William Baker
Baltimore,MD
Summary
Communications Specialist with over 10 years of experience in media relations and public speaking, adept at crafting compelling narratives and driving strategic communication initiatives. Proven track record as a Digital Content Strategist, enhancing brand visibility through innovative digital strategies and content optimization. Skilled in social media strategy and collaboration, with a focus on engaging diverse audiences and fostering transparent communication.
Overview
9
9
years of professional experience
Work History
Digital Content Strategist
Baltimore County Government
04.2022 - Current
- Develops digital content strategies enhancing user engagement and brand visibility.
- Collaborates with cross-functional teams to create cohesive content plans.
- Analyzes web traffic data to optimize content for better audience reach.
- Manages content updates ensuring accuracy and relevance across platforms.
- Pitch video projects to highlight achievements and accomplishments of County Executive & County Government
- Shoot, edit, and produce videos for various social media platforms
- Research & create live stream procedure for Communications team
- Write, produce, and host monthly podcast for County government
- Execute plan & run teleprompter for several live appearances for County Executive
- Assist Communications Director/Press Secretary with staffing County Executive at outside events, speaking with members of the media, & answering media inquiries
- Ensure content accuracy and consistency across all digital platforms. Implement rigorous quality control processes, maintaining high standards.
- Orchestrate cross-functional team efforts to produce cohesive content plans, fostering a unified approach to civic communication.
- Leverage web traffic data analysis to refine content strategy, significantly enhancing audience reach and engagement metrics.
Broadcast Producer
Hearst Television - WBAL-TV
09.2015 - 04.2022
- Led production teams to deliver high-quality broadcasts, enhancing viewer engagement and ratings.
- Coordinated content creation, resulting in streamlined workflows and improved program efficiency.
- Orchestrated live broadcasts, elevating viewer engagement and ratings through strategic content planning and execution.
- Fostered cross-functional teamwork, aligning editorial, technical, and creative teams to deliver cohesive, impactful news segments.
Education
Bachelor of Arts - Theater/English
The University of The South
Sewanee05-1998
Skills
- Multimedia production
- Social media content campaigns
- Promotional video development
- MailChimp
- Video content creation
- Scriptwriting
- Content coordination
- Problem-solving abilities
- Multitasking
- Creative Thinking
- Public relations
Timeline
Digital Content Strategist
Baltimore County Government
04.2022 - Current
Broadcast Producer
Hearst Television - WBAL-TV
09.2015 - 04.2022
Bachelor of Arts - Theater/English
The University of The South
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