William Bradford Dulin
Dallas,TX
Summary
Results-driven CPG Strategic Director and high-performing individual contributor with extensive experience driving revenue growth, scaling startups, and leading cross-functional initiatives. Proven track record of implementing innovative strategies that have generated millions in sales, improved operational efficiency, and expanded market presence. Equally effective working independently or leading teams, with a strong ability to navigate complex market dynamics, build high-impact relationships, and deliver sustainable growth in highly competitive industries.
Overview
15
15
years of professional experience
Work History
Regional Sales Manager
Ebottles
02.2025 - Current
- Serve as an individual contributor focused on cultivating new business opportunities and expanding relationships with existing clients across various sectors.
- Consistently meet and exceed sales targets through strategic selling of both standard product lines and custom packaging solutions.
- Successfully negotiated and closed high-value contracts with key customers, contributing to company revenue growth and client retention.
- Identified and pursued emerging verticals to drive category expansion, introducing innovative packaging solutions to new markets.
- Partner closely with internal teams to coordinate production timelines, ensure quality standards, and deliver on client expectations for complex custom orders.
Strategic Partnership Manager
Cannify Goods LLC
09.2024 - 01.2025
- Negotiated and Managed Co-op advertising fees of 5%+ on a quarterly basis
- $100k+ to the bottom line
- Conducted in-depth gross margin analysis to target negotiated opportunities
- Increased overall company margins by 500 basis points
- Increased revenue and profit growth through strategic partnerships and managing GTM initiatives
- Forged high-value alliances with key industry players and orchestrated GTM strategies, contributing to a30% increase in annual revenue and enhancing competitive market positioning for Cannify Goods LLC
Brand Partnership Manager
Cannify Goods LLC
06.2022 - 09.2024
- Diversified product and vertical assortment, leading to25% growth in category and subcategory growth & newness
- Developed and implemented vendor score cards
- Generated $1.1mm in revenue within5 months with Cannify's "Marketplace" concept
- Negotiated favorable contract terms that balanced interests of both partner companies
- Mentored junior team members in developing their own skills related to partnership management and business development
Head of Sales
Cannify Goods LLC
03.2024 - 05.2024
- Spearheaded the successful launch of the company's first B2B e-commerce platform within a3-month timeframe
- Achieved a30% e-commerce adoption rate within the first quarter, demonstrating a strong user buy-in
- Managed the Member Experience team, phone sales and floor sales
- Increased the (AOV) by32%, boosting overall revenue
- Re-engaged lost or inactive businesses, resulting in a20% increase in active members
- Implemented HubSpot, Glew.io, and Ring Central to build and support a robust inside/outside sales team
- Developed (SOPs) to ensure consistent and efficient sales processes
Director of Distribution Sales
Greenlane
02.2022 - 02.2024
- Raised distribution sales profit margins from15% to31%
- Managed a catalog of75 Brands
- Increased house brand product sales from30% to75% of overall sales in just3 months
Export Sales Director
Greenlane
12.2019 - 02.2022
- Managed our Canadian and LATAM sales division of12 AMs generating $16M with an increase of revenue by40% through strategic partnerships
- Secured new international contract with the OCS in Ontario Canada
- Optimized sales operations by implementing best practices and CRM systems
- Provided actionable insights through regular sales analysis reports
- Drove growth by focusing on product category and customer KPIs
- Fostered a culture of continuous improvement
- Secured new international contracts in the EU market, boosting export sales by35% over six months, leveraging expertise in logistics and regulatory compliance to streamline cross-border operations
Regional Sales Director (Southeast Territory)
Greenlane
01.2012 - 01.2019
- Successfully listed GNLN on the NASDAQ in2019
- Boosted regional sales revenue by30% year-over-year
- Scaled annual sales from $3M to $20M through strategic planning and alignment
- Managed and mentored a high-performing20-person sales team, fostering growth and professional development
- Improved sales outcomes by leveraging data-driven strategies and automation tools
- Organized and participated in8+ trade shows annually to expand market reach and strengthen industry presence
Territory Sales Manager
Greenlane
12.2009 - 12.2011
- Spearheaded a5-year growth strategy, increasing revenue from $1.6M to $16M
- Managed a200-client portfolio and optimized sales operations through NetSuite CRM implementation
- Maximized market share by coordinating distributor and B2B channel sales
Skills
- Data-driven Decision-making
- Negotiation
- Product Positioning
- Business Intelligence
- Team Leadership
- Critical Thinking
- Pricing Strategy
- Problem-Solving Aptitude
- NetSuite, HubSpot, MSD365, Counterpoint, Excel, PowerPoint, Magento, Mondaycom
Timeline
Regional Sales Manager
Ebottles
02.2025 - Current
Strategic Partnership Manager
Cannify Goods LLC
09.2024 - 01.2025
Head of Sales
Cannify Goods LLC
03.2024 - 05.2024
Brand Partnership Manager
Cannify Goods LLC
06.2022 - 09.2024
Director of Distribution Sales
Greenlane
02.2022 - 02.2024
Export Sales Director
Greenlane
12.2019 - 02.2022
Regional Sales Director (Southeast Territory)
Greenlane
01.2012 - 01.2019
Territory Sales Manager
Greenlane
12.2009 - 12.2011
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THERESA KOETSIERTHERESA KOETSIER
Regional Account Manager (current) Regional Sales Manager (previous) at Iconix Waterworks (LP) Previously Corix Water Products (GP) Inc.Regional Account Manager (current) Regional Sales Manager (previous) at Iconix Waterworks (LP) Previously Corix Water Products (GP) Inc.