William Amanhyia (Amenshia)
Seattle,WA
Summary
Strategic Business Development Leader with 10+ years of experience driving partnerships, revenue growth and market expansion across technology, e-commerce and finance. Proven success in building category strategies, negotiating multimillion dollar deals and leading cross-functional initiatives with Fortune 500 clients, Start Ups and global brands. Recognized for creating scalable frameworks, forecasting tools, and partnership eco-systems that deliver measurable GMV growth and long -term competitive advantage
Overview
11
11
years of professional experience
1
1
Certification
Work History
Business Development Manager
TikTok Shop
06.2024 - Current
- Authored and executed partnership growth strategy for Fashion Accessories, securing and integrating 60+ marquee brands (Meta Ray‑Ban, Samsonite, Timberland, Clarks, Kering) in 10 months, expanding category penetration by 30% and generating $5M+ GMV.
- Led complex cross‑functional integrations with product, engineering, and ads teams to launch enterprise brands, strengthening TikTok Shop’s credibility and accelerating category growth by 22%.
- Ranked #1 on Fashion BD Leaderboard in Q1 and Top 5 across TikTok Shop, achieving 100% of OKR targets MoM and launching the highest number of Fashion priority brands in 2025.
- Developed BD forecasting tool adopted by leadership, improving pipeline accuracy and enabling 20% more efficient resource allocation across categories.
Corporate Business Development Manager (Bing )
Microsoft Corporation
02.2021 - 02.2024
- Negotiated strategic partnerships for Bing Travel & Local (e.g., Priceline, Expedia, Steller Travel), increasing DAU by 115% and revenue by 38% in two years.
- Forged sustainable shopping partnerships for Bing Shopping, pioneering tree‑planting initiatives that drove 22% DAU growth and expanded sustainable initiative across Bing platforms.
- Managed content and publishing partnerships for MSN Start (e.g., Penske, NBC, Banijay, Jellysmack), boosting Watch DAU by 80% in nine months and unlocking new ad revenue streams.
- Authored M&A framework and whitespace analysis, identifying product gaps and acquisition targets that shaped partnerships with Steller Travel and informed corporate M&A strategy.
- Co‑negotiated Overture Maps JV with Meta, Amazon, and TomTom, saving $20–30M annually in content costs and establishing industry‑wide standards for next‑gen geospatial technology.
- Negotiated wind‑down of Airbus satellite imagery agreement and secured new Maxar contract, delivering $3M in multi‑year savings while improving Azure Maps profit margins and customer satisfaction.
- Drove Bing‑Chat AI partnerships (e.g., OpenTable), expanding platform capabilities and strengthening user engagement through integrated partner services.
Senior Manager (Azure -Cloud & Enterprise)
Microsoft Corporation
09.2019 - 02.2021
- Closed multi‑year cloud partnerships with Hess, Tesla, Duke Energy, driving 19% Azure revenue growth and expanding market share.
- Designed financing solutions for startups and enterprises, accelerating Azure consumption by 32% YoY and enabling scalable adoption across Tech, Retail, and Energy sectors.
- Partnered with sales and field teams to create customized cloud payment plans, enabling scalable deployments and driving 45% adoption of additional Microsoft products through bundling.
Structured Finance Manager (Global Financing Desk)
Microsoft Corporation
09.2018 - 09.2019
- Executed On-book financing program for enterprise clients, enabling bespoke - payment structures that unlocked cloud adoption and drove $250M in incremental cloud revenue
- Negotiated multi‑year financing contracts and partnered with investment banks to manage Microsoft’s Americas receivables program, securing long‑term client commitments, generating $30–40M in annual revenue, and mitigating balance sheet risk.
Vice President (Corporate Finance)
Citigroup Inc
12.2015 - 03.2018
- Led cross‑functional teams to build scenario‑based revenue and expense forecasts, improving cost controls and strengthening financial discipline across business units.
- Led restructuring and integration of Citi’s Risk and Franchise Architecture units, delivering 15% operational synergies and streamlining organizational efficiency.
- Fostered executive‑stakeholder alignment, enhancing communication between leadership and department heads to accelerate decision‑making and strategic execution.
AVP (Corporate & Investment Banking Finance)
Citigroup Inc.
07.2014 - 12.2015
- Analyzed M&A and capital market trends (e.g., wallet share), delivering insights that shaped profitability strategy and strengthened Citi’s competitive positioning.
- Produced research reports with actionable insights on M&A and capital markets in Asia and Europe, enabling senior deal teams to identify cost optimization opportunities and improve execution efficiency.
- Prepared and presented quarterly business reviews to M&A and CMO deal teams, driving informed decisions that accelerated deal timelines and improved cross‑functional alignment on strategic priorities.
Education
Bachelor of Science - Finance
University At Buffalo
Buffalo, NYNo Degree - Applied Data Science Certification Program
Massachusetts Institute of Technology
Cambridge, Massachusetts, MA06-2024
Skills
- Data‑Driven Forecasting & Competitive Analysis
- Strategic Partnerships & Partner Management
- Contract Negotiation & Deal Structuring
- Revenue Growth & Market Expansion Strategies
- Applied Generative AI & Machine Learning for Business Strategy
Certification
- Applied Data Science Program (2024) — Massachusetts Institute of Technology
- Focus: Leveraging AI for decision‑making; Skills: Machine Learning, Deep Learning
- Generative AI for Natural Language Processing (2024) — Great Learning
- Focus: Fine‑tuning LLMs (LLaMA), Semantic Search, Retrieval‑Augmented Generation -
- Link to Certificate: https://www.mygreatlearning.com/certificate/RQZFGTQB
Timeline
Business Development Manager
TikTok Shop
06.2024 - Current
Corporate Business Development Manager (Bing )
Microsoft Corporation
02.2021 - 02.2024
Senior Manager (Azure -Cloud & Enterprise)
Microsoft Corporation
09.2019 - 02.2021
Structured Finance Manager (Global Financing Desk)
Microsoft Corporation
09.2018 - 09.2019
Vice President (Corporate Finance)
Citigroup Inc
12.2015 - 03.2018
AVP (Corporate & Investment Banking Finance)
Citigroup Inc.
07.2014 - 12.2015
Bachelor of Science - Finance
University At Buffalo
No Degree - Applied Data Science Certification Program
Massachusetts Institute of Technology