Daniel Perez
Indio
Summary
Strategic and adaptable Marketing Manager with 2 years of hands-on experience in paid social media marketing, data analytics, and project execution across digital channels. Proven success working with both institutional and independent clients to increase brand visibility, user engagement, and performance efficiency. Google Analytics GA4 Certified. Known for a proactive, detail-oriented approach, strong team collaboration, and the ability to manage multiple campaigns in fast-paced environments.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Freelance Marketing Manager
Independent
Long Beach
07.2023 - Current
- Designed and launched paid social strategies tailored for small businesses on platforms including Meta, X, and Pinterest.
- Developed SEO and SEM outlines to guide future site development, increasing online visibility for a tailor and auto body shop.
- Conducted market research and customer segmentation to align targeting with business goals.
- Built long-term client relationships and handled reporting, billing coordination, and campaign planning.
- Tracked performance metrics and adjusted marketing plans based on audience insights and platform updates.
Marketing Consultant - CSULB Inclusive Marketing Initiative
California State University, Long Beach
Long Beach
09.2022 - 05.2023
- Company Overview: Program pairing students with real businesses to develop actionable marketing strategies.
- Led a team of four to build and execute a paid and organic social strategy for a local non-profit client.
- Acted as client liaison, set timelines, managed all communication, and presented final campaign recommendations.
- Analyzed customer data using Google Analytics and implemented audience segmentation.
- Designed creative assets using Canva and created platform-specific content calendars for Instagram and Facebook.
- Delivered a final presentation deck with full campaign recommendations adopted by the client.
- Program pairing students with real businesses to develop actionable marketing strategies.
Delivery Specialist
Salim Logistics
07.2022 - 10.2022
- Consistently surpassed delivery goals while maintaining excellent customer service and issue resolution.
- Coordinated logistics and time management under tight deadlines, contributing to overall team efficiency.
Sales Associate
Nordstrom Rack
04.2019 - 10.2021
- Provided high-level customer service and cross-sold products based on client needs and trends.
- Earned 'Service Selling All-Star' recognition in Q3 2021 for exceeding sales KPIs and customer satisfaction benchmarks.
- Participated in store merchandising and layout redesign to boost shopper flow and product visibility.
Scheduling Manager
Martha's Cleaning Services
06.2014 - 03.2017
- Created efficient scheduling systems and implemented green service techniques that reduced operational costs by over 25%.
- Enhanced routing systems, leading to a 45% drop in fuel consumption across the business.
- Led communications across multiple teams and resolved employee scheduling conflicts diplomatically.
Education
Bachelor of Science - Business - Marketing
California State University, Long Beach
Long Beach05.2023
Skills
- Paid Social Platforms: Meta Ads
- LinkedIn Campaign Manager
- TikTok Ads
- X
- Analytics & Tools: Google Analytics
- SEO/SEM
- UTM Tagging
- Excel
- PowerPoint
- AI Tools: Jasper AI
- Surfer SEO
- ChatGPT
- Campaign Management: Budget Pacing
- Reporting
- Optimization
- Presentation Prep
- Collaboration: Cross-Functional Teams
- Finance Coordination
- Internal Communication
- Project Management: Time Management
- Task Tracking (Asana/Trello)
- Independent Initiative
- Other Skills: Social Media Management
- Market Segmentation
- Billing Support
- Bilingual (English/Spanish)
Certification
- Google Analytics GA4 Certification, Google, 2024
- Hubspot Academy Marketing Certifications, Hubspot, 2025
- Social Media Marketing Certification
- Digital Marketing Certification
- Email Marketing Certification
Languages
- English, Native
- Spanish, Bilingual
Additional Work Experience
- Delivery Specialist, Salim Logistics, 07/22, 10/22, Consistently surpassed delivery goals while maintaining excellent customer service and issue resolution., Coordinated logistics and time management under tight deadlines, contributing to overall team efficiency.
- Sales Associate, Nordstrom Rack, 04/19, 10/21, Provided high-level customer service and cross-sold products based on client needs and trends., Earned 'Service Selling All-Star' recognition in Q3 2021 for exceeding sales KPIs and customer satisfaction benchmarks., Participated in store merchandising and layout redesign to boost shopper flow and product visibility.
- Scheduling Manager, Martha's Cleaning Services, 06/14, 03/17, Created efficient scheduling systems and implemented green service techniques that reduced operational costs by over 25%., Enhanced routing systems, leading to a 45% drop in fuel consumption across the business., Led communications across multiple teams and resolved employee scheduling conflicts diplomatically.
Timeline
Freelance Marketing Manager
Independent
07.2023 - Current
Marketing Consultant - CSULB Inclusive Marketing Initiative
California State University, Long Beach
09.2022 - 05.2023
Delivery Specialist
Salim Logistics
07.2022 - 10.2022
Sales Associate
Nordstrom Rack
04.2019 - 10.2021
Scheduling Manager
Martha's Cleaning Services
06.2014 - 03.2017
Bachelor of Science - Business - Marketing
California State University, Long Beach
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