Will Roulette
New York,USA
Summary
Performance-oriented marketing and sales leader with proven expertise in revenue management, client acquisition, and brand strategy. Diligently research competitors and market conditions to remain lean and agile in face of changing expectations and conditions. Excellent at driving success for brands and sales teams.
Overview
11
11
years of professional experience
Work History
Director of Sales
Playwire
New York, NY
06.2024 - Current
- Drive revenue for Playwire publishers by farming existing accounts, identifying new business opportunities, and expanding the reach within the Tech, Telco, QSR, CPG, and Retail verticals.
- Diligently track and manage the advertiser deal pipeline via CRM to accurately measure and forecast all developing opportunities for agencies and clients directly.
- Execute strategies for growth, including hunting for new opportunities, as well as building upon established relationships by securing strategic-level relationships with senior client contacts.
- Collaborated closely with other departments on cross-functional projects.
- Assisted in developing long-term strategic objectives for the organization's overall success.
National Client Manager - East
IGN Entertainment
New York, NY
05.2021 - 05.2024
- Act as a partner to clients and agencies to take a consultative approach to create the strongest marketing campaigns to successfully achieve brand goals.
- Lead the brand strategy internally, from infancy through production, to drive bespoke, custom programs across all brand categories.
- Work strategically to compile comprehensive proposals to leverage IGN's 360 media solutions with targeted media, custom content, influencer marketing, and experiential campaigns.
- Continuously exceed sales milestones by quarter, at an average of over 110% to goal, exceeding $5.5M annually.
- Negotiated contracts with clients to maximize profitability.
- Coordinated cross-functional teams while working on complex projects involving multiple stakeholders.
Manager, Sales and Business Development - US
Bidstack
New York, NY
08.2020 - 04.2021
- Secure relationships among game publishers and developers to leverage in-game opportunities for branding and sponsorships.
- Identifying brand goals to align with specific titles, to reach the target audience among top game publishers.
- Grow the presence of Bidstack in the North American territory by over $500k in under six months.
- Educate brands and agencies on gaming to provide insights to drive successful campaigns.
- Create and execute a strategic business plan to drive North American sales and expand gaming partnerships for Bidstack.
Sales Manager - Gaming Influencer Marketing
Mobcrush
New York, NY
05.2019 - 07.2020
- Established and maintained new partnerships with planning, buying, and strategy teams, with both brands and agencies, to evangelize Mobcrush in the market, and drove revenue.
- Acted as a digital content storyteller and sales consultant, advising brands on live streaming strategies across social platforms.
- Collaborated and communicated interdepartmentally to contribute to strategic opportunities.
- Met with marketing and design departments to determine project road maps and create unique products to drive profitability and champion brand.
Manager, Client Strategy
Twitch
New York, NY
05.2017 - 05.2019
- Responsible for building and maintaining territory ad revenue through creative and strategic selling.
- Led the internal creative strategy brainstorms to develop successful new branded programs.
- Leveraged unique media and sponsorship alignments to expand brand reach across a variety of gaming and esports areas.
- Met and exceeded quarterly and annual sales and sponsorship goals by an average of 115% quarterly.
- Brought in over $1 million per quarter across various brands, both new and existing accounts.
- Secured strategic-level relationships with senior client contacts.
Client Strategist and Planner
Twitch
San Francisco, CA
05.2015 - 05.2017
- Led in the building of proposals, bringing together all the necessary elements, such as the media plan and custom or unique pitch components. This also included concepts, strategies, and organizing execution.
- Produced all pre-sale and sponsorship documents, including presentations, proposals, and agency templates for distribution.
- Developed, managed, and supported strategic account plans, applied consultative sales and sponsorship strategies, and leveraged data and product knowledge to create business solutions for clients.
- Built the brand strategy, showcasing a unique offering to bring success to the brand, while simultaneously pioneering the brand as the first choice among competitors.
Media Planner
Carat
San Francisco, CA
06.2014 - 05.2015
- Collaborated with Sales for custom RFP responses of $500k and under.
- Built plans for digital media buys to accomplish campaign success for the University of Phoenix and NRG across both digital and traditional media.
- Identified the most successful partnerships across publishers to ensure KPIs are reached, campaign by campaign.
- Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns.
- Created presentations that effectively communicated campaign objectives and results to clients.
Education
Bachelor's of Business Administration - Marketing Concentration
Dowling College
Oakdale, NYSkills
- Brand marketing
- Knowledgeable in event sponsorships and deal structures
- Expert in branded content strategy and development
- Substantially versed in branded social media, and influencer marketing
- Educated in programmatic media
- 9 years of gaming marketing experience
- Client acquisition
- Sales leadership and training
- Social media marketing
- Sales strategy development
- Sales presentations
- Key account targeting
- Client relationship management
Volunteer Experience
- North Patchogue Medford Youth Athletic Center (NPMYAC), Vice President, Board of Directors, 2022-01-01, Present
- North Patchogue Medford Youth Athletic Center (NPMYAC), Little League Head Coach, 2019-01-01, Present
- North Patchogue Medford Youth Athletic Center (NPMYAC), Lifeguard and Swim Instructor, 2009-01-01, Present
Accountrelationships
- Comcast
- Lenovo
- HP
- AB InBev
- Wendy's
- Warner Brothers Discovery
- Dell
- PepsiCo
- Coca-Cola
- MARS
- Samsung
- Electronic Arts
- Ubisoft
- Sony
- NBCUniversal
- LEGO
- JPMorgan Chase
- Discover
- American Express
- Visa
Affiliations
- North Patchogue-Medford Youth Athletic Center: Vice President, Board of Directors: 2022 to present
- North Patchogue-Medford Youth Athletic Center: Little League Head Coach: 2019 to present
- Lifeguard and Swim Instructor: 2009 to present
Timeline
Director of Sales
Playwire
06.2024 - Current
National Client Manager - East
IGN Entertainment
05.2021 - 05.2024
Manager, Sales and Business Development - US
Bidstack
08.2020 - 04.2021
Sales Manager - Gaming Influencer Marketing
Mobcrush
05.2019 - 07.2020
Manager, Client Strategy
Twitch
05.2017 - 05.2019
Client Strategist and Planner
Twitch
05.2015 - 05.2017
Media Planner
Carat
06.2014 - 05.2015
Bachelor's of Business Administration - Marketing Concentration
Dowling College
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