Wilbur Cronn
General Manager
Semmes,AL
Summary
Accomplished General Manager with over 30 years of progressive leadership in sales, operations, and team development. Proven track record in driving business growth, optimizing profitability, and leading high-performing teams in dynamic environments. Adept at strategic planning, market analysis, and fostering strong client relationships to achieve organizational objectives.
Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
40
40
years of professional experience
1
1
Certification
Work History
General Manager
BFL Inc.
Semmes
04.2025 - Current
- Oversaw all aspects of daily operations, including staff management, customer service, and financial performance
- Developed and implemented strategic plans to drive business growth and increase profitability
- Analyzed market trends and competitor activities to identify opportunities for improvement and innovation
- Achieved sales targets consistently by implementing targeted promotions and upselling techniques
- Conducted regular performance evaluations for staff members, identifying areas for improvement and providing constructive feedback
- Developed training programs to enhance employee skills in customer service, product knowledge, and sales techniques
- Ensured compliance with health and safety regulations by conducting regular inspections and implementing corrective actions
- Implemented new technologies or systems that improved operational efficiency
- Negotiated contracts with suppliers/vendors resulting in cost savings
- Increased revenue through the development of new products/services
- Improved employee retention rates through the implementation of employee engagement initiatives
- Streamlined workflow processes resulting in improved productivity
- Drove continuous improvement efforts across departments resulting in increased efficiency
- Developed pricing strategies based on market analysis leading to increased profit margins
- Managed and resolved conflicts among team members to maintain a positive work environment
- Analyzed financial data to identify areas for cost reduction and revenue growth
- Mentored and coached employees to develop their skills and advance within the organization
- Implemented performance metrics tracking system that improved accountability and productivity levels
- Conducted market research to identify emerging trends and potential business opportunities
- Cultivated a positive company culture that fostered teamwork, collaboration, and employee engagement
General Manager
Southeast Autoplex
Laurel
10.2023 - 03.2025
- Oversaw all aspects of daily operations, including staff management, customer service, and financial performance
- Developed and implemented strategic plans to drive business growth and increase profitability
- Analyzed market trends and competitor activities to identify opportunities for improvement and innovation
- Achieved sales targets consistently by implementing targeted promotions and upselling techniques
- Created employee schedules that ensured adequate staffing levels during peak hours while controlling labor costs
- Conducted regular performance evaluations for staff members, identifying areas for improvement and providing constructive feedback
- Resolved customer complaints promptly and effectively to maintain high levels of customer satisfaction
- Collaborated with the finance department on budgeting processes to achieve financial objectives
- Increased revenue through the development of new products/services
- Streamlined workflow processes resulting in improved productivity
- Drove continuous improvement efforts across departments resulting in increased efficiency
- Developed pricing strategies based on market analysis leading to increased profit margins
- Managed and resolved conflicts among team members to maintain a positive work environment
Sales Manager
McLarty Automotive Group
Jackson
03.1992 - 01.2021
- Analyzed market trends and competitor activities to identify opportunities for business growth and adjust sales strategies accordingly
- Conducted regular training sessions on product knowledge, objection handling techniques, and closing strategies for the sales team
- Managed the entire sales cycle from prospecting to closing deals, consistently achieving high conversion rates
- Collaborated with cross-functional teams (marketing, operations) to ensure seamless execution of client projects from start to finish
- Created comprehensive sales reports analyzing KPIs such as conversion rates, average deal size, and pipeline velocity for senior management review
Military Service
03.1986 - 03.1989
- Branch: United States Army
- Rank: E-4
Education
Master's - Sales
Baker College Center for Graduate Studies
Bachelor of Arts -
University of Florida
Skills
- Office management
- Process improvement
- Salesforce
- Tableau
- Upselling
- Outside sales
- Time management
- Closing sales
- Business Analysis
- Sales technology adoption
- Negotiation
- General management
- Inside sales
- Marketing
- Agility
- Achieving automotive sales targets
- Visual merchandising
- Communication skills
- Human Resources
- Account Management
- Digital Marketing
- Computer operation
- Typing
- Email Marketing
- Identifying new business opportunities
- Analytics
- Business development
- Dealership operations
- Sales negotiation
- Merchandising
- Microsoft Outlook
- Financial sales
- Dealership experience
- Accounting within automotive industry
- Data-driven decision making
- Handling customer inquiries
- Microsoft Powerpoint
- Health insurance sales
- Project team coordination
- Windows
- Outdoor work
- Appointment scheduling
- Word processing
- Computer literacy
- Leadership development
- Recruiting
- Social Media Management
- Sales management systems proficiency
- Microsoft Office
- Territory sales
- Microsoft Excel
- Team Leadership & Development
- Customer service
- Cold Calling
- Retail sales
- Management
- High-end sales
- Data visualization software proficiency
- Organizational skills
- Problem-solving
- Finance industry sales team management
- Computer skills
- Field sales
- Product demos
- Data analytics tools
- Leadership
- Project execution
- Salesforce Cloud
- Accounting
- CRM system proficiency
- CRM Software
- Direct sales
- Objection handling (sales technique)
- Project Management
- Sales data analysis
- Client relationship development
- Mentoring
- Customer communication
- Real estate market analysis
- Sales Management
- Deal closing
- Customer relationship building
- Achieving sales targets
- Customer needs analysis
- Territory management
- Sales analysis
- Analysis skills
- Sales
- Training & Development
- Strategic Planning
- Financial Analysis
- Public Relations
- Productivity software
- Attention to detail
- B2C
- Pricing
- Prospecting
- Mobile devices
- Relationship selling
- Administrative Experience
- Recruitment process management
- Product presentation
- Lending
- Customer retention
- Retail management
- OEM
- E-Commerce
- Forecasting
- Purchasing
- Mortgage industry
- Relationship building
- Technical Proficiency
- Operations management
- Sales goal setting
- Research
- Customer relationship management
- Supervising experience
- Relationship management
- Senior leadership
- Presentation skills
- Contracts
- Branding
- Market Research
- Lead generation
- Tractor-trailer
- Inventory management
- B2B sales
- Basic math
- Enhance product knowledge
- Data analysis skills
- Climbing
Certification
Driver's License
Military Service
United States Army, United States, E-4, 03/01/86, 03/31/89
Personal Information
- Willing To Relocate: Anywhere
- Authorized To Work: US for any employer
Timeline
General Manager
BFL Inc.
04.2025 - Current
General Manager
Southeast Autoplex
10.2023 - 03.2025
Sales Manager
McLarty Automotive Group
03.1992 - 01.2021
Military Service
03.1986 - 03.1989
Master's - Sales
Baker College Center for Graduate Studies
Bachelor of Arts -
University of Florida