Will Evans
Marketing Coordinator
Fullerton,CA
Summary
Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Excellent attention to detail and critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency.
Overview
25
25
years of professional experience
Work History
Marketing Coordinator, Manager, Graphic Artist
DEALERS DIRECT U.S.
Irvine, CA
08.1999 - Current
- Support major direct mail, digital marketing and advertising projects, providing team members with guidance, expertise, resources, and motivation to achieve product delivery on time and in compliance with individual requirements
- Provide marketing direction, establishing plans and organizing ideas to achieve client goals
- Assist in troubleshooting operational issues ranging from design flaws to scheduling conflicts
- Orchestrate planning and development of key assignments, servicing average of 15-30 accounts monthly
- Generate and review artwork and liaise with clients to ensure top satisfaction and compliance with customized requirements
- Provide overall management of vendor relations
- Collaborate with corporate management delivering detailed instruction and support on technical procedures
- Address operational issues by troubleshooting systems and/or contacting support specialists
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Delivered consistent results by maintaining keen focus on data-driven decision-making across all aspects of role.
- Key achievements include: developing and building company's Open Recall Service program; successfully rebranded company in 2018; established organization's variable data printing department.
- Boosted sales by designing and executing creative email marketing campaigns.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Answered general marketing department inquiries by email, phone, and mail.
- Tracked and reported on marketing campaign responses.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Art Direction and Graphic Design
GLENDORA COMMUNITY NEWS
Glendora, CA
1 1994 - 1 2016
- Provide design and layout of news articles, photos, and filler items for publication, ensuring high-level organization while maintaining strong visual appeal
- Produced up to 40 display ads per month for local advertisers
- Liaise with publisher/editor supporting decision-making in advertising presentation
- Function as photographer on key assignments
- Key achievements include: being instrumental contributor to preparation, presentation, and finalization of publication; capturing superior levels of client satisfaction, and being chosen to design political edition newspaper for various candidates running for city council.
- Created comprehensive style guides that established consistent visual branding across all company assets.
Education
Marketing
Fullerton Junior College
Fullerton, CASkills
- Adobe Creative Suite, InDesign, Illustrator, Photoshop
Database Management
Staff Management
Digital Marketing
Customer Service
Workflow Coordination
Scheduling
Proofreading
Project Management
MS Office Suite; Excel with some VBA scripting
Adobe Creative Suite, InDesign, Illustrator, Photoshop
Timeline
Marketing Coordinator, Manager, Graphic Artist
DEALERS DIRECT U.S.
08.1999 - Current
Art Direction and Graphic Design
GLENDORA COMMUNITY NEWS
1 1994 - 1 2016
Marketing
Fullerton Junior College
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