Whitney Bragg Chapman

• Maintain a pulse on current and relevant market and visual merchandising trends.
• Proactively collaborate with cross functional partners to support monthly store set process, including visual merchandising, styling/outfitting, and key product stories.
• Digitally (IWD) and physically (store sets) execute visual merchandise presentations from a brand lens each season with monthly communication.
• Work closely with cross functional partners to ensure the brand strategies are achieved in all key product milestones seasonally.
• Maintain a pulse on current and relevant market and visual merchandising trends.
• Prepare written communication, including monthly visual direction and present to upper leadership for approval before publishing.
• Manage competing priorities, multiple projects and overlapping timelines.
• Communicate brand aesthetic, creative direction, and visual merchandising standards.
• Active operational leadership during all store sets and visual communication deliverables.
• Motivate BEDM's, DM and store teams to be productive and engaged in visual merchandising.
• Onboard new employees/contractors and implement training.
• Develop and maintain relationships with BEDM's, DM's and Store Manager's through monthly calls and regular check-ins.
• Monitor and analyze business performance to identify areas of improvement and make necessary adjustments.
• Leverage data and analytics to make informed decisions and drive business improvements through visual merchandising.
• Assist in organizing and overseeing assignments to drive operational excellence through Yoobic and Brand Standards Guides.
• Use industry expertise, customer service skills and analytical nature to resolve consumer concerns and promote brand initiatives.
• Develop and implement business strategies to achieve business goals and stay competitive.
• Facilitate successful cross-functional collaborations for the completion of new product launches, collaboration, and key product stories, by fostering strong working relationships among all cross functional partners.
• Streamline workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
• Champion diversity and inclusion efforts within the workplace through Project Onyx by serving as a leader resulting in an inclusive environment that fostered creativity and innovation among employees.
• Establish team priorities, maintained schedules, and monitored progress of ongoing projects.
• Monitor retail analytics and visual merchandising technology and adjusted.
• Implement data-driven decision making, enhancing overall retail marketing effectiveness.
• Create visual merchandising standards for retail floor and windows.
• Streamline retail operations by implementing efficient project management processes and tools i.e. smart sheets.
• Enhance customer experiences by aiding in the design of visually appealing retail spaces and layouts through floorplans and new store opening decks.
• Promote sales growth through effective visual merchandising strategies.

• Utilized visual merchandising techniques to effectively showcase product in store.
• Maintained strong relationships with retail partners, ensuring optimal product placement and visibility.
• Led the implementation of the digital tool we currently use to merchandise product.
• Increased product exposure by negotiating prime shelf placements in retail stores.
• Managed retail accounts to maximize customer satisfaction, loyalty, and retention.
• Established relationships with key retail accounts.
• Cultivated relationships with key decision makers in leading retail chain accounts, achieving sustainable partnerships with retail buyers.
• Improved customer experience by participating in the creation of custom showrooms.

• Managed $300 million-dollar budget used for projects and capital.
• Heavily relied on sales, analytical thinking, and growth initiatives to make all decisions.
• Worked directly with merchants, executives, and vendors to support the implementation and communication of visual direction for 800+ stores.
• Created and managed floorplans in collaboration with merchants to ensure vendor, trend, classification, and signage is emphasized and accounted for as determined by upper management.
• Executed weekly production of monthly communication and work in tandem with VP to ensure accuracy.
• Coordinated the production, design/creation and printing of signs needed or specific collateral for key initiatives.
• Researched, reviewed, and provided new creative ideas and concepts with limited budgets.
• Worked directly with various vendors to negotiate funding for shop concepts, collateral, and installation.
• Worked closely with SVP, VP and Directors to effectively communicate and support all efforts relative to presentation standards and store expectations.
• Developed merchandising strategies for key events.
• Presented branding campaigns for 6 departments to executive team with the partnership of vendors.

· Led, directed, and managed in store merchandising and visual executions to 825 stores with a team of 12.

· Coordinated seasonal training for the entire Texas region.

· Provided corporate team members weekly store reports to highlight opportunities and progress.

· Created communication pilot to further develop and maintain partnerships with all internal partners while working remotely.

· Opened 13 new stores and completed 15 store refreshes.

· Traveled 75% of the time to different store locations to train and implement store merchandise standards.

· Packed out new store or remodel collateral as needed.

· Assisted in seasonal, prototypical in-store sets or as directed by supervisor.