360
- Trade Desk - Trading Essentials
- Trade Desk - The Future of Programmatic Trading
- Trade Desk - Marketing Foundations
Timeline
Marketing Consultant Intern
Super Sonic Cleaning Services Inc.
01.2024 - Current
Programmatic Trading Manager
Procter & Gamble Co
05.2023 - 10.2023
Volunteer
Coffee Hip Hop & Mental Health
11.2022 - Current
Senior Digital Activation Strategist
Omnicom
02.2022 - 05.2023
Media Specialist
Merkle
04.2021 - 01.2022
Associate Media Buyer
ICON International
09.2019 - 04.2020
BBA - Marketing
The College of Saint Rose
- CM360 - Campaign Manager 360
- DV36 - Display &Video 360
- Trade Desk - Trading Essentials
- Trade Desk - The Future of Programmatic Trading
- Trade Desk - Marketing Foundations
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