Summary
Overview
Work History
Education
Skills
References
Military Experience
Affiliations
Timeline
Generic

William P. Curran

Melrose,MA

Summary

Dynamic leader with a proven track record at Clear Channel Outdoor, excelling in revenue generation, strategic development and cross collaboration. Entrepreneurial professional offering progressive experience in sales and operations leadership. Skilled at identifying and implementing process improvements to drive efficiency and productivity. Motivating leader with proven success managing cross-functional teams.

Overview

31
31
years of professional experience

Work History

Vice President, National Client Solutions

Clear Channel Outdoor
Stoneham, MA
06.2013 - Current
  • Responsible for developing national revenue with clients direct
  • Build custom programs and solutions to meet unique client needs
  • Support National Sales Group in developing new business

Vice President, Sales

Clear Channel Outdoor
Stoneham, MA
10.2016 - 04.2024
  • Promoted internally from sales to management
  • Responsible for all branch revenue generation and goal attainment
  • Executed annual branch budget plan, built local plan by AE and product
  • Engaged clients, community partners and charitable organizations
  • Developed impactful marketing and revenue solutions on behalf of branch
  • Responsible for recruiting, hiring, training and retention of all sales staff
  • Managed, developed and coached sales team, stressing accountability for budget achievement, strategic account management and individual product strategy
  • Lead the strategic development and implementation of annual sales strategies
  • Assisted in and executed Regional Operating Review Meetings
  • Establish strong working relationships with branch departments and competitors

Senior Export Account Executive

Clear Channel Outdoor
Stoneham, MA
06.2013 - 10.2016
  • Recruited from Radio to Outdoor Division of Clear Channel to take part in a pilot program designed to increase Export Sales to other CCO markets
  • Responsible for new direct business generation focused on customer solutions
  • Top New Business Surge Account Executive – 2014
  • Top Export Surge Account Executive – 2014
  • CCO Boston Award for Excellence 2014 – Top AE, New Business Development
  • CCO Boston Award for Excellence 2014 – Top AE, Export Sales
  • CCO Boston Award for Excellence 2015 – Top AE, Revenue Growth
  • CCO Boston Award for Excellence 2015 – Top AE, New Business Development
  • CCO Boston Award for Excellence 2015 – Top AE, Revenue Generation, $5M

Senior Account Manager

iHeart Media
Medford, MA
01.2009 - 06.2013
  • Returned to direct sales after a major national layoff and local restructuring in ‘09
  • Manage a high revenue account list of key accounts the Boston radio cluster
  • Achieved highest revenue in new business sales on WJMN staff, 2009, 2010 & 2011
  • Achieved benchmarks in all areas of responsibility, 2009-2012
  • Sold numerous special event sponsorships for major station events, 2009-12
  • Grew the Beverage Category, broke alcohol advertising on WJMN in 2010-12
  • Responsible for driving and growing digital revenue across all stations

Local Sales Manager, WJMN

iHeart Media
Medford, MA
11.2007 - 01.2009
  • Promoted to Management in November 2007
  • Managed a direct sales staff of ten Account Executives for WJMN
  • Local Sales for WJMN outpaced the Boston radio market by 5% for Local Spot Revenue, becoming a national “Top 5” major market sales team for Clear Channel, and contributing to over $9 Million in Local Revenue
  • Assisted General Sales Manager in daily operations and management of radio station, including budgeting, planning and overall execution of station strategy
  • Responsible for Sales Programs, Quarterly Sales Contests and AE engagement
  • Managed Strategic Account and Target Account Management
  • Responsible for local recruiting, hiring and retention efforts
  • Managed high revenue list of house accounts during AE transitions
  • Facilitated weekly one-on-one’s with AE’s, established performance benchmarks per AE and held quarterly/annual reviews with sales staff
  • Facilitated bi-weekly training sessions for Clear Channel Radio cluster of stations
  • Created quarterly sales contests to drive revenue and new business
  • Created recruiting strategy focused on competitive Boston radio sales reps
  • Leadership for Managers seminar – November 2008
  • Development for Managers – December 2009
  • Executive Coaching Seminar – March 2009

Account Executive

Greater Media
Boston, MA
07.2006 - 12.2006
  • Responsible for New Business Development

Senior Account Executive

Clear Channel Communications
Medford, MA
11.2002 - 07.2006
  • Grew key existing accounts 40% in 2005
  • New Business Sales of $400,000 for 2005
  • Negotiated a multi-market, national media campaign for a new business client that resulted in exclusive additional revenue for Clear Channel Radio
  • Acted as the media buyer on behalf of the client for all markets
  • Planned all elements of national media buy and promotional execution

Regional Multimedia Account Executive

Phoenix Media Group
Boston, MA
09.2000 - 10.2002
  • Responsible for the prospecting and development of key regional accounts throughout New England, focusing on Radio, Print and Internet Sales
  • Manage regional sales budgets for Massachusetts, Rhode Island, New Hampshire and Maine radio stations
  • Develop new business through creative marketing proposals and unique ideas

Sales Manager, On-Premise

United Liquors, Ltd
Braintree, MA
08.1998 - 09.2000
  • Total calendar year sales of $11 Million
  • Managed twelve direct reports - six sales representatives and six merchandisers
  • Developed and executed specific situation analysis of brand distribution by account, including tactical plans for key accounts, national chains, and gated venues
  • Developed and implemented training programs for sales personnel and merchandisers to improve selling skills, sales planning, product knowledge, time management, customer service, and relationship building techniques
  • Managed monthly and annual sales volume, goals, incentives, accounts receivable, key accounts and specific supplier programs

Sales Representative, On-Premise

United Liquors, Ltd
Braintree, MA
07.1995 - 08.1998
  • Increased Total Dollar Route Sales from $800k to $2.2 Million
  • Achieved Top Salesman status for the on-premise channel with numerous suppliers

Sales Executive

Mobile Communications
Waltham, MA
06.1994 - 07.1995
  • Managed an assigned sales territory, and established basic sales skills

Education

Master of Business Administration -

Clarkson University
01.1994

Bachelor Science - Business Management

Norwich University
01.1993

Skills

  • Leadership
  • Revenue Generation
  • Financial Management & Forecasting
  • Strategy Development
  • Employee Coaching
  • Conflict Resolution
  • Recruitment & Retention
  • Effective Communication
  • Negotiating
  • Collaboration
  • Organizational Awareness
  • Relationship Management

References

Available upon request

Military Experience

United States Army National Guard, Honorary Discharge –  Primary Leadership Development Course, Field Combat Medic Advanced Course, Advanced Infantry School

Affiliations

  • Massachusetts Fallen Heroes - Advisory Board Member
  • Medal of Honor Committee, Boston - Advisory Board Member
  • Youth Coach - Melrose, MA
  • Old Colony Yacht Club, Member

Timeline

Vice President, Sales

Clear Channel Outdoor
10.2016 - 04.2024

Vice President, National Client Solutions

Clear Channel Outdoor
06.2013 - Current

Senior Export Account Executive

Clear Channel Outdoor
06.2013 - 10.2016

Senior Account Manager

iHeart Media
01.2009 - 06.2013

Local Sales Manager, WJMN

iHeart Media
11.2007 - 01.2009

Account Executive

Greater Media
07.2006 - 12.2006

Senior Account Executive

Clear Channel Communications
11.2002 - 07.2006

Regional Multimedia Account Executive

Phoenix Media Group
09.2000 - 10.2002

Sales Manager, On-Premise

United Liquors, Ltd
08.1998 - 09.2000

Sales Representative, On-Premise

United Liquors, Ltd
07.1995 - 08.1998

Sales Executive

Mobile Communications
06.1994 - 07.1995

Master of Business Administration -

Clarkson University

Bachelor Science - Business Management

Norwich University

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William P. Curran