Willamy Hernandez
Orlando
Summary
Business strategist and supply chain expert with a strong track record in cost reduction and operational efficiency. Successfully negotiated supplier agreements for a 42% cost decrease and implemented strategies that led to double-digit YOY growth. Skilled in cross-functional collaboration, financial analysis, and developing procurement strategies to mitigate supply risk.
Overview
8
8
years of professional experience
Work History
Supply Chain Management
Envases Mundial & Servidane
01.2023 - Current
- Negotiated raw material purchasing agreements resulting in a 42% cost reduction and significant margin improvement.
- Identified and evaluated procurement and sourcing strategies for raw materials, packaging, and operational supplies; onboarded domestic and international suppliers to diversify sourcing and reduce supply risk.
- Developed contingency sourcing strategies that minimized disruptions and maintained operational continuity.
- Strengthened supplier relationships and renegotiated payment terms to improve cash flow and working capital.
- Collaborated with finance, sales, and operations to align supply chain decisions with business objectives.
Business Strategist & Operations Lead
C&B International Trading Group
Orlando
01.2020 - Current
- Partner with executive leadership to design go-to-market and pricing strategies, achieving double-digit YOY growth and expanding into 200+ retail accounts.
- Lead strategic planning, budgeting, and financial analysis initiatives driving growth and profitability.
- Spearheaded new market entry and product diversification initiatives, expanding company offerings.
- Oversee P&L management, cost optimization, and supplier negotiations, improving gross profit margins by 12%.
- Led cross-functional teams to align operations with financial goals, ensuring cohesive strategy execution.
- Developed financial dashboards and KPI tracking systems to enhance decision-making processes.
- Represent the company in investment discussions and strategic partnerships.
Customer Success Executive
C&B International Trading Group
Orlando
01.2018 - 01.2020
- Opened key accounts with Walmart and Publix, generating $1.2M gross annual sales first year.
- Managed pipeline of high-value clients, prioritizing opportunities through data analysis and forecasting to maximize revenue potential.
- Represented company at trade shows, increasing lead generation by 25%.
- Collaborated with logistics and purchasing to achieve a 20% reduction in backorders, enhancing order fulfillment.
- Partnered with finance to optimize supplier payment terms, improving cash flow management.
Buyer
Wayfair
Boston
02.2018 - 12.2018
- Expanded supplier partnerships by 15% and launched 30 new product lines, reducing costs by 10%, saving $12,864, and generating $43,303 in revenue.
- Designed workflow system that reduced onboarding time by 35% and increased supplier submissions by 10%.
- Led training for new buyers and conducted purchasing analysis to inform data-driven decisions.
Education
Certificate in Advantage Management -
Babson College
Boston, MA01-2021
Master of Science - Finance
Babson College
Boston, MA01-2020
Bachelor of Arts - Economics
Suffolk University
Boston, MA01-2017
Skills
- Strategic Sourcing & Procurement
- Supplier Negotiations
- Financial analysis
- Pricing Strategy
- Supply Chain Optimization
- Cross-Functional Leadership
- Business Development
- KPI reporting
- Market Expansion Strategy
Leadership Affiliations
Vice President of Events, Babson Women in Business, Organized networking events, speaker series, and workshops, fostering connections among female business leaders and students.
Timeline
Supply Chain Management
Envases Mundial & Servidane
01.2023 - Current
Business Strategist & Operations Lead
C&B International Trading Group
01.2020 - Current
Buyer
Wayfair
02.2018 - 12.2018
Customer Success Executive
C&B International Trading Group
01.2018 - 01.2020
Certificate in Advantage Management -
Babson College
Master of Science - Finance
Babson College
Bachelor of Arts - Economics
Suffolk University