Avid Tottenham & local Cincinnati sports Fan
Enjoy reading, video games & movies in free time
Currently learning Japanese & Italian
Will Keitel
Cincinnati,OH
Summary
Motivated team player excelling in interpersonal interactions and creating genuine relationships with both internal & external partners. Skilled in creating actionable and story driven insights in a plethora of different types of data. I self-describe myself as someone you’d enjoy having to kill 3 hours at an airport bar with.
Overview
5
5
years of professional experience
Work History
Consultant Client Services
Numerator
03.2025 - Current
- Manage & own entire panel data relationship with 4 CPG clients with a total annual revenue of ~$22 billion amongst them
- Within the first year of owning the relationship for 3 of my clients, I grew our contracts with them by $875k in incremental annual dollars over 3-year contracts
- Delegate an average of 25% of my client’s weekly billable hours to colleagues stateside & overseas
- Working experience with 10 different CPG clients over my entire time at Numerator
- Biggest Accomplishment while in role so far: Created materials for a client’s sales team to try & get a competitive brand delisted from key retailers. So far, the competitive brand was fully delisted from 40% of these key retailers presenting a total sales opportunity of ~$182m in annual sales for my client to potentially gain.
Senior Client Services Analyst
Numerator
04.2023 - 03.2025
- Own client engagement and training on the Numerator platform
- Responsible for all stages of owned projects including: leading kick off calls, data exploration and hypothesis checking, storyboarding/presentation design, presenting, and more.
- While my manager was on FMLA for 2+ months, I led all of our client relationships & managed a new hire in their absence.
- Biggest Accomplishment in role: For my old client, I created their 2025 U.S. strategy for Online & In store shoppers. My work helped them shift their approach to a consumer driven one primarily focusing on shoppers that buy both in store & online. I presented this broader work, in person, to a very senior audience, including multiple C Suite employees.
Client Services Analyst
Numerator
10.2021 - 04.2023
- Primary role was to assist my account leads on any requested help
- Average week entailed: Creating presentations, helping run client & internal cadence meetings, & running data requests
- Biggest Accomplishment in role: Created a Covid-19 presentation template that worked as an ‘audit’ to understand if category & brand growth/declines during Covid were an outlier, or a new normal. Template was distributed internally & utilized by multiple clients outside of my portfolio.
Strategies & Insights Analyst
Quotient Technology Inc
10.2020 - 10.2021
- Manage & own client relationships across all performance marketing, targeted media & sponsored search investments
- Working experience with both targeted & non-targeted promotions
- Biggest Accomplishment in role: Created a logistic regression model for my retail client in the drug space finding the best predictors to differentiate high value customers. Model primarily proved that their annual goal should be to have customers shop at the retailer at least 5 times a year.
Education
Masters of Science - Customer Analytics
Xavier University, Williams College of Business
Cincinnati, OH12.2020
Bachelors - Marketing & International Business
Xavier University, Williams College of Business
Cincinnati, OH05.2019
Skills
- Types of Data: Panel, POS, CRM, Loyalty/Shopper Card, Performance Marketing, Sponsored Search, Traditional Media, Digital Out of Home, Survey responses, Customer Segments
- Technical Skills: Microsoft Office Suite, R, Tableau, Power BI, SQL, Chat GPT/AI Software
Interests
Timeline
Consultant Client Services
Numerator
03.2025 - Current
Senior Client Services Analyst
Numerator
04.2023 - 03.2025
Client Services Analyst
Numerator
10.2021 - 04.2023
Strategies & Insights Analyst
Quotient Technology Inc
10.2020 - 10.2021
Bachelors - Marketing & International Business
Xavier University, Williams College of Business
Masters of Science - Customer Analytics
Xavier University, Williams College of Business