Will Wright

Strategic Commercial Leadership & Execution
• Created and executed Olympus’ global sales strategy for the digital ecosystem portfolio, aligning North America, EMEA, Japan, and APAC under a unified commercial model.
• Established a recurring cadence with regional finance and sales leads to evaluate performance, course-correct forecasts, and ensure commercial targets were met.
• Served as a cross-regional partner and escalation point for regional presidents, translating business constraints into field-executable solutions.

Sales Operations & Field Enablement
• Built and led a global sales intelligence function that integrated Salesforce, SAP, and regional data into actionable performance dashboards used by sales leaders and executives.
• Embedded solution-based selling into field coaching, supported $10M+ solution contracts with customer-facing value insights, and differentiated Olympus in competitive environments.
• Led total transformation of Olympus’ sales motion—from capital equipment to software subscription—requiring new incentive models, sales training frameworks, and playbook architecture.

Product Strategy & Commercial Feedback Loop
• Functioned as a strategic sounding board for sales leaders and executive sponsors during AI solution launches, ensuring VOC insights shaped roadmap priorities.
• Supported development of GTM strategies by coordinating sales feedback with marketing teams to fine-tune positioning and targeting tactics.
• Oversaw the development of sales-enablement materials for ESE and CAD/AI offerings—supporting field teams across 13 countries.

Transformation & Global Readiness Initiatives
• Directed the Poseidon and Trident initiatives—implementing subscription lifecycle automation, contract and billing integration, and Q2C readiness across global systems.
• Launched Olympus’ first unified global customer success program—defining structure, governance, and field execution standards.
• Served as the commercial lead for the multi-region digital ecosystem launch—aligning back-end readiness with field sales execution in the U.S., Europe, and Australia.
• Recognized with a CEO Performance Award for impact on revenue visibility, system automation, and regional adoption of new commercial structures.

Regional Commercial Leadership
• Directed sales and market strategy across 22 U.S. states, leading Olympus’ Surgical Integration (SI) business during a period of major expansion.
• Managed a top-performing team of eight field consultants and supported sales growth across flagship accounts including Cedars-Sinai, MD Anderson, Stanford, UC Health, OHSU, and key VA systems.
• Played a hands-on role in expanding Olympus’ footprint in large IDNs and academic systems—navigating multi-layered decision structures and influencing long-cycle capital planning.

Strategic Partnerships & National Account Penetration
• Negotiated and secured system-wide capital equipment contracts by building trust with C-level stakeholders and aligning with IT, clinical, and construction partners.
• Established and strengthened Olympus’ role as a preferred integration partner through coordinated engagement with architects, consultants, and executive sponsors.
• Led SI pricing strategy and product positioning for Premier and HealthTrust contracts, working in tandem with corporate accounts and legal to protect margins and drive volume.

Sales Strategy, Messaging & Enablement
• Designed and executed a full segmentation and targeting framework—ensuring sales efforts were tied to each account’s operating model, funding strategy, and long-term planning.
• Authored the division’s standardized customer engagement platform, tailoring enterprise image management messaging to both technical and clinical audiences.
• Led onboarding and training for new reps, and built the SI field training framework used to scale commercial performance across multiple territories.

Thought Leadership & Field Influence
• Presented at AAO (ENT) as a keynote speaker on Olympus’ Enterprise Imaging platform, highlighting data integration, EMR readiness, and IT workflow optimization.
• Acted as liaison between the SI field organization and Olympus executive leadership (OSTE/OKEG), influencing roadmap priorities, pricing policies, and customer implementation timelines.
• Maintained team focus and stability through multiple internal transitions, ensuring continuity in customer engagement, territory coverage, and revenue delivery.

Integrated Healthcare Solutions | Strategic Business Development
• Led commercial strategy for integrated ORs, GI suites, and enterprise imaging systems across an 18-state territory—spanning direct, hybrid, and distributor models across four Olympus divisions.
• Delivered 30% revenue growth in Year 1, followed by 70% in Year 2—driven by territory-specific planning, disciplined pipeline execution, and effective multi-stakeholder engagement.
• Known for tailoring executive and technical messaging to C-suite, IT, BioMed, and clinical stakeholders—translating system features into operational and clinical value across disciplines.
• Delivered high-stakes presentations and closed multi-year contracts with large IDNs by simplifying Olympus’ value proposition across product lines and integration models.
• Held full commercial ownership of solution portfolio including OR Integration, A/V routing, EndoWorks, and enterprise video systems—managing all aspects of launch, quoting, and execution.
• Helped secure early adoption of Olympus’ enterprise platform within flagship IDNs and teaching hospitals, laying the foundation for long-term account penetration.

• Managed direct sales and commercial operations across a 22-state region for OR integration systems, surgical imaging platforms, and professional services.
• Oversaw a high-performing team of 11 managers and ~100 representatives, generating $4.8M in revenue and achieving 169% of sales target during peak year.
• Secured multi-million-dollar capital contracts by developing trusted relationships with C-suite executives, IT and PACS teams, clinical engineering, and surgical departments.
• Partnered with product and engineering teams to shape roadmap decisions based on direct market insights, field use cases, and integration needs.
• Selected for Olympus’ Executive Management Training Program based on leadership potential and sustained performance in complex, growth-focused markets.

• Developed foundational expertise in enterprise IT infrastructure, integrated imaging systems, and technology solution selling across both startup and global enterprise environments.
• Held progressively senior roles managing complex accounts, leading cross-functional sales efforts, and supporting technical solution design and delivery.
• Built a track record of consistent performance in fast-paced, highly competitive industries—recognized with multiple sales awards for quota attainment and client retention.
• Gained early exposure to strategic account planning, high-volume service operations, and corporate partnerships that laid the groundwork for executive commercial leadership.