William Brenneman

Oversee leasing and marketing for 602 multi-family units and manage a team of 10+ employees (assistant director, leasing agents, showings specialists, consultants, virtual assistants, etc.)

New Tenant Leasing for Prospective Tenants

• Coordinate property tours, review applications, and ensure maximum occupancy
• Collect, review, and approve applications, screening reports, and proof of income documentation
• Review and approve all prospective tenant files from leasing agent(s)
• Review all relevant contact information, lease terms, charges, etc. in CRM software system
• Review all lease documentation (agreements, riders/addenda, extensions, terminations, etc.)
• Streamline tenant approval process, enhancing approval efficiency with new tools and checklists.
• Introduced digital DocuSign templates, expediting lease agreement processes

Current Tenant Retention

• Market all available units at least 60 days prior to lease expiration to decrease vacancy risk
• Enhance tenant retention by maintaining monthly lease renewal report to track all expiring leases within 120 days, following up, and ensuring compliance with Chicago Resident & Landlord Tenant Ordinance (RLTO)

Marketing

• Create marketing materials (video tours, photos, floor plans, amenities list, etc.), maintain listings on Zillow, Apartments.com, Trulia, HotPads, Zumper, etc. Utilize Google Ads and Pay Per Click (PPC) models
• Review, update, and maintain marketing websites
• Implemented resident referral program to incentivize current tenants to organically promote their property

Asset Management

• Maintained an occupancy rate at or above 95% for 10 straight years and counting
• Update and distribute weekly and monthly leasing reports to owners, investors, and finance department
• Maintain and update price list for entire portfolio, including renewal and new lease prices
• Submit annual budget that incorporates leasing requirements and property improvements
• Conduct potential property walk throughs and onboard newly acquired properties for leasing and marketing
• Train all new hire leasing agents and created a Standard Operating Procedure guide for future team members
• Created various dashboard reports giving historical and future outlook for all units
• Converted organization’s paper processes to paperless/digital processes

• Facilitate property transactions, ensuring compliance with Illinois regulations and client satisfaction
• Utilize market analysis to guide clients, leading to informed decisions and optimal outcomes
• Provide ongoing support to clients while helping them navigate complex real estate regulations.

• Supervised leasing specialists, ensuring effective leasing strategies and techniques
• Implemented marketing plans, boosting applicant traffic
• Trained new hires in leasing and marketing for improved performance
• Integrated Low Income Housing Tax Credit (LIHTC), public housing, and market rate units
• Conducted unit tours and coordinated open houses for marketing and wait list purposes
• Managed both the in-house and CHA waitlist and informed applicants of unit availability
• Screened and familiarized applicants based on LIHTC and Housing and Urban Development (HUD) regulations
• Updated resident information in Chicago Housing Authority (CHA) database (Yardi)
• Created and distributed weekly vacancy reports for each property in the portfolio
• Fostered community engagement through dynamic management of property online presence.