William Collins
Sewell,NJ
Summary
Seasoned automotive professional offering over 22 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth. Thrive in new and challenging experiences. Extremely creative problem solving and people skills. Strong networking and interpersonal skills with diverse digital marketing experience. In depth knowledge of all aspects of automotive dealership operations. Although I am rooted in automotive, I would love an opportunity to expand my experience and learn something new.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Automotive Strategist
The Philadelphia Inquirer
Philadelphia
01.2017 - 01.2020
- Promote and manage digital automotive Major Accounts in New Jersey and Delaware.
- Optimize Inquirer and Partner products to ensure maximum campaign success.
- Align digital display campaigns for client success and enhance client’s digital footprint with Paid Search and Paid Social partners; PureCars, SimpliFi, IPitCrew, Media Prowler, Auto Prospector, and others.
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
Senior Elite Painter
DriveTime Inspection Center
Delanco
01.2015 - 01.2017
- Manage a group of 6 Prep Techs to maintain a consistent flow of work into the paint booths.
- Apply paint to prepared vehicles.
- Manage the safe discharge and disposal of chemicals to meet government and corporate standards.
- Inspected completed work for adherence to very strict guidelines and highest quality standards.
- Provided supervisor with daily status report on all job tasks and workers' duties.
- Executed work orders for painting team as part of larger project schedule.
- Performed regular preventive maintenance on tools and equipment to support best quality of work.
Route Wheel Repair Technician
Alloy Wheel Repair Specialists
01.2014 - 01.2015
- Independently managed a route of high volume dealerships, performed repairs on damaged alloy wheels, sold and upsold services to both dealer clients and dealer customers.
- Completed partial or full dismantling of equipment to quickly repair or replace defective components and restore functionality.
- Conducted diagnostic procedures to determine root cause of customer problems and provide accurate repair recommendations.
- Cleaned and lubricated parts to keep equipment operating at peak performance.
Motoring Advisor
Mini Of Mt. Laurel
Mt. Laurel
01.2012 - 01.2014
- Manage the inflow of dealer customers, set appointments, prepare vehicles for customer presentation, handle all aspects of negotiation and delivery, assist with finance and manage Customer Satisfaction Index to reflect positively on overall success of the dealership.
- Anticipated responses and prepared clear and articulate answers.
- Maximized team knowledge and productivity by training, monitoring and directing employees in application of best practices and regulatory protocols.
- Cultivated and strengthened relationships with new clients and educated clients on dealership services and capabilities.
Pre-Owned Vehicle Manager/Inventory Manager
TJH Chevrolet dba Classic Chevrolet
Moorestown
01.2010 - 01.2011
- Utilized industry specific software to purchase and market the dealership inventory, as well as increase the velocity of inventory turnover
- Assisted sales personnel building deals for customer facing presentation.
- Rotated new and used inventory to feature new products and promotions.
- Directed training and retraining of employees to boost performance and enhance sales results.
Account Manager
Redline Automotive Merchandising
01.2009 - 01.2010
- Managed a route of dealerships, captured images and value proposition information to assist in the online marketing of dealer inventories.
- Worked with ownership to develop new business opportunities for marketing vehicles through virtual inventory.
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
Service Manager
Dominion Enterprises/Dealer Specialties
01.2003 - 01.2008
- Managed a team of dealership facing reps in South Jersey, and relocated to Louisville, KY in the same position.
- Met with customers to discuss service needs and offer available solutions.
- Sold new accounts, and maintained relationships with current accounts.
- Sought out upsell opportunities and helped my reps develop efficiency.
- Maintained team productivity and quality of service by establishing and maintaining clear benchmarks.
- Monitored team performance, adhered to service level agreements (SLAs) and provided detailed job training.
Education
GED -
West Deptford High School
West Deptford, NJSkills
- Verbal and Written Communication
- Problem Solver
- Data Analytics
- Business Needs Analysis
- SEO Strategies
- Relationship Building
- Customer Service
- Google Analytics
- Client Relationship Management
- Conflict Mediation
- Strategic Networking
- Social Media Marketing
- Advertising Strategy
Certification
Google Display Certified 2020
Google Ads Search Certified 2022 (Currently updating several Google Certifications)
Additional Information
I am a hard working and loyal family man. In my spare time I manage and run a Facebook page called Team Dad. The page is a crucial support link for Father's who have experienced child loss either during pregnancy or as infants. I work closely with both Virtua and Inspira Hospitals to aid them in support. I dedicate my time and resources to several groups and charities around child loss. Being a part of healing someone else, heals myself. I love my family and hope that any future employer sees the value in someone like me, and allows me to be a part of their family the way they will undoubtedly be a part of mine. Thank You
Timeline
Automotive Strategist
The Philadelphia Inquirer
01.2017 - 01.2020
Senior Elite Painter
DriveTime Inspection Center
01.2015 - 01.2017
Route Wheel Repair Technician
Alloy Wheel Repair Specialists
01.2014 - 01.2015
Motoring Advisor
Mini Of Mt. Laurel
01.2012 - 01.2014
Pre-Owned Vehicle Manager/Inventory Manager
TJH Chevrolet dba Classic Chevrolet
01.2010 - 01.2011
Account Manager
Redline Automotive Merchandising
01.2009 - 01.2010
Service Manager
Dominion Enterprises/Dealer Specialties
01.2003 - 01.2008
GED -
West Deptford High School
Similar Profiles
Eugene F. Kilpatrick IIIEugene F. Kilpatrick III
Digital Yield & Revenue Operations (Programmatic) Manager at THE PHILADELPHIA INQUIRERDigital Yield & Revenue Operations (Programmatic) Manager at THE PHILADELPHIA INQUIRER
Anthony SmithAnthony Smith
Customer Service Representative at The Philadelphia InquirerCustomer Service Representative at The Philadelphia Inquirer
KAMALA BOYERKAMALA BOYER
Operations Specialist, Letters to the Editor at Philadelphia InquirerOperations Specialist, Letters to the Editor at Philadelphia Inquirer