Will Ritchings

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Streamlined reporting processes for improved decision-making and overall business performance.

• Enhanced business intelligence capabilities by implementing advanced data analytics tools and techniques.
• Developed custom dashboards and reports, tailoring insights to meet specific stakeholder needs.

Facilitated knowledge sharing through the development of user-friendly documentation and training materials for BI tools and processes.
Attended Board of Directors meetings to present powerful self-designed Sales Performance Analytic Tableau Product.
- Created dashboard for executive leaders to track top department KPIs across all departments, and delivers insight reports weekly.
- Executive Summary & Board Reporting:
Created automated tools to provide executive level insight into company revenue growth across a myriad of metrics. My work does not stop at creating a new resource, but leveraging the resource to recommend action, and leading a team to carry out the action to drive measurable results.
- Tableau BI Software:
Implemented and actively own Tableau BI Software in my organization. 182% growth of user base and viewership due to expansive creation of new content and resources. Examples include Revenue Forecasting reporting tools, Customer Success and Retention models, Sales Hygiene and performance reports, Marketing Pipeline generation analytics, and sales signal dashboards to help recommend high value revenue generating actions.

-Predictive Revenue Modeling and Forecasting:
Created a New ARR sales forecasting algorithm that has predicted quarterly sales performance within 96% accuracy 8 weeks prior to the end of the quarter.

-Sales Hygiene Optimization:
Created accountability reports to address stalled top of funnel sales opportunities, resulting in an 80% decrease in "stale" opportunities, a 18 day decrease in average sales cycle, and an immediate advancement of 3.2M of New ARR pipeline.

- Created companywide executive dashboards to track and automatically report performance and trend analysis of key metrics. Dashboards are now leveraged in recurring cadences to help drive business and guide discussion weekly, monthly, quarterly and more.

• Reduced manual data entry errors by automating routine tasks using SQL scripts and ETL tools.
• Championed a data-driven culture within the organization by promoting the use of analytics tools and methodologies across departments.
• Standardized best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.
• Participated actively in stakeholder meetings, presenting data-driven insights and recommendations to support business growth initiatives.
• Developed intelligence-sharing dashboards, providing company-wide access to collected data.
• Provided ad-hoc reports for executive leadership team to support informed decision-making during critical situations or periods of change management.
• Evaluated BI tool options, selected best-fit solutions based on cost-benefit analyses, ensuring optimal return on investment. Led a thorough vendor evaluation process, resulting in the purchase and implementation of Tableau.

• Streamlined reporting processes for improved efficiency and reduced turnaround time.
• Identified trends and patterns in company data, providing actionable insights for informed decisionmaking.
• Conducted regular audits of BI systems, proactively identifying areas for improvement or potential risks.
• Partnered with senior leadership to align business intelligence goals with overall company objectives.
  - Spearheading Revenue Analytics and Reporting Strategy
  - Tableau Developer and Server Administrator
  - Internal Consultant
  - Salesforce.com expert and business partner to Salesforce Admin.
  - Creates and owns revenue / tenure productivity metrics across revenue organization
  - FP&A experience and close collaborator with Finance.
  - Worked through two successful funding rounds.
  - Experience creating, administering, and executing variable compensation and commissions plans across multiple sales teams and plan designs.
  - Proud data visualization nerd with proven experience delivering key insights and strategic recommendations.
  - Experienced Business Analyst with in-depth knowledge of growth and retention relevant KPIs and business metrics.
  - Contributes and maintains Snowflake Data Warehouse
  - Provides insight and analytics to all executive leadership to help drive high priority initiatives across the company
  - Serves as a cross-functional business partner to many departments inside and outside the revenue and operations org.

• Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.
• Evaluated sales performance data, identifying areas for improvement and implementing targeted solutions that led to increased revenue generation.
• Facilitated communication between the sales department and other internal stakeholders, enhancing collaboration efforts across the organization.
• Implemented data-driven forecasting models, improving accuracy in sales projections and resource allocation.
• Implemented a robust pipeline management system that allowed more accurate tracking of deals from inception through to closure.
• Managed territory assignments for sales representatives, optimizing coverage and reducing redundancies.

• Implemented and planned sales strategies and campaigns and marketing initiatives to meet sales goals and budgets.
• Implemented continuous improvement initiatives aimed at optimizing the overall effectiveness of the sales organization.
• Supported several account teams and streamlined revenue growth by completing all critical non-revenue generating tasks for customer facing roles, including updating CRM records, compiling presentation decks, performing pipeline reviews, and account plans to drive maximum revenue conversion.
• Performed TAM (total addressable market) research to identify high potential net new customer acquisition targets to exceed revenue targets.