Will Kieselstein
Westfield,New Jersey
Overview
4
4
years of professional experience
Work History
Associate - Digital Operations and Analytics
Pearl Media
12.2023 - Current
- Leading a six-month project in collaboration with a CRM consulting firm to develop a custom-built CRM tailored for media owners, overseeing the migration from Google Workspace to Microsoft 365. Serving as the primary point of contact, working one-on-one with the firm and Pearl media C-Suite to collaborate ideas and ensure the solution fits our sales, operations, and financial departments, while managing a team of two coworkers throughout the project
- Leverages Microsoft Power BI to create interactive dashboards to visualize campaign reporting data for clients
- Engages with clients to confirm advertisement creatives, specifications, and scheduling, fostering effective communication and alignment with client expectations
- Utilizes Broadsign and Si9n software to deploy and troubleshoot digital advertisements for companies like Disney, Chanel, and Hulu on screens nationwide
- Enhanced monthly reporting efficiency by creating a streamlined Excel system, improving the delivery of comprehensive reports to clients and ensuring clarity in showcasing deliverables
- Automated Google Sheets, Docs, and Drive through Google Apps Script, streamlining organizational processes.
Intern - Data Analytics
3D Printed Talent
01.2022 - 04.2022
- Integrated/automated software platforms such as Hubspot, Notion and Gmail using Integromat software
- Engineered an automated SKU-based inventory management system leveraging Excel macros, yielding a significant boost in operational efficiency
- Collaborated with CEO to provide analytical insight into prospective clients/companies using Hubspot and Notion
- Cleaned, analyzed, and expanded the company’s prospect database by over 400%.
Intern - Financial Planning & Analysis
Questex
06.2021 - 08.2021
- Orchestrated a project to standardize reporting classifications for 10,000+ suppliers across Questex's 11 Industry sectors
- Interacted directly with Market Leaders
- The new system is now utilized by all sales and finance team members companywide to more precisely analyze and track performance in Salesforce
- Led a project to evaluate and improve pricing strategies across all Questex lines of business
- Prepared budget, forecasting and other financial statements for use by the office of the CFO.
Intern - Data Analytics and Marketing Strategy
Factory LLC
06.2020 - 08.2020
- Analyzed and optimized the digital promotion of three food brands (Mikey’s/Stuffed Puffs/Pipcorn) on 50+ Ecommerce platforms
- Recommendations were implemented per plan
- Conducted comprehensive analysis, identifying the top 40 social media influencers from over 1,000+ potential options for Mikey's (gluten-free bread) and Roar (electrolyte beverage), setting the stage for strategic brand representation
- Conducted extensive CPG market research to direct the social media marketing strategy for several of Factory’s food brands.
Education
Bachelor of Science in Economics -
Lehigh University, College of Business
Bethlehem, PA05.2023
Skills
- Highly skilled with Excel, Microsoft Power BI, and Broadsign
- Expert in Broadsign, Si9n, and Connectwise softwares
- Proficient in SQL, R, Python, Java, Netbeans IDE, and Git
- Well-versed in CRM softwares HubSpot and Salesforce, as well as integration software Integromat
Timeline
Associate - Digital Operations and Analytics
Pearl Media
12.2023 - Current
Intern - Data Analytics
3D Printed Talent
01.2022 - 04.2022
Intern - Financial Planning & Analysis
Questex
06.2021 - 08.2021
Intern - Data Analytics and Marketing Strategy
Factory LLC
06.2020 - 08.2020
Bachelor of Science in Economics -
Lehigh University, College of Business
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