Will Pye
Seneca,SC
Summary
Motivated and results-driven marketing student at Clemson University with hands-on experience in campaign strategy, customer engagement, and operations management. Proven ability to lead teams, manage CRM systems, create compelling content, and deliver exceptional customer service. Demonstrated success in both athletic and academic environments, with strong communication, leadership, and time management skills. Passionate about sports marketing, consumer behavior, and using data-driven insights to drive growth and enhance the fan experience.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Intern
Peak Sports Management (Wofford College Athletics)
Spartanburg, SC
05.2024 - 08.2025
- Developed content and promotional materials for various campaigns.
- Monitored and reported on competitor marketing activities and strategies.
- Managed email lists using a CRM system.
- Analyzed market trends to identify potential opportunities.
- Created content for social media campaigns to promote team events and activities.
- Monitored competition in the sports industry in order to stay ahead of the curve on new initiatives.
- Supported the creation of marketing materials, including brochures, flyers, and online content.
- Attended meetings with clients or partners in order to discuss upcoming projects or campaigns.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Developed marketing strategies based on corporate objectives and market trends.
- Cold-called companies around the area.
- Set up meetings with businesses around the area
Manager of Operations
The Firm Fitness Center
Spartanburg, SC
06.2019 - 06.2022
- Developed and implemented appropriate plans to resolve unfavorable trends and enhance sales.
- Completed thorough opening, closing, and shift-change functions to maintain operational standards each day.
- Assessed team members' skill sets and assigned tasks accordingly for optimal efficiency.
- Assigned work and monitored the performance of project personnel.
- Created training modules and documentation to train staff.
- Resolved conflicts between employees by guiding them through company policies and procedures.
- Analyzed customer feedback data to develop action plans for improving the services offered.
- Recruited and trained new employees to meet job requirements.
- Enforced customer service standards and resolved customer problems to uphold quality service.
- Worked behind the front desk with customer relations and purchases made through food and beverage purchases, as well as member enrollment.
- Worked with the owner to effectively market and promote the business through social media and the company website.
Education
High School Diploma -
Dorman High School
Roebuck, SC05-2022
Bachelor of Science - Marketing
Clemson University
Clemson, SCSkills
- Microsoft Excel Trained
- Customer Service Experience
- Dependable and Responsible
- Hard-Working
- Organization and time management
- Friendly, Positive Attitude
- Supervision and Leadership
- Content creation
- Cold Calling Experience
- CRM management
- Employee training
- Microsoft Office experience
Certification
- NIL Certification through Front Office Sports
- Certification in Modern Ticketing through Front Office Sports
- NFHS Football Coaching Certification
- NFHS Strength and Conditioning Certification
Affiliations
- Completed the Cleveland Cavaliers Virtual Sales Academy during May of 2024, where I was selected from a large group of individuals to complete a 5 week course on the fundamentals of Sports Marketing and ticket sales.
Timeline
Marketing Intern
Peak Sports Management (Wofford College Athletics)
05.2024 - 08.2025
Manager of Operations
The Firm Fitness Center
06.2019 - 06.2022
High School Diploma -
Dorman High School
Bachelor of Science - Marketing
Clemson University
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