William Brasher
El Segundo,CA
Summary
Enthusiastic Beertender with a robust background in craft beer service and guest education (2020–present), adept at upselling, product knowledge transfer, and creating engaging brand experiences. Poised to leverage taproom expertise and customer rapport into a sales-focused position—strong communicator with a passion for craft beer sales and lasting client engagement.
Dynamic Restaurant Host / Expo with nearly two years of hospitality experience. Skilled at greeting and seating guests, managing waitlists and flow, and coordinating with servers and kitchen staff to maintain high customer satisfaction. Known for fast learning, teamwork, and maintaining calm under pressure.
Overview
7
7
years of professional experience
Work History
Beertender
El Segundo Brewing
El Segundo, California
05.2020 - Current
- Serve and educate guests on up to 20 craft beer styles per shift, describing tasting notes, brewery background, and pairing suggestions.
- Drive upsells and merchandise sales—branded glassware, apparel, and event tickets—boosting guest spend through personalized recommendations.
- Lead beer tastings and promotional events, captivating audiences and increasing product awareness locally.
- Maintain tap lines and replenish stock; monitor pour cost targets and ensure cleanliness and equipment readiness.
- Utilize POS systems and close nightly sales with accuracy—handling cash drops, sales reporting, and reconciliations.
HOST/EXPO
Truxton's American Bistro
Westchester, CA
07.2018 - 03.2020
- Greeted and seated approximately 80 guests per shift, managing reservations and walk-ins to optimize guest flow
- Coordinated with kitchen and servers to expedite orders accurately and efficiently
- Monitored food plating and order accuracy, ensuring correct toppings and timely delivery
- Conducted temperature checks and food quality controls to uphold safety and standards
- Developed rapport through friendly guest interaction, boosting repeat visits and satisfaction
- Supported rapid table turnover by preparing seating and maintaining communication across front‑ and back‑of‑house
Education
Associates Degree -
El Camino Community College
Torrance, CA09.2025
High School Diploma -
El Segundo High School
El Segundo, CA01.2017
Skills
- Craft Beer Product Expertise: Style profiles, ABV, hops/malts, brewery history, flavor vocabulary
- Customer Engagement & Upselling: Suggestive selling during pours and events, promoting merchandise and seasonal offerings
- Client-Facing Sales Tactics: Sample-driven education, targeted product placement, building customer loyalty
- Operational & POS Systems: Experience with Toast POS, cash handling, inventory restocking, shift closing
- Soft Skills: Adaptability, resilience, assertiveness, and multitasking in fast-paced environments
- Guest Services & Operations: Guest greeting/seating Waitlist & reservation management Seating flow coordination
- Technical Proficiency: POS systems Food safety & temperature checks Menu/ingredient knowledge
- Communication & Relationship Building: Customer interaction Team collaboration Conflict resolution
- Soft Skills & Traits: Multitasking Time management Adaptability Initiative
Timeline
Beertender
El Segundo Brewing
05.2020 - Current
HOST/EXPO
Truxton's American Bistro
07.2018 - 03.2020
Associates Degree -
El Camino Community College
High School Diploma -
El Segundo High School
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