Will Gara
Summary
Broadcasting professional with deep understanding of audience engagement and media production. Known for reliability and adaptability in fast-paced environments, ensuring seamless operations. Skilled in public speaking, content creation, event planning and team coordination. Dedicated to developing creative and attention-grabbing promotions that increase awareness.
Overview
17
17
years of professional experience
Work History
Traffic Reporter
Audacy, Inc
04.2017 - 04.2025
- Delivered timely traffic updates on V103, 929 the Game, Star 94 and WAOK during peak commute hours to ensure audience awareness and safety.
- Monitored real-time traffic conditions using advanced mapping software to provide accurate reports.
- Conducted research on traffic patterns and construction schedules to improve report accuracy and relevance.
- Trained junior reporters on effective communication techniques for delivering urgent traffic alerts.
Traffic Anchor/Producer
iHeart Media/TTWN
01.2016 - 01.2017
- Traffic reporter/producer for Atlanta, Orlando, Birmingham, Memphis, Little Rock, Louisville and other Southeast radio markets as well as on Sirius/XM.
Promotions Supervisor
Cox Media Group
01.2013 - 01.2015
- Managed all marketing, promotions, non-traditional revenue events and client-oriented programs on behalf of the sales, marketing and programming departments for top Atlanta radio station.
- Responsible for all day-to-day operations of Promotions Department including hiring and supervision of employees, payroll, scheduling and staffing of all station and client remotes, promotions, appearances and events.
- Maintained fully integrated interaction with Programming, Sales Managers and Media Consultants.
- Successfully launched B98.5 app and increased listener volume through creative contesting.
- Strong background working with sponsor clients to increase profitable revenue.
- Proficient in creating copy for on-air commercials and contests.
- Co-chairman of Cox Media Group Events Committee.
Executive Producer
Cox Media Group
01.2008 - 06.2011
- Assisted in the preparation of daily show using creativity and imagination as well as professional judgement for all on-air material; facilitated execution of talent endorsements, set up interviews and managed recaps
- Hosted local remotes and events. Endorsed a variety of products for station client sponsors.
- Chief liaison between programming and sales for key morning show personality.
- Effectively motivated and maintained a positive rapport with morning show team.
- Coached on-air talent on how to effectively communicate with listeners.
- Developed imaginative morning show content generating “buzz” within the local media market.
- Conceptualized show bits, promos and benchmark programming.
Education
A.A. - Broadcast Journalism
Grahm Junior College
Boston, MassachusettsSkills
- Adept at working in a fast-paced, deadline oriented collaborative environment
- Customer engagement
- Team supervision
- Event planning
- Contest planning
- Customer relations
- Increasing public awareness
- Audience engagement
- Event coordination
- Developing promotional concepts
Timeline
Traffic Reporter
Audacy, Inc
04.2017 - 04.2025
Traffic Anchor/Producer
iHeart Media/TTWN
01.2016 - 01.2017
Promotions Supervisor
Cox Media Group
01.2013 - 01.2015
Executive Producer
Cox Media Group
01.2008 - 06.2011
A.A. - Broadcast Journalism
Grahm Junior College