Will Murtough
Ridgefield,Connecticut
Summary
Program manager with ten-plus years experience of in successfully directing and managing clinical, marketing, and patient programs for life sciences.
As Program Manager. Collaborated with management teams to deliver assigned programs Planning, scheduling, organizing, and tracking processes, determining feasibility and positive outcomes. Defined the resources required for completion of a project and allocated resources accordingly. Managed teams working on different programs and smoothed out any areas of possible conflict.
Overview
31
31
years of professional experience
Work History
Patient Care Advocate
Self-employeed
01.2012 - Current
- Independent patient advocate who works closely with cancer patients on a variety of issues concerning health care and the communications between the patient and the physician, representing the cancer patient
- Maintaining communication with the patient and health care provider to help ensure patient understanding of treatments, procedures and forthcoming health information to reduce anxiety and fear and increase patient compliance, this can result in a higher incidence of successful treatment.
- Managed patient complaints professionally and efficiently while maintaining strict adherence to HIPAA regulations.
- Provided emotional support to patients and families during challenging medical situations, fostering trust and rapport.
- Responded to patient concerns and questions with compassionate and knowledgeable service.
- Liaised between patients and medical staff, facilitating effective communication of needs, preferences.
- Enhanced patient satisfaction by addressing concerns and providing clear communication on treatment plans.
Program Manager
Self-employeed
01.2002 - Current
- provided leadership and management experienced for all programs assigned to me
- Managed and supervised administrative and daily program operations, complying with policies and regulations.
- Collaborates and guides and influences diverse cross functional teams that ensure objectives are met
- Develop/manage health professional and patient education and outreach activities, write and submit educational grant proposals, and manage a wide variety of assignments relating to nonprofit healthcare communications for health care providers, allied health care providers, patients, care givers and hospitals
- Established strong relationships with key stakeholders, ensuring support for program initiatives.
- Program development / management
- Work with cross functional teams to identify franchise related topics
- Prepare and communicate pre-meeting agendas
- Document and submit meeting decisions and action items
- Follow-up on and track status of open action items/pending issues
- Review and asses submitted initiatives for funding
- Post meeting materials to team net site, and distribute materials accordingly to Global Medical affiliates
- Development and management of franchise related HCP initiatives (proposals)
- Program management for conferences, symposia, publication and online strategies
- Initial regulatory review for prescription, OTC, promotional and non promotional materials
- Managed cross-functional teams for successful project completion within deadlines and budgets.
- Met with project stakeholders on regular basis to assess progress and make adjustments.
- Built teams to address project goals and objectives for multiple projects.
- Coached team members on productivity strategies to accomplish challenging goals.
- Participated in vendor selection and management process for program initiatives.
- All areas of business communications: Speech, Written and multimedia.
Boehringer Ingelheim Content Manager
01.2011 - 01.2012
- Assisted in the development and management of a program management tools that ensured tactics are documented, tracked and completed through cross functional teams
- As the primary HIV /Oncology content lead for Marketing Operations, I managed all MLR (medical, legal and regulatory) activity including initial editorial reviews and continuing updates for all tasks assigned to me
- I guaranteed the delivery of compliant programs from conception to release
- Responsible for managing the medical, regulatory, and legal review (MLR) process for HIV, oncology, respiratory, CNS and OTC materials in all media formats
- I was ultimately responsible to the brand marketing teams promotional and non promotional materials
- It was my responsibility to absolutely ensure that the regulatory requirements, and Boehringer Ingelheims corporate guidelines, were consistently and equitably applied to each and every piece
- This was supported by my experience and knowledge of regulatory and industry guidelines including OTC review
- I demonstrate strong communication, organizational and time management skills at all levels within the organization
- Ensured that deliverables are entered into Aprimo as appropriate
- Implement and track activities, adjusting as needed to maximize effectiveness and routinely reporting
- Back on that effectiveness to Sales and Marketing management
- Utilization of FDA, DDMAC/OPDP, Pharma, OIG , etc
- Therapeutic areas covered: HIV, oncology, respiratory, CNS, Infectious disease, cardiology, Dermatology and mental health
- Edit, prepare, and consolidate presentations for internal meetings and routine communication
- Managed regulatory approval process with external agencies
- Led MLR (medical, legal and regulatory) compliance reviews
- Leadership role within therapeutic brand Teams and medical affairs
- Managed specific technology platforms to ensure ease of use and approved documents on specific sites for cross functional collaboration
- Collaboration with Brand Teams, MLR Advisors, and agencies of record
- Process and systems skills that demands a strong attention to details
- Track progress of open action items/pending issues and follow up accordingly
Senior Program Director
OR-Live, Inc
01.2008 - 11.2008
- Leadership position in surgical web broadcasting company
- Directed the development and management of online medical communication programs and the long-term strategic direction for surgical specialists
- Successfully moved the OR-Live brand from solely a web broadcasting operation to a recognized professional medical healthcare communications company
- Increased physician and medical student site participation by 15% through e-marketing
- Liaison between clinicians and program objectives
- Updated OR-Live.com to be a primary medical communications site
- Created online registration: 45,000 new e-mail contacts in 3 months
- Created a compliant e-mail marketing strategy that increased physician views by 60%
- Identified and retired low-value, low impact marketing initiatives
- Expanded use of site analytics to capture audience segmentation and audience trends
- Managed department of 8
- Presented regular updates on program progress to senior leadership, demonstrating value-add and supporting informed decision making.
- Mentored junior staff members, fostering professional growth and skill development within the team.
- Delivered exceptional results in program performance by utilizing data-driven decision making.
Director
Taro Pharmaceuticals
01.2005 - 01.2006
- U.S.A, Global Online marketing and clinical communications, Led the online group in the development and management of online program for corporate communications, marketing and scientific teams
- Identified , developed and managed professional information programs and on line activities
- Reorganized digital media group resulting in cohesive team development and higher productivity through relationship development
- Increased productivity by introducing program management skills to internet team
- Increased generic and branded product awareness through innovative program strategies
- Integrated current marketing initiatives into multi media programs
- Managed multiple websites
- Improved employee communications by redesigning (personalized) intranet site that included the transitioning of human resource material forms to readily available e-documents/forms
- Hired and trained digital programmers to be more compliant in the development phases of each online program
- Coordinated online activities with Taro Locations in the United States, Canada, Ireland and Israel
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Interacted well with customers to build connections and nurture relationships.
Bayer Pharmaceuticals
01.1994 - 01.2002
Senior Manager
01.1994 - 01.1998
- Development of multimedia and digital media driven business opportunities that added new tools for the field sales force, and new marketing channels which led to increased responsibility and advancement
- Leadership role in the development and management of Bayer’s first internet site
- Development of HCP faculty for ongoing pharmacoeconomics programs
- Restructured the S.T.A.R.S-Now training program recapturing $600,000 in agency costs
- Generated an additional 11% in Ciprofloxacin sales through educational programs to hospital pharmacists (S.T.A.R.S-Now)
- As program manager, I sourced, developed and launched Bayer Health Care’s first web initiative in North America
- Responsible for site management, e-marketing and new content development for North America and Canada
- Championed internet acceptance amongst senior marketing leaders
- Selected to lead Bayer’s international online committee responsible for the development and enforcement of site uniformity and content standards
- Developed and managed multimedia programs for the Bayer brand managers, healthcare professionals, patients and corporate communications
- Lead production of media elements for 14 national sales and marketing meetings
- Reduced Bayer’s online presence from 2,000 “independent” Bayer websites to 4 cohesive Bayer regional sites
- Wrote, produced and directed over 400 hours of medical and corporate communication videos
- Multimedia program management under rigid deadlines.
Education
Bachelor of Science - Communications
Roy Park School of Communications
Ithaca, New York05.1983
Skills
- Professional development focus
- Professional Development Participation
- Professional development training
- Continuous professional development
Timeline
Patient Care Advocate
Self-employeed
01.2012 - Current
Boehringer Ingelheim Content Manager
01.2011 - 01.2012
Senior Program Director
OR-Live, Inc
01.2008 - 11.2008
Director
Taro Pharmaceuticals
01.2005 - 01.2006
Program Manager
Self-employeed
01.2002 - Current
Bayer Pharmaceuticals
01.1994 - 01.2002
Senior Manager
01.1994 - 01.1998
Bachelor of Science - Communications
Roy Park School of Communications
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