William Cooke
Atlanta,GA
Summary
I’m an experienced A&R, event, and talent manager. I currently sit as the Entertainment Manager for Tin Roof bars. Previously I led the team at JXN Music Group (JMG) as Head of A&R and Talent Management. Almost with that I executive produced and directed HayDay Fest, A Starkville Mississippi's music festival. As part of my role, I handled all aspects of artist booking, production, and marketing for the event achieving profitability in the festival's inaugural year.
Overview
7
7
years of professional experience
Work History
Entertainment Manager
Tin Roof Bars
05.2022 - Current
- Effectively book 90+ artists across the South weekly to perform on our stages, dealing with all logistical challenges.
- Streamlined event planning processes for improved efficiency and reduced costs.
- Improved team productivity by creating efficient workflows and implementing best practices in project management techniques.
- Expanded company''s market reach by identifying new opportunities for growth within the entertainment industry.
- Collaborated with talent agents to secure top performers for entertainment events.
- Developed comprehensive timelines and schedules to effectively manage multiple projects simultaneously.
Music Festival Organizer for HayDay Fest
JXN Music Group
01.2021 - 07.2022
- Demonstrated exceptional time management skills while working on multiple projects simultaneously without compromising quality or deadlines.
- Adapted swiftly to unforeseen circumstances during events, implementing contingency plans that minimized disruptions to attendees'' experience.
- Scheduled and organized catering, transportation and staffing to manage event logistics.
- Collaborated with cross-functional teams to ensure smooth execution of large-scale events, resulting in positive feedback from stakeholders.
- Managed registration processes efficiently to ensure seamless guest experiences at events.
- Enhanced brand visibility by executing successful marketing campaigns for events on various platforms.
- Secured sponsorship deals by researching potential partners and crafting compelling proposals tailored to their interests.
A&R Director
JXN Music Group
06.2020 - 07.2022
- Increased artist roster by scouting and signing new talent in various genres.
- Managed relationships between artists and external partners, maintaining a positive image for the company.
- Implemented innovative audience engagement strategies across digital platforms, driving higher levels of fan interaction and loyalty.
- Established productive working relationships with songwriters and publishers to secure high-quality material for artists'' projects.
- Oversaw budget management for recording projects, ensuring resources were allocated efficiently without compromising quality or deadline adherence.
Artist Manager
Wesley Walker Music
04.2018 - 05.2022
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for client.
- Supported artist goals with corresponding action plans and timelines.
- Oversaw licensing of tracks to other labels.
- Assisted clients with establishing release timelines and flow of related marketing assets.
- Evaluated performance data from concerts and album sales to optimize future marketing strategies based on consumer behavior patterns.
- Provided hands-on assistance during recording sessions; ensured timely completion of projects while maintaining quality standards.
Bookings and Operations Manager
Prime Events
10.2017 - 01.2021
- Managed a high volume of inbound inquiries through phone calls and emails, providing prompt responses and accurate information on availability and pricing options.
- Maintained accurate records of bookings, ensuring timely invoicing and payment tracking for financial accuracy.
- Developed strong relationships with clients, leading to repeat business and increased revenue.
- Negotiated contracts with vendors, securing cost-effective services while maintaining quality standards.
Education
Bachelor Of Business Administration - Marketing Management And Research
Mississippi State University
Starkville, MS05.2017
Skills
- Ticket Sales Management
- Staff Training and Development
- Hospitality Management
- Event Management
- Talent Acquisition
- Entertainment Booking
Timeline
Entertainment Manager
Tin Roof Bars
05.2022 - Current
Music Festival Organizer for HayDay Fest
JXN Music Group
01.2021 - 07.2022
A&R Director
JXN Music Group
06.2020 - 07.2022
Artist Manager
Wesley Walker Music
04.2018 - 05.2022
Bookings and Operations Manager
Prime Events
10.2017 - 01.2021
Bachelor Of Business Administration - Marketing Management And Research
Mississippi State University