William A. Behrmann
Tega Cay
Summary
Dynamic leader with a proven track record at Advocate Health, excelling in product development and strategic planning. Spearheaded innovative business models, enhancing operational performance and achieving significant growth. Adept in partner negotiation and team leadership, I drive impactful solutions that align with organizational goals and foster collaborative relationships.
Overview
35
35
years of professional experience
Work History
Assistant Vice President, Innovation Business Development
Advocate Health/Atrium Health/Carolinas HealthCare System
Charlotte
08.2013 - Current
- Responsible for developing products, services and partnerships which accelerate the transformation of Advocate Health. Responsibilities include development, approval, implementation and evaluation of the processes and resources required to implement innovative business development solutions, including coordination and collaboration with an array of enterprise and external resources and capabilities to achieve alignment of system resources and strategic initiatives.
- Significant achievements include:
- Created the initial Value Proposition and Business Model Canvases to guide creation of the Advocate Health Ambulatory Surgery Center Development department. This included direct discussions with physician leaders to clarify the understanding and final version of the canvas documents. Also helped develop, evaluate and negotiate the initial proposal to form the department with an external partner.
- Guided the development of the innovative business model for a remote heart failure monitoring and management system, in close coordination with multiple cardiovascular physician leaders. This strategic initiative has required coordination of enterprise resources and capabilities for the comprehensive market and opportunity assessment leading to the service being established enterprise-wide before extending to external clients.
- Innovation lead for the creation of the enterprise hospital at home service, in response to strategic patient care needs arising from the COVID pandemic, and continuing based on market opportunities. This role involved guiding the development process with a team of physicians and coordinating enterprise resources to rapidly implement, evaluate and improve operations for key operating metrics. This service is now the largest hospital at home function in the country, serving up to 150 patients daily.
- Provided structured customer understanding and business model guidance for the development of Collaborative Physician Association (CPA), a clinically integrated network between Atrium Health and local physicians. This included coordination and facilitation of a CPA Physician Board retreat to refine customer need and the resulting business practices.
- Co-led the structured understanding and business model development for Atrium Health Community Clinics, including the service model creation, new model pilot implementation and capital and operating planning for future model roll out.
- Led a partner evaluation process for retail primary care models, resulting in negotiating and executing a LOI with ChenMed. Led internal due diligence, legal assessment and external negotiation for a potential strategic partnership.
- Established and enhanced the multi-disciplinary innovation process based on proven customer-discovery and business optimization theories, with guidance from international experts. Created a system-wide committee of operational and support experts to ensure integration of corporate functions for development opportunity identification, testing and implementation, as well as an executive guidance committee to align functional activities with corporate strategic priorities.
Assistant Vice President, Ambulatory Business Development
Advocate Health/Atrium Health/Carolinas HealthCare System
Charlotte
08.2008 - 08.2013
- Responsible for developing and growing a broad spectrum of ambulatory and market-based strategic enterprise initiatives. Responsibilities include the development and management of business and project management tools and processes required for the system to successfully realize new business opportunities and create consistent, high-performing clinical operations.
- Significant achievements include:
- Directed the development of the system’s first four healthcare pavilions, which was an innovative growth business model which included a free-standing emergency department, outpatient ancillary services and medical offices. This required coordination and collaboration of numerous physician and operational leaders, enterprise services and community services to design and develop a common vision, standardize operational processes across centers, and create synergies to perform successfully on a series of unified operational standards. The process included creation of an operational performance system to establish, monitor and enhance a set of comprehensive analytics, productivity benchmarks, industry trends, market growth measures and performance improvement initiatives. All facilities exceeded volume and financial projections by between 10% and more than 100%.
- Served as strategy lead for the development of a new rural health care model at CMC Anson. Responsible for international research, model development based on customer need assessment and strategic growth goals, market analysis, facility design, site selection, capital planning and final approval by the enterprise Board of Trustees. The model has received national acclaim and awards for its improvement in patient and community engagement, and as a model for care in underserved areas.
- Led Market Development activities for Gaston County and served on leadership team for four additional market development teams. This role focused on driving new strategic growth initiatives through comprehensive market analysis, opportunity assessment, site selection, expansion of existing services, capital planning and successful execution and ongoing evaluation of approved projects. This function required coordinating enterprise resources and capabilities including corporate functions integration, in collaboration with market operational leaders and physicians to establish and maintain strategic relationships.
- Served as strategy lead for the creation of West Stanly Imaging Center, a joint venture between Carolinas Healthcare System and Stanly Regional Medical Center. Also served on the partnership Board of Managers, collaborating with enterprise operational leaders and physicians to oversee the strategy and operation of the service.
- Led the market and financial assessment, operational planning, capital planning, approval and implementation of multiple new service locations for new market entry or expanded market development. These included primary care medical offices, specialty services centers, urgent care centers and ancillary services.
- Led the partner evaluation, legal negotiation and creation of Edison Nation Medical, a healthcare intellectual property development company with an external partner which had an extensive, proven track record in related development.
- Led system-wide clinical service line assessment, strategic growth planning, and operating and capital financial planning for Outpatient Rehabilitation, Endoscopy and Sports Medicine services.
- Led the partner evaluation, due diligence and legal agreement execution with CVS-MinuteClinic, which included oversight of clinic staff by enterprise physicians, shared patient information and joint marketing efforts.
Director, Planning and Business Development
Texas Health Resources
Arlington
03.2000 - 07.2008
- Responsible for strategic and operational planning for the largest health care system in north Texas and each of its wholly-owned and joint-ventured hospitals. Responsible for analysis, planning, implementation and evaluation of new business ventures, physician joint venture programs, service line expansion and other related development activities.
- Significant achievements include:
- Managed and supported the completion, approval, syndication, strategic planning and development for five joint-ventured hospitals with over 300 community physicians and three joint-ventured services in Cardiovascular, Oncology and Imaging services.
- Served as strategy lead for the market analysis, opportunity assessment, syndication, facility planning, internal and community approval, and development of Presbyterian Hospital of Flower Mound, a 120-bed, full-service hospital joint-ventured with over 100 physicians. Served as a founding member of the Board of Trustees, with other system and physician leaders.
- Participated in the development and implementation of a new system-wide Joint Venture Oversight and Management Plan to mitigate compliance, regulatory and operating risks for THR partnerships. The function provided oversight of partnership integration to expand physician partnership presence and capabilities, a management services platform across all facilities, metric-based analytics to identify and spread high-performing operational processes, ensuring standardized service delivery models, operational excellence frameworks, and scalable management structures to create consistent processes, workflows, and outcomes. All joint venture partnerships resulted in greater than 88% satisfaction from physicians, patients and employees.
- Redesigned and participated as a voting member of the system-wide comprehensive capital allocation process to develop, review, approve, identify and mitigate risk, and evaluate all enterprise capital expenditures.
- Served as staff support and facilitator for Strategic Planning Committee of the Board of Trustees and for Board of Trustees’ planning retreats.
- Directed and supported the completion of system and hospital strategic and operating plans, including coordination of Board of Trustees, senior leadership, system support departments, physicians and staff through analysis, education, deliberation and development of strategic direction and operating activities.
- Directed the market analysis, financial assessment, proposal development, prioritization, and approval for a comprehensive plan of market growth to enhance the geographic coverage of THR’s physician, ambulatory and hospital network. This plan specified the physician coordination and development of over $450 million of new services and facilities.
- Created a project management office to identify and manage the market, operating, regulatory and compliance risks for a service development and construction portfolio of approximately $1.5 billion.
- Directed the completion and supported implementation of clinical business plans for multiple hospitals, in the service lines of Cardiovascular, Oncology, Orthopedics, Neurosciences, Women’s Services and ARTS, which included market and operational analysis, physician planning, capital planning and program recommendations for future volume and service growth.
- Directed over 200 physicians, executives and staff in the development and implementation of a new patient transfer process to improve physician satisfaction and increase the amount of tertiary patient transfers into system hospitals, including staffing, organizational structure, physician call coverage, operating procedures and clinical protocols.
- Conducted initial market and operational analysis and presented recommendations to THR executive staff and Board of Trustees for development of Presbyterian Hospital of Denton, a $200+ million joint venture with Triad Hospitals Inc. and provided continued analysis and recommendations for on-going strategic direction of hospital, including presentation of findings and recommendations to the hospital Board of Trustees.
Decision Support Analyst, Budget Coordinator
Presbyterian Hospital of Dallas
Dallas
05.1999 - 03.2000
- Directed the preparation of a $690 million operational budget and a $45 million capital budget for a 650 operational bed, tertiary care hospital.
- Significant achievements include:
- Generated financial proformas and prioritization analysis for new services and equipment.
- Developed hospital strategic financial plan, which included multi-year operational and capital budgets.
- (member of Texas Health Resources)
Strategic Operations Specialist
St. Paul Medical Center
Dallas
07.1997 - 05.1999
- Responsible for the market analysis, business planning and strategic planning of a 540-bed tertiary care hospital and 501(a) physician organization, in support of system planning initiatives.
- Significant achievements include:
- Coordinated the development, implementation and monitoring of strategic and business plans with hospital administration, management, Board of Trustees, medical staff and various external constituency groups.
- Implemented scenario planning methodology.
- Developed proposals for new clinical services and technology.
- Coordinated budget development to ensure financial support for strategic goals.
- Provided hospital leadership with analysis, education and facilitation for operational improvement projects.
- Led service line development initiatives, including medical manpower location decisions, Oncology Breast Clinic development and Hospitalist program development.
- (member of Texas Health Resources)
Operations Analyst
St. Paul Medical Center
Dallas
06.1995 - 07.1997
- Led planning, operational improvements, and budgeting for Administrative Services Division.
- Collaborated with directors to restructure clinical and administrative services aligned with strategic patient care goals.
District Executive
Calcasieu Area Council, Boy Scouts of America
Lake Charles
07.1990 - 06.1992
- Responsible for all Scouting activities within Jefferson Davis District, and many council-wide programs.
- Recruited and trained adult leaders and youth members, developed new Scouting units, coordinated all area Scouting activities and programs, conducted annual fundraising campaigns and marketed the Scouting program to the local communities.
- Earned the Quality District Award, increased youth membership by more than 30% and increased the number of trained adult leaders by 180%.
Education
Certificate - Building and Sustaining as Successful Enterprise
Harvard Business School Executive Education
Cambridge, Massachusetts12.2015
Master of Business Administration - Marketing concentration
Saint Louis University
St. Louis, Missouri05.1995
Master of Health Care Administration - Finance concentration
Saint Louis University
St. Louis, Missouri05.1995
Bachelor of Arts - Government, Economics concentration
The University of Texas at Austin
Austin, Texas05.1990
Skills
- Product development and innovation
- Strategic planning and business modeling
- Market assessment and analysis
- Partner negotiation and contract management
- Customer relationship management
- Data analysis and decision making
- Financial forecasting and management
- Team leadership and cross-functional collaboration
- Problem solving and effective communication
- Business development and new ventures
- Partnership development and relationship building
Community Service
- York County Regional Chamber of Commerce, 2015, 2020, Board of Directors, Fort Mill-Tega Cay Council President
- Scouting America, 2017, present, Scoutmaster, Assistant Scoutmaster, District Board Member
- Soccer Coach, 2010, 2021, Recreational, club and high school team coach
Professional Accomplishments
- Adjunct Professor, Mary Hardin Baylor University, 01/01/04, 12/01/04, Healthcare Planning and Marketing
- Adjunct Professor, University of Dallas, 01/01/02, 05/01/02, Healthcare Financing and Managed Care
Timeline
Assistant Vice President, Innovation Business Development
Advocate Health/Atrium Health/Carolinas HealthCare System
08.2013 - Current
Assistant Vice President, Ambulatory Business Development
Advocate Health/Atrium Health/Carolinas HealthCare System
08.2008 - 08.2013
Director, Planning and Business Development
Texas Health Resources
03.2000 - 07.2008
Decision Support Analyst, Budget Coordinator
Presbyterian Hospital of Dallas
05.1999 - 03.2000
Strategic Operations Specialist
St. Paul Medical Center
07.1997 - 05.1999
Operations Analyst
St. Paul Medical Center
06.1995 - 07.1997
District Executive
Calcasieu Area Council, Boy Scouts of America
07.1990 - 06.1992
Certificate - Building and Sustaining as Successful Enterprise
Harvard Business School Executive Education
Master of Business Administration - Marketing concentration
Saint Louis University
Master of Health Care Administration - Finance concentration
Saint Louis University
Bachelor of Arts - Government, Economics concentration
The University of Texas at Austin