William Chappell
Hemet,CA
Summary
Highly motivated and adaptable professional with 15+ years in marketing looking to transition to a customer support role. Proven ability to manage multiple tasks, prioritize deadlines, and collaborate effectively across various company departments. Eager to leverage strong communication, organizational, and problem-solving skills to contribute to successful customer facing interactions.
Overview
12
12
years of professional experience
Work History
Campaign Specialist III
Walmart
10.2021 - 01.2024
- Strategized brand content for seasonal campaigns – We drove the holistic content strategy for exclusive brands using trends and customer insights to tell a cohesive story creating a seamless customer experience. This was achieved by overseeing the brand launch calendar, site functionality design including navigation tools, hierarchy layout, search and browse research, and new product on-boarding.
- Developed seasonal campaign strategies – We managed the short-term and long-term site merchandising strategy for seasonal campaigns & events to achieve key business and financial objectives.
- Monitored site health and performance through analytics and key metrics – Administered the development of site metrics and dashboards to monitor site health, providing strategic insights to internal stakeholders to influence the overall direction for the site.
- Told a cohesive story through our site – Our team identified key brand stories and defined the brand’s story-telling roadmap, shaping where and how we invest. We would use key functionalities like taxonomy and search to enhance brand discovery on our site, telling a cohesive story to elevate brand perception and build brand loyalty.
- Worked collaboratively with marketing and editorial – We drove campaign strategies, planning, and execution providing insights to Merchant partners on historical campaign performance and customer behavior to influence future campaign strategy.
- Leveraged data to optimize the content strategy – Data, reporting and analytical insights were leveraged to set goals, measure success and continually refine strategic brand's content mix and strategy.
- Became an invaluable strategic partner to internal stakeholders – Advised various internal teams to improve processes, identify opportunities, and scale best practices which drove continual improvement of the site’s strategic direction and execution.
Onsite Merchandiser & Category Manager
eBay
07.2018 - 02.2020
- Lead the evaluation of market data to assess growth opportunities, content development, and site enhancements.
- Partnered with marketing to ensure that messaging, pricing and strategies supported the financial objectives of our sellers.
- Planned and manage visual merchandising strategy and campaigns for merchandise department or category.
- Executed merchandising of Marketplace feed across different customer segments and identify supply/demand gaps to influence category management, product ranking, cross-sell strategy and visual merchandising.
- Provided direction on all online merchandise actions.
ECommerce Site Merchandiser
Hewlett-Packard
06.2016 - 06.2018
- Handled a wide variety of e-commerce functions on HP.com ranging from coordinating new product launches to creating and analyzing reports within web analytics platforms.
- Pledged to driving sales, managing conversions, and site optimization through the e-commerce platform.
- Analyzed site search reports to develop search redirect strategies in order to improve sales conversion.
- Ensured that the online merchandising strategy aligns with the organization’s overall business objectives.
Campaign Marketing Manager
eBay
06.2012 - 11.2015
- Program managed and supported daily Hero deals on the eBay’s front page.
- Attended weekly calendar meetings and planned hero targeting in concert with onsite optimization.
- Built out monthly metrics while reporting results and project status to management.
- Executed category merchandising based on historical data, current product performance, and inventory liabilities.
- Created and managed Recommendation, Deals Digest, & Seasonal email marketing campaigns.
- Partnered with other vertical e-commerce teams for product merchandising and assortment in other marketing tactics.
- Conducted (A/B & Multivariate) testing for multiple email campaigns.
Education
Customer Analytics (Certification) -
Wharton School of Business, The University of Penn
Philadelphia, PA01-2016
Bachelor of Arts -
Rutgers University
Camden, NJ01-1996
Skills
- Adobe Analytics
- Omniture
- Adobe Creative suite
- JIRA
- Optimizely
- Salesforce
- SAP
- Oracle
- Apple- OS
- Microsoft Windows Office Suite
- Google - Office Products
Timeline
Campaign Specialist III
Walmart
10.2021 - 01.2024
Onsite Merchandiser & Category Manager
eBay
07.2018 - 02.2020
ECommerce Site Merchandiser
Hewlett-Packard
06.2016 - 06.2018
Campaign Marketing Manager
eBay
06.2012 - 11.2015
Customer Analytics (Certification) -
Wharton School of Business, The University of Penn
Bachelor of Arts -
Rutgers University
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