William Bradley

Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed to grow profit by at least 15% every month.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Managed social media accounts for optimal audience engagement and increased online presence.

• Create and manage digital marketing campaigns spending over $1.5 million per month during peak season.
• Manage branded marketing accounts of some of the largest national insurance carriers.
• Drive lead generation and optimization across multiple sources and tactics to meet KPIs.
• Work with cross-team stakeholders to meet or exceed growth goals.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  

• Manage over $600,000 of monthly ad spend across multiple platforms.
• Identified appropriate KPIs and reported key metrics from digital campaigns.
• Maintained continuous check on over 50 Google Ad,Facebook Ad, & Microsoft Ad Accounts, optimizing and enhancing campaigns based on current trend data.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Developed paid client ads for use on diverse social media platforms, achieving average of 1000 users per ad.
• Produced and submitted weekly reports outlining progress against KPI objectives.

• Sells World Class, Electric Construction equipment in North America Resigned the Cratos Website and SEO strategy that increased web traffic by 193% in less than 3 months.
• Created dozens of sleek email templates for Marketing/Sales purposes that led an increase of 50% more incoming sales calls.
• Designed new Spec Sheets for our products for Customers and Rental Houses.
• Managed entire Company Social Media Platform (Facebook, LinkedIn, Instagram, Twitter and YouTube).
• Videography and Photography for all our products out on the field.
• Edited Videos/Photos using Final Cut Pro and Photoshop for Social Media.
• Analyzed Google Analytics data to modify marketing strategies.
• Created press releases and announcements, newsletter articles and website copy.
• Organized logistics for marketing and proposal strategy meetings.