William Amoyaw-Anim

Execute ad trafficking across multiple ad servers and facilitate campaign launches for clients within DSPs - Audit client creative and enforce tagging accuracy to ensure best technical practices prior to campaign launch - Leverage Tag Management software for client conversion tracking setup and maintenance across multiple media platforms - Identify and resolve technical issues relating to ad delivery, tracking and reporting to minimize campaign disruptions - Create and analyze customized client reporting on performance, brand safety and provide optimization recommendations - Collaborate with accounts, digital, analytics and activation teams to ensure seamless campaign execution and client success - Develop and deploy training curriculum and operational processes for internal use and adoption - Manage new businesses and integrate latest ad tech tools to improve campaign performance and efficiency.

QA creatives to meet specs and trafficked social, video, display and audio digital campaigns - Setup, manage and execute campaigns including generating and testing tags for campaign launches - Enforce taxonomy for each trafficking/reporting platform and ensure all campaigns are tracking as expected - Resolve technical issues involved in running online ad campaigns including trafficking of VAST/VPAID in Stream Video, Rich Media and Audio - Analyze, compare and report measurable data readouts across platforms to ensure client KPIs are met including tracking accuracy and assisting in troubleshooting tracking issues - Collaborate with media vendors and media teams for proper campaign setup and resolve billing discrepancies - Provide recommendations and solutions and identify opportunities to increase campaign effectiveness and efficiencies

Mapped and strategized live premiering BET award shows and series premiers across multi-channels - QA and trafficked daily video creatives to be accurately delivered live On-Air with cross functional collaboration - Implemented promotional creatives including tagged tune ins, commercials and in-house assets to increase viewership engagement by 25% - Analyzed Nielsen’s rating database to successfully optimize promotions for quarterly programming reporting - Reported quarterly promotional media campaign targets to effectively meet client KPI's - Managed, compiled and formatted large volumes of media data for search engine optimization - Served as a liaison for clients and internal teams with promotional programming strategies - Scheduled and resolved daily creatives and content discrepancies during and after work hours.